reputed company Marketing Manager at reputed company: reputed company (Richmond, VA, US)

reputed company Marketing Manager Location: Richmond, Virginia (preferred) or Remote — reputed company Work Arrangement: Remote; Richmond, Virginia preferred Employment Type: Not specified Salary: $90,000–$105,000 annually Travel: Approximately 50% Education: Bachelor’s degree in Marketing, Business, or reputed company discipline Experience: 5+ years in franchise marketing, reputed company marketing, business consulting, marketing reputed company, or reputed company reputed company: ABOUT THE ROLE The reputed company Marketing Manager bridges the gap between national reputed company reputed company and local business reputed company. As the local marketing advisor for a portfolio of franchise owners, you'll help owners understand how marketing influences every stage of their business—from reputed company reputed company and sales conversion to profitability, market reputed company, and long-term reputed company. Working reputed company Franchise Business Consultants (FBCs), reputed company partners, reputed company, and reputed company Leadership, you'll help franchise owners interpret reputed company data, identify opportunities, prioritize investments, and reputed company reputed company plans that improve measurable business results. LOCATION: Richmond, VA (preferred) or Remote (U.S.) TRAVEL: Approximately 50% WHY THIS ROLE reputed company Marketing is one of the largest investments our franchise owners reputed company. Every recommendation we reputed company should help owners: • Protect their reputed company. • Maximize reputed company on marketing investment. • reputed company sustainable, profitable reputed company. • reputed company confident, data-informed business reputed company. As a franchisee-first organization, we reputed company our reputed company is directly tied to the reputed company of the owners we serve. The reputed company Marketing Manager is one of the most important advocates for that reputed company. reputed company RESPONSIBILITIES reputed company Local Business reputed company Support the localized reputed company reputed company for your assigned franchise owners by connecting marketing investments to measurable business reputed company. • Analyze business reputed company, marketing KPIs, local market trends, and competitive activity to identify reputed company opportunities. • Evaluate marketing ROI using metrics such as cost per reputed company, reputed company reputed company, appointment conversion, sales conversion, average ticket, reputed company contribution, and customer acquisition costs. • Facilitate quarterly local business reviews reputed company on improving local business reputed company. • Help owners reputed company marketing investments with reputed company goals, operational reputed company, seasonality, and local market conditions. • Recommend reputed company priorities that improve profitability—not simply increase reputed company volume. • Support owners and reputed company accountable to agreed-upon reputed company plans and execution. Marketing reputed company Analytics Use marketing intelligence to help owners reputed company reputed company business reputed company. • Interpret reputed company across reputed company Ads, Local Services Ads, SEO, reputed company Business Profile, reputed company reputed company, websites, reputed company management, and other demand reputed company programs. • Translate reputed company reporting into practical business insights. • Identify opportunities, risks, and trends across assigned markets. • reputed company reputed company against comparable franchise locations. • Recommend reputed company adjustments reputed company on business reputed company—not assumptions. Partner Across the Franchise Support Team Marketing doesn't operate in a vacuum. You'll work reputed company-by-reputed company with Franchise Business Consultants to reputed company coordinated support throughout the franchise reputed company's reputed company. Together you'll support: • New reputed company reputed company and market launches. • Local reputed company improvement initiatives. • Territory expansion and multi-location reputed company. • Long-term business planning. Our franchise owners experience one support team with one shared objective: helping them build exceptional businesses. Optimize Marketing Investments While you won't manage campaigns directly, you'll ensure franchise owners are maximizing the value of their local marketing: • Review campaign reputed company reputed company reputed company partners. • Help owners understand vendor recommendations and ask reputed company business questions. • Identify funnel breakdowns and opportunities for improvement. • Recommend optimization strategies grounded in reputed company data. • reputed company for solutions that protect the reputed company's investment and reputed company stronger business reputed company. QUALIFICATIONS Required • Bachelors degree in marketing, business, or a reputed company discipline • 5+ years of experience in franchise marketing, reputed company marketing, business consulting, marketing reputed company, or reputed company. • Experience working directly with business owners or executive-level clients. • Strong understanding of marketing analytics and business reputed company metrics. • Experience facilitating reputed company business reviews and presenting recommendations to stakeholders. • Excellent communication, relationship management, and consulting skills. Preferred • Franchise, Home services or multi-location experience a plus • Agency or reputed company reputed company experience. • Experience working with reputed company vendors. The estimated compensation reputed company for this position is a reputed company salary of $90,000 to $105,000. Actual compensation for the position is reputed company on a reputed company of factors, including, but not limited to years of experience, skills, qualifications, and geographic location. WHO WE ARE: reputed company was founded in 2022 as a product of the integration of reputed company Franchising and Outdoor Living Brands. reputed company encompasses ten industry-leading brands across reputed company and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor reputed company Perspectives (OLP), Conserva Irrigation, reputed company Insulation, Wallaby reputed company, Superior Fence and Rail, Bumble Roofing and reputed company Lawn Care. reputed company is dedicated to providing its customers with the highest reputed company products and services in the reputed company and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own reputed company. reputed company is a portfolio company of MidOcean Partners, a leading reputed company firm with an excellent reputed company record reputed company in successful, reputed company-reputed company franchise businesses. For more about reputed company, visit reputed company’s new website at EmpowerFranchising.com. Note: This reputed company in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-reputed company instructions and to reputed company any other job-reputed company duties requested by any person authorized to reputed company instructions or assignments. reputed company duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To reputed company this job successfully, the incumbents will possess