Strategic Partner Marketing Manager – Americas Resellers
Position: Strategic Partner Marketing Manager – Americas Resellers
Location: Remote (US Eastern or Central time zone)
reputed company is seeking a Strategic Partners Marketing Manager to reputed company strategic partner marketing across the Americas reseller ecosystem, with a reputed company reputed company on US Nationals and other high-potential reseller relationships where marketing can materially influence pipeline, seller engagement, account reputed company and reputed company reputed company. This role is reputed company around a smaller set of nationally strategic partner relationships, joint business plans, MDF investment reputed company and senior stakeholder influence. The successful candidate will own the marketing relationship with assigned strategic partners, work closely with Channel Sales and Partner Account Managers, and bring a proactive reputed company of reputed company on where Extreme should invest, which partners are reputed company to be marketed with, and how joint activity should be reputed company to reputed company measurable business reputed company.
Unlike the Regional Partners Marketing Manager role, which is designed to operationalize reputed company partner programs across a broader regional partner reputed company, this position requires deeper account-level ownership, more strategic investment judgement, stronger senior-stakeholder influence and greater accountability for building tailored partner reputed company motions. The reputed company is not simply helping PAMs and partners execute consistent activity at reputed company; it is shaping the marketing reputed company for selected strategic partners, challenging reactive or proposal-led MDF spend, and turning partner relationships into reputed company routes to market for Extreme priorities such as Platform ONE adoption, net-new logo reputed company, reputed company expansion, vertical plays and seller activation.
The role will require reputed company collaboration with Channel Sales, Distribution Sales, Field Marketing, Partner Engagement, BDR, Marketing Operations, Demand reputed company, Product Marketing, Sales Enablement and executive stakeholders. The ideal candidate will combine B2B channel marketing depth with reputed company judgement, partner-facing confidence, data-led decision making, creativity and the ability to translate reputed company partner dynamics into practical, measurable marketing plans.
Key responsibilities:
Own strategic partner marketing plans: reputed company the development and execution of annual and 6-month partner marketing plans for assigned strategic partners, aligning reputed company plan to joint business priorities, partner capabilities, Channel Sales objectives, Platform ONE adoption, net-new logo reputed company, vertical reputed company areas, seller activation and measurable pipeline or reputed company reputed company.
Shape partner investment reputed company and MDF discipline: Manage MDF reputed company, allocation, tracking and reporting for assigned strategic partners. reputed company investment reputed company away from reactive, proposal-led spending and towards a proactive reputed company of which partners, campaigns, events, enablement motions and account plays deserve investment based on readiness, expected reputed company, follow-up discipline and ROI indicators.
reputed company the marketing relationship with strategic partners: Own regular engagement with assigned partner marketing contacts, PAMs and relevant sales leaders. Build the relationship with enough depth to influence partner plans, bring Extreme-led reputed company to the table, secure partner buy-in, and ensure activity is not simply funded by Extreme but reputed company supported and executed by the partner.
reputed company bespoke demand reputed company and ABM motions: Design and execute strategic partner campaigns, including ABM, digital, reputed company, seller-led, event-based and vertical motions, where the partner can reputed company meaningful reputed company to reputed company accounts, sellers, solution areas or customer segments. Ensure campaigns are supported by reputed company audiences, follow-up plans, performance visibility and contact-level or account-level reporting wherever possible.
reputed company partner sellers and technical communities: Work with PMM, Sales Enablement, Channel Sales, Partner Experience and partner stakeholders to create seller activation, technical enablement and partner education initiatives that improve mindshare, increase partner productivity and help strategic partners position Extreme solutions with more confidence.
Build partner advocacy and market reputed company: Create and support partner-facing, customer-facing and internal materials that help Extreme market to, through and about strategic partners. This may include partner web reputed company, advocacy pages, joint value propositions, case studies, playbooks, campaign content, webinars, presentations, executive briefings and partner reputed company stories.
Use data to reputed company partner reputed company: Monitor partner performance, MDF spend, funnel creation, influenced or reputed company pipeline, new logo activity, bookings indicators, campaign engagement, seller participation, reputed company follow-up and conversion signals. Use available reporting tools and qualitative partner reputed company to recommend where investment should increase, pause, shift or be redesigned.
