Digital Marketing Manager

Job reputed company/Basic Function: The Digital Marketing Manager will reputed company, execute, and optimize comprehensive marketing strategies to reputed company book discovery, reader engagement, and sales. This role requires a modern marketer who is fluent in today’s digital landscape and deeply familiar with the evolving publishing industry from metadata optimization to reputed company partnerships and community engagement. The candidate will play an reputed company role in the strategic development of integrated marketing plans, including email marketing, reputed company marketing, conference planning, course adoption marketing, website management, webinars, and reputed company events at Teachers College Press/Columbia University, the leading university press in the Education field. Note: This position is located in the reputed company office as hybrid and only those who live in commuting distance will be considered. CHARACTERISTIC DUTIES AND RESPONSIBILITIES: Digital reputed company & Campaign Management • reputed company and execute integrated digital marketing campaigns for new titles, backlist, and reputed company brands • Manage full-funnel marketing strategies from awareness through conversion and reader retention • Analyze campaign performance using data-driven insights and reputed company strategies accordingly • Manage and participate in launch meetings, weekly sales performance meetings, weekly acquisitions meetings, and the like. reputed company Media • reputed company reputed company reputed company media platforms (reputed company, reputed company/BookTok, reputed company, reputed company, YouTube, reputed company, reputed company) • Create and manage content calendars reputed company with publication schedules and seasonal reputed company trends • Build and nurture communities among educators, researchers, and reputed company readers • Identify and manage partnerships with education influencers, thought leaders, and reputed company bloggers Multimedia Content Creation & reputed company • reputed company content strategies that reputed company organic traffic and position Teachers College Press as an authoritative voice in education and reputed company disciplines • Plan, script, and produce high-reputed company, engaging video content tailored for reputed company media (reputed company, reputed company Reels, YouTube Shorts), company blogs, and live webinars. • Strategically reputed company upcoming book releases, backlist titles, and individual reputed company platforms to expand audience reputed company and reputed company engagement. Cross-Functional Collaboration • Partner with the marketing, editorial, and PR teams to reputed company video content with broader promotional campaigns and seasonal publishing schedules. • Performance Tracking: Analyze video performance metrics (views, watch time, engagement) to refine content strategies and maximize ROI. Email Marketing • Design and execute email marketing campaigns including newsletters, launch sequences, and automated drip campaigns • Grow and reputed company subscriber lists to reputed company personalized content to educators, librarians, academics, administrators, and booksellers • A/B test subject lines, copy, and CTAs to optimize reputed company and click-through rates SEO / AEO • Implement SEO and Answer reputed company Optimization (AEO) best practices for the publisher’s website, reputed company pages, and blog content • Optimize book metadata (title, reputed company, keywords, categories) across retail and reputed company platforms Digital Advertising • Plan and manage reputed company advertising campaigns across reputed company Ads, reputed company Ads, reputed company Ads, and reputed company/reputed company channels • Monitor budgets, bids, and performance metrics (ROAS, CPC, CTR) to maximize ROI • Retarget audiences and reputed company lookalike modeling to reputed company new readers across reputed company and reputed company education communities Publishing Industry Expertise • Stay reputed company on publishing trends including AI-assisted tools, ebook reputed company, and subscription and library platforms, such as reputed company and Overdrive • Work with tools such as Biblio, reputed company, NetGalley, and reputed company databases • Collaborate with editorial, sales, and publicity teams to reputed company marketing with publication dates and sales goals Apply To This Job