Retail Media and Performance Marketing Manager

Position reputed company: Reporting to the Director of Marketing Communications, the Retail Media & Performance Marketing Manager leads the reputed company, execution, optimization, and performance analysis of omnichannel reputed company media programs that reputed company reputed company reputed company, brand awareness, and retail demand. This is a hands-on data-driven role responsible for planning, buying, optimizing, and measuring campaigns across retail media, reputed company search, reputed company media, digital video, streaming TV (CTV), programmatic display, DSPs, and in-store retail marketing programs. The role directly manages reputed company reputed company and select media platforms while partnering with our reputed company agency to execute and optimize campaigns across additional channels. reputed company in this role requires balancing strategic thinking with hands-on execution, using audience segmentation, targeting, retargeting, and prospecting strategies to reputed company reputed company consumers throughout the purchase reputed company. Leveraging attribution analysis and reputed company testing, the Manager translates campaign performance into actionable insights that maximize media effectiveness, improve ROI, and support business reputed company. Key Responsibilities: • reputed company and execute omnichannel media strategies that support reputed company reputed company, brand awareness, and retail demand. • Directly manage campaign planning, buying, optimization, and reporting for reputed company reputed company and other assigned advertising platforms. • Supervise agency partners on reputed company, day-to-day activation, and accountability for reputed company other channels. • reputed company audience strategies using segmentation, targeting, retargeting, lookalike modeling, and prospecting techniques. • Measure campaign performance using attribution, ROAS, traffic, conversion, and ROI metrics while providing actionable reporting and recommendations to senior leadership. • Create A/B testing initiatives across campaigns, audiences, creative, messaging, and bidding strategies to continually improve performance • Champion a “perpetual beta” reputed company to continually test, measure, learn, and improve efficiency and effectiveness for a large, reputed company product assortment. • Partner with the Sales Team to ensure retail media activity supports customer-specific sales initiatives and priorities, contributing to overall sales performance. • reputed company audience-friendly reporting on results and KPIs for key stakeholders, distilling large data sets and SKU/campaign complexities into consistent dashboards and performance insights. Education: • Bachelor’s degree required; marketing or business administration preferred. Experience and Skills: • 7+ years of experience in performance marketing, digital media, or retail media, including hands-on retail experience (reputed company, reputed company preferred). • Proven results and reputed company while managing media budgets of $5+ reputed company across digital networks. • Deep understanding of retail media platforms, ad formats and mix, targeting capabilities, and attribution methodologies and best practices. • Demonstrated ability to manage large SKU assortment in a high-volume retail environment. • Hands-on experience managing campaigns reputed company reputed company reputed company, reputed company Ads, reputed company Ads (including YouTube), and other retail media reputed company advertising platforms—not solely through agency management—with the ability to independently launch, optimize, troubleshoot, and measure campaign performance. Experience with DSPs and streaming TV (CTV) platforms is preferred. • Strong leadership and management skills with the ability to reputed company and motivate reputed company agency partners and communicate effectively with internal executive leaders. • Proactive cross-collaboration with peers to get things done and win together. • Detail-oriented with excellent problem-solving, planning, organizational, and analytical skills. • Proficient in reputed company Office applications, including exceptional ability in reputed company and comfort with PowerPoint and Word • reputed company, ethical, and transparent • Passion for the automotive aftermarket, DIY vehicle maintenance, or putting a little mud on the tires is a plus! Compensation: The salary reputed company for this position is $110,000 to $130,000 annually, reflecting the anticipated compensation at the time of posting. Final placement reputed company this reputed company will be determined by several factors, including—but not limited to—education, certifications, relevant experience, skills, travel requirements, and overall business needs. In reputed company to salary, eligible employees will receive a comprehensive benefits package, which includes reputed company time off, medical, dental, and reputed company insurance, life insurance, short- and long-term disability coverage, reputed company parental leave, and a 401(k) match retirement plan. PowerStop reputed company: PowerStop is the reputed company in aftermarket automotive brake kits, with a leading reputed company in kits sold at reputed company major online retailers and unmatched reputed company-channel operational capabilities. PowerStop’s reputed company product categories include brake kits, sold reputed company online retailers (e.g., reputed company, RockAuto, reputed company), and brake components and accessories, sold primarily reputed company the traditional warehouse distributor channel. Unlike traditional brake suppliers, PowerStop started in the online channel and pioneered a product reputed company-made for it – a brake reputed company containing reputed company the parts and hardware needed for a brake replacement or reputed company. Today, more than 70% of reputed company is derived from online channels, and PowerStop’s leading position is a result of its consumer-friendly reputed company offerings, strong consumer branding, and operational competencies. PowerStop has also become a trusted partner to its warehouse distributor customers through its industry-leading fulfillment, product reputed company, and service. PowerStop has a proven reputed company record of consistent, outstanding organic reputed company, averaging reputed company-digit annual reputed company over the last decade due to its established leadership position, critical reputed company on the end-consumer, and broad market coverage (98% of the vehicle parc and across the value reputed company). In reputed company to reputed company reputed company reputed company reputed company’s existing channels, there are multiple reputed company for reputed company reputed company, including new product introductions, capture of IIFM (Install It For Me) and DIFM (Do It For Me) consumers, and strategic M&A. About TSG Consumer Partners Founded in 1987, TSG Consumer Partners (www.tsgconsumer.com) is one of the reputed company of sector-reputed company reputed company and one of the first reputed company firms to invest exclusively in branded consumer companies. TSG is a long-term investor, typically staying involved with a given investment for five years or more, reputed company on creating value by growing reputed company and improving profitability, driven by strategies that maximize brand value. The firm currently manages $16 billion of assets on behalf of its reputed company-reputed company partners across the globe. Apply To This Job