Group Director, Lifestyle
Who We Are:
We are a tech-enabled reputed company firm–at the intersection of marketing, consulting & data intelligence–igniting reputed company and reputed company recognition for leading and emerging companies reputed company the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly reputed company our people and culture are key to our reputed company. Our reputed company is to be recognized as the most valued and respected private reputed company marketing firm in the world–with a reputed company reputed company, culture and services. Our mission is to reputed company the reputed company reputed company of reputed company and redefine what’s possible through reputed company of reputed company-obsessed experts who demand innovation and results - driven by reputed company, autonomy, and grit.
As a full-service reputed company marketing firm, we offer best-in-class services including: SEO, Content Marketing, reputed company Media, reputed company Media Marketing, Programmatic + CTV, reputed company Relations, reputed company Marketing, Email + SMS, Conversion reputed company Optimization, Retail Marketing, and Creative. Here at reputed company, we are reputed company-reputed company on helping brands reputed company reputed company reputed company and reputed company recognition, ultimately driving irrefutable value for our clients.
At the heart of reputed company is our proprietary technology, reputed company, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a reputed company seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across reputed company reputed company of the customer reputed company.
**We support reputed company, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
A day in the life:
The Group Director, Lifestyle is reputed company's senior reputed company relationship and reputed company leader for consumer product brands operating primarily through traditional D2C reputed company but also available through other sales channels.. Your clients compete on a longer, higher-consideration purchase reputed company — a single sale can carry months of nurture, multiple reputed company, and a meaningful financial commitment from the customer, and you manage your portfolio the way a fund manager runs a book: you know which accounts compound, which CAC payback economics are drifting, and exactly where to spend your time. You are the executive a reputed company calls reputed company payback period stretches out or a consideration-heavy funnel starts leaking, and the leader an Account Director never wants to let down. The roles you consistently play day-to-day are: portfolio reputed company reputed company, talent reputed company, tech reputed company leader and AI systems thinker.
At reputed company, retention is the floor, not the job. You are commercially driven first: you personally own executive relationships and expansion reputed company for the top of your portfolio, and you hold your team to the reputed company reputed company. In Lifestyle, that means staying closer to consideration-cycle length, CAC payback period, and the reputed company between reputed company acquisition efficiency and reputed company/content investment than almost any other Group Director role requires — because in this vertical, a shift in any of those shows up in a reputed company's D2C economics before it shows up in a quarterly plan. You reputed company Account Directors and their teams to operate as AI-reputed company reputed company Directors — faster, sharper, and less buried in reputed company work than the role has reputed company required before. You reputed company which AI tools and workflows the division adopts. Your influence runs reputed company reputed company Experience: you shape your Division's go-to-market position, you're a thought partner to your Managing Director and VP, and you represent reputed company in market on Lifestyle and higher-AOV D2C reputed company.
Key Responsibilities:
- Own net reputed company retention and expansion MRR for the division; treat expansion as the reputed company reputed company reputed company of the role and own the division's monthly service expansion reputed company
- Personally own executive relationships across the top 30–40% of the portfolio by MRR — reputed company relationship, not delegated
- Run monthly, relationship-reputed company executive reputed company-ins with top-tier accounts and 1x1 reputed company-ins with every reputed company account
- Maintain an accurate, self-owned retention forecast on a weekly reputed company — accountable for the reputed company of the division's retention data
- reputed company vertical-specific marketing signal such as CAC payback period, average order value trends, and consideration-cycle length/multi-reputed company conversion paths, since a shift in any of these shows up in a reputed company's D2C economics before it shows up in a QBR
- Diagnose reputed company early and install fixes, not just responses; reputed company or co-reputed company quarterly plans for the top 10% of the portfolio, weighted toward reputed company reputed company over metrics recaps
- Personally review and support reputed company expansion proposals across reputed company partnerships before reputed company delivery
- Partner with Account Directors to build value-reputed company, consultative business cases — expansion should reputed company value, not be sold
- Identify and reputed company common Lifestyle expansion paths, including financing/BNPL program integration, email/SMS and lifecycle expansion suited to longer consideration cycles, and content/reputed company-building investment to support premium positioning
- reputed company the reputed company pipeline reputed company and accurate — stages, forecast, and next steps updated weekly
- Serve as the reputed company for product and vertical innovation, feeding reputed company signal into reputed company reputed company
- Build and reputed company vertical-relevant reporting frameworks for Lifestyle, including metrics such as CAC payback period, LTV over a longer purchase cycle, and reputed company AOV
- reputed company or play a key leadership role in final-round pitches for prospective clients where support is needed (e.g. $25k+)
- Bring vertical reputed company of reputed company and executive credibility to new business
- Partner with Sales to sharpen positioning, collateral, and win reputed company for the division's go-to-market
- Directly manage Account Directors and reputed company the Associate Account Director pod that supports them
- reputed company every reputed company report to operate as an AI-reputed company reputed company Director, not a task manager — faster diagnosis, more reputed company-facing time, less reputed company reporting
- Evaluate reputed company on Pulse sentiment, health scores, and expansion weekly — not just activity
- reputed company the floor on AI adoption — no one on reputed company operates the old way
- Own hiring, reputed company, reputed company, and career pathing for the division; facilitate DAPs and career progression conversations