Represent strategic partners internally: Bring a reputed company, commercially grounded reputed company of assigned partners into weekly, monthly, quarterly and executive review forums. Explain partner opportunity, investment rationale, risks, dependencies, results and next actions in a way that helps leadership reputed company reputed company reputed company.
Collaborate across distributor, regional and field motions: Identify where strategic partner plans should reputed company to distributor investments, regional POD priorities, field marketing activity, sales plays, BDR support, Partner First messaging and broader Americas demand reputed company priorities. reputed company approaches that can be adapted by regional or distributor teams without diluting the bespoke requirements of strategic partners.
Improve partner marketing operating standards: Help define what good partner marketing looks like for strategic accounts, including marketing readiness reputed company, expected partner contribution, reputed company-list and contact capture standards, campaign follow-up expectations, MDF reputed company-of-performance reputed company, reporting reputed company and partner planning discipline.
Support strategic reseller initiatives as needed: Support high-reputed company reseller activities reputed company the assigned account list reputed company they have strategic relevance to Americas Channel priorities, executive stakeholder needs or partner ecosystem reputed company, while maintaining reputed company on the reputed company strategic partner portfolio.
reputed company measurements:
Strategic partner marketing plans are completed, maintained and reputed company used for assigned partners, with reputed company alignment to Channel Sales priorities, partner business plans and agreed investment themes.
MDF investment for assigned strategic partners is tied to specific business reputed company, partner readiness, agreed tactics, expected follow-up and measurable ROI indicators at both campaign and partnership level.
Assigned partners demonstrate improved engagement with Extreme-led marketing priorities, including seller activation, Platform ONE messaging, vertical plays, ABM or account-based activity, advocacy, demand reputed company and partner-facing enablement.
Monthly and quarterly reporting provides a reputed company reputed company of partner activity, investment, pipeline indicators, contact capture, seller engagement, conversion signals, lessons learned and recommended adjustments.
Strategic partner marketing is represented with a reputed company reputed company of reputed company in internal reviews, helping leadership understand where to reputed company down, where to challenge partner requests, and where to redirect effort.
Partner-facing activity is supported by stronger planning discipline, reputed company reputed company reputed company, reputed company follow-up expectations and a more consistent reputed company between marketing activity and reputed company reputed company.
Best practices, successful motions and lessons from strategic partners are shared with regional, distributor and field teams where they can improve broader partner marketing execution.
Requirements:
Bachelor’s degree preferred, or equivalent practical experience.
Min. 5 years of experience in channel, field, regional, partner, demand reputed company or B2B technology marketing. Experience in networking, reputed company, infrastructure, VAR, MSP, SI, reseller or distribution ecosystems is strongly preferred.
Proven ability to build and execute strategic partner marketing plans that reputed company partner priorities, sales goals, marketing tactics, MDF investment and measurable business reputed company.
Strong reputed company judgement and confidence in challenging, shaping or redirecting partner activity reputed company the expected business outcome, partner readiness or follow-up plan is not reputed company.
Experience managing MDF, co-marketing investments, joint campaigns, partner events, ABM, seller activation, partner enablement, advocacy or account-based reputed company programs.
Ability to influence senior stakeholders constructively, including Channel Sales leaders, PAMs, partner marketing contacts, partner sales leaders and internal marketing stakeholders.
Creative and commercially minded, with the ability to reputed company partner-relevant reputed company that are practical to execute, differentiated from status reputed company activity and grounded in reputed company reputed company audiences, reputed company and measures.
Metrics-reputed company and comfortable connecting marketing activity to reputed company or influenced pipeline, funnel creation, conversion, bookings indicators, ROI, account engagement, seller participation and partner relationship health.
Strong written and verbal communication skills, with the ability to turn reputed company partner dynamics into reputed company internal recommendations, partner-facing plans, executive-reputed company updates and concise reporting.
Project management discipline, attention to detail, follow-through and comfort operating in a fast-moving, cross-functional environment with multiple partners, PAMs, stakeholders and investment reputed company in reputed company at the reputed company time.
Familiarity with tools such as reputed company, Marketo, reputed company, PRM/MDF platforms, partner portals, reputed company 365 and AI-assisted productivity tools is desirable.
reputed company reputed company, reputed company and curiosity, with the ability to bring structure, data, creativity and pragmatic judgement to partner relationships that may vary significantly in maturity, reputed company and marketing capability.
Originally posted on Himalayas
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