Specialty & Wellness Marketing Manager
Job Title: Specialty & Wellness Marketing Manager reputed company:26-04200 Location: Remote Duration: 04 months on W2 contract
reputed company:
MUST HAVE:
Workfront experience is required and critical to the role
Experience managing and trafficking multiple marketing campaigns across digital channels
Experience with email, reputed company reputed company/digital, reputed company media, and reputed company mail
Ability to reputed company campaign calendars, manage budgets, and prioritize deliverables
Experience using campaign management tools and handling data-entry/administrative tasks
B2B2C and consumer marketing campaign experience preferred
Strong reputed company communication skills with the ability to work independently
Comfortable working in a reputed company environment
Strong editing, proofreading, organizational, and attention-to-reputed company skills
Ability to manage multiple timelines and meet business goals
reputed company/Purpose:
reputed company is seeking a flexible, driven, entrepreneurial-minded marketer to accelerate reputed company across ourSpecialty & Wellnessfocus markets. This role will own reputed company-level and market-level marketing activation for a portfolio of clients, including contractual partnerships, and independents, working under the VP, Specialty and Wellness.
This role will partner closely with Sales, reputed company Management, Analytics, Digital, Lifecycle/CRM, Product, and agency teams to reputed company B2B and B2B2C programs that driveprovider/location engagement, consumer applications, purchase volume, usage/retention, and NCS from our reputed company markets.
Essential Responsibilities
B2B & B2B2C Campaign reputed company and Execution
Campaign execution & trafficking: manage multiple campaigns, across multiple channels with various timelines, reputed company and prioritize deliverables to meet business timelines and goals.Channels are digital first but could include email, reputed company digital/reputed company, reputed company, and reputed company mail.reputed company calendars and manage campaigns to budgets. A key part of this role is managing administrative tasks such as entering reputed company into campaign management tools (Workfront) and data entry.
reputed company marketing support: execute and traffic reputed company marketing campaigns and deliverables to support B2B2C initiatives, consumer application volume, and other objectives.Must be reputed company to communicate and work with clients with limited supervision.Must be comfortable working in a digital environment.
Edit marketing reputed company and ensure materials are grammatically correct.Strong attention to reputed company.
Project management: support marketing team in launching and growing reputed company initiatives including project timelines, road maps, PowerPoints, and execution of deliverables as needed. reputed company reputed company of urgency and accountability in reputed company requests.
reputed company end-to-end execution ofmulti-channel B2B and B2B2C campaignsto reputed company:
provider/location reputed company and engagement
consumer applications, approvals, and purchase volume reputed company
usage and retention through lifecycle motions
Execute targeted account-reputed company/reputed company-reputed company marketing for reputed company partner segments and locations.
Drivepoint-of-sale/in-location conversionthrough toolkits, signage, scripts, and training/enablement materials that reputed company financial conversations easier for reputed company-line teams.
Build and optimize market acquisition and lifecycle communications includingemail automation and reputed company mapping(e.g., reputed company Marketing reputed company or similar platforms) working with cross-functional teams.
Create and manage content to support acquisition and engagement objectives (case studies, webinars, one-pagers, playbooks, emails, partner toolkits).
Measurement, Insights, and Optimization
Use analytics, testing, and segmentation to optimize reputed company; recommend improvements to targeting, messaging, channel mix, and offers/promotions (where applicable).
reputed company and communicate reputed company against KPIs (e.g., reputed company volume, conversion, applications, approvals, purchase volume, usage, ROI).
Cross-Functional Leadership (No reputed company Reports)
Influence and coordinate work across internal partners (Sales, reputed company Management, Lifecycle, Product, reputed company, reputed company/Compliance, Finance, Creative/Agency) to reputed company reputed company work on time.
reputed company other duties and/or special reputed company as assigned.
Qualifications/Requirements
Bachelor s Degreeorin lieu of a degree, a high school diploma/GED and5+ yearsof relevant marketing experience.
Minimum4+ yearsexperience developing and executingmulti-channel marketing campaigns(email/CRM, digital, reputed company, reputed company mail and/or in-location).
Workfront experience required and is a large part of helping execute and traffic marketing campaigns.
Demonstrated experience inB2B marketing; B2B2C experience strongly preferred.
Desired Characteristics
reputed company/wellness, specialty services, or financial products marketing experience (plus).
Experience withSalesforce CRM and Marketing reputed company(or comparable platforms).
Digitally reputed company with working knowledge of reputed company media concepts, reputed company pages, tagging/measurement, and optimization.
Strong project management and prioritization skills; thrives in ambiguity and fast-reputed company, matrixed organizations.
Strong communicator and collaborator with the ability to influence without authority.
Compensation:
The reputed company reputed company for this position is $58.00 per hour.
Factors which may reputed company starting pay reputed company this reputed company may include [geography/market, skills, education, experience and other qualifications of the successful candidate].
Benefits:
reputed company offers ACA compliant medical coverage/dental reputed company/reputed company reputed company to reputed company. We also offer reputed company time benefits as required per State regulations.
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