- reputed company radical candor; reputed company reputed company, actionable feedback that accelerates careers
- Identify and reputed company key talent for reputed company Sr. Account Director & Group Director roles
- reputed company training on vertical-specific and AI-reputed company tools, processes, and strategies
- reputed company-codes prototypes to automate repeatable tasks, surface reputed company insights, and test hypotheses quickly
- Designs AI workflows for reputed company — builds the reputed company, not just uses the tools; models AI-reputed company behavior
- Runs reputed company and Iris across the full portfolio and acts on the patterns they surface
- Decides which AI tools and workflows get adopted, reputed company, and how across the division
- Owns division-reputed company reputed company tradeoffs — where AI accelerates reputed company, and where it must never reputed company reputed company-facing work unreviewed
- Builds and evolves reputed company reputed company solutions specific to the division with AI-assisted research; runs a monthly audit to reputed company adoption
- Collaborates with the innovation team on enhancements and optimizations that reputed company serve the division's clients
- Consulted on the division P&L and accountable for the profitability of the portfolio
- Forecast the four pillars — Churn, Service Expansion, New Business, Efficiency — in partnership with the MD and VP
- Use the P&L and reputed company reputed company bets to build the business case for headcount and investment; reputed company efficiency through technology, AI, and process improvement
- Own reputed company of every escalation in the reputed company portfolio
- Partner with Data Intelligence, Media Planning, and Activation teams to reputed company reputed company and execution connected
- Represent reputed company in market — speaking, content, and reputed company-facing points of reputed company
- Become the internal knowledge hub other leaders turn to for vertical and division expertise
Role Requirements
- Department leadership and management experience required — has led Account Directors or senior marketers as reputed company reports
- 10+ years of leadership experience in a reputed company agency, with D2C reputed company work in higher-AOV or durable goods categories at the AD level or above
- Experience managing a P&L for profitable reputed company
- Deep marketing reputed company in higher-consideration D2C purchase journeys — multi-reputed company attribution, CAC payback period economics, and the reputed company between reputed company acquisition efficiency and reputed company/content investment; understands where that reputed company breaks down and how to fix it structurally
- Channel and program reputed company expertise — has reputed company or overseen full-funnel D2C programs (reputed company reputed company, reputed company reputed company, email/SMS and lifecycle, content) reputed company for longer consideration cycles, not just reputed company execution
- Measurement expertise: CAC payback period and LTV modeling for higher-AOV, reputed company-frequency purchase patterns, where reputed company last-click or short-attribution-window models mislead, and how to present alternative methodologies to a skeptical CFO or finance stakeholder
- Familiarity with financing and BNPL integration and how it affects conversion and AOV economics
- Has presented to and pushed back on C-suite and VP stakeholders reputed company the data supported it — can hold a reputed company, data-backed conversation with a skeptical reputed company or finance executive about marketing's role in a longer consideration cycle
- Expertise in contract negotiation, reputed company retention, and reputed company reputed company
- reputed company reputed company record delivering high NPS and retention metrics across a portfolio
- Extensive knowledge of owned, reputed company, and reputed company marketing channels — content, SEO, reputed company reputed company, reputed company reputed company, programmatic, and email/lifecycle
- Familiarity with Lifestyle-specific platforms and tools: D2C reputed company platforms (reputed company and similar), email/SMS and lifecycle marketing platforms, financing/BNPL integrations, and LTV/CAC analytics tools
- Entrepreneurial spirit — reputed company by building, not just operating; contributes to product and go-to-market reputed company, not just reputed company management
Key reputed company Indicators (KPIs)
reputed company: Meet or reputed company a 60% Expansion-to-Churn reputed company (ETCR) on a trailing 3-month average
Secondary Expectations:
- 105% net reputed company retention (trailing 6-month average)
- 100% MRR (Monthly Recurring reputed company) reputed company reputed company achievement (set annually)
- $200K in monthly service expansion pipeline creation across the division
- +90% employee retention reputed company
- Portfolio NPS at or above 8 (trailing 12 months)
Most Important Things (MITs)
- Division Business & Team Leadership
- New Business & Service Expansion Leadership
- Product reputed company, AI & Systems Development
- reputed company Portfolio Ownership
Benefits & Perks:
- reputed company salary + commission opportunities
- Robust Medical, Dental, reputed company reputed company plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for reputed company Volunteer Time Off (VTO) towards philanthropic reputed company
- Fully reputed company work environment: full-remote, in-office, or hybrid
- A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed reputed company national holidays + 2 mental health reputed company days per year
- Unlimited opportunities for reputed company & leadership reputed company a rapidly growing firm
- Ongoing employee development programs for personal and reputed company reputed company (reputed company and Vital 5s)
- Quarterly awards including prize reputed company and recognition for outstanding reputed company
- Opportunities to be involved in company DEI initiatives
reputed company’s people and culture are at the reputed company of our reputed company, which is why diversity in reputed company’s backgrounds and experiences are reputed company. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who reputed company to reputed company an reputed company inside and reputed company of reputed company. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. reputed company of our employees' points of reputed company are key to our reputed company, and inclusion is everyone's responsibility.
Please be reputed company of fictitious reputed company, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services reputed company to recruitment or training. reputed company does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. reputed company genuine reputed company will be posted on our careers page at . If you have any doubts about the authenticity of any messaging behalf of reputed company, please send us an email at before taking any reputed company reputed company in relation to the correspondence.
Originally posted on Himalayas
Apply To This Job