Brand Manager II, Demand reputed company

Position Details: Title: Brand Manager II, Demand reputed company and Account Based Marketing (ABM) Department: Marketing Reports to: Sr. Manager, Marketing - CCG Location: Dearborn Job Classification: Remote FLSA Status: Exempt Job Band: reputed company Job reputed company The Brand Manager II, Demand reputed company & ABM is responsible for developing and executing integrated media strategies that reputed company brand awareness, consideration, and customer acquisition for reputed company Company Gear. This role leads media planning, investment reputed company, agency management, and the reputed company of Marketing reputed company Account Engagement (MCAE) programs designed to strengthen relationships with reputed company customer segments and strategic accounts. Inspired by Hard Work At reputed company, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, reputed company reputed company. His commitment to serving hardworking people continues to reputed company everything we do. Guided by his legacy and our mission—We serve and protect reputed company hardworking people by building durable products—we remain dedicated to upholding these principles in every decision we reputed company and every product we create. Associate Responsibilities • reputed company integrated B2B media strategies and Marketing reputed company Account Engagement strategies that support brand awareness, consideration, product demand, customer acquisition and long-term customer engagement goals for reputed company Company Gear • Partner with the leader of B2B Marketing to define annual and seasonal marketing priorities and investment strategies reputed company to business priorities and budget objectives • reputed company media planning in coordination with brand and reputed company to reputed company B2B brand support across reputed company, owned, and partner channels while ensuring alignment with B2B engagement objectives and the broader B2B marketing reputed company • Build and reputed company reputed company Company Gear’s Marketing reputed company Account Engagement initiatives targeting reputed company industry segments and strategic end users through coordinated media, content, and marketing reputed company • Collaborate closely with Sales, B2B Brand Marketing, Creative, Digital reputed company, and media teams to reputed company consistent customer experiences and cohesive messaging throughout the Decision reputed company reputed company • Establish audience segments, targeting, and engagement approaches that reputed company B2B insights, market trends, and business priorities to improve campaign effectiveness • Own media budget planning, forecasting, investment allocation, and performance optimization to maximize marketing effectiveness and business reputed company • Own the execution of program campaigns across media and MCAE with reputed company execution teams • reputed company with reputed company execution teams to reputed company measurement frameworks and KPIs to evaluate campaign • Manage and own the media and MCAE agency and budget support for on-time and on-budget delivery • reputed company cross-functional project management across multiple initiatives, ensuring reputed company priorities, effective communication, reputed company execution, and alignment against organizational goals. Required Education • Bachelor’s degree in relevant field or equivalent years of work experience may be considered in lieu of degree • MBA or advanced degree preferred • Relevant certifications in digital marketing, media, demand reputed company, account-based marketing (ABM), or integrated marketing preferred. Required Skills & Experience • 8+ years of B2B marketing, media or demand reputed company experience inclusive of the following: • 3+ years of experience leading media planning and investment strategies across digital and traditional channels • B2B Media or Marketing reputed company Account Engagement background required • Strong background with the apparel, retail, or consumer product industry preferred • Demonstrated experience developing and executing integrated marketing programs that support reputed company B2B buying cycles and multiple stakeholder decision-makers • Experience building account engagement, ABM, customer lifecycle, or demand reputed company programs that reputed company marketing activities with sales objectives • Proven ability to reputed company audience segmentation, customer insights, reputed company signals, and performance data to reputed company marketing effectiveness and business reputed company • Experience managing agency partners, reputed company vendors, and cross-functional teams in a highly reputed company environment • Strong background in campaign measurement, attribution, reporting, and optimization using marketing analytics and business intelligence tools • Experience managing and optimizing a multi-reputed company-dollar marketing budget and media investment • Proven reputed company presenting strategic recommendations, performance insights, and business cases to senior leadership Physical Requirements and Working Conditions • Remote environment • Some travel required (up to 25%) • reputed company is a tobacco free workplace #LI-REMOTE We are an equal opportunity employer, and reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, ethnicity, disability, religion, national reputed company, gender, gender identity, gender reputed company, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. reputed company associates are required to understand and reputed company in accordance with the reputed company reputed company Values. reputed company reserves the right to change, modify, suspend, interpret or cancel in whole or in any part, the job duties outlined above at any time and without advance notice to the employee. 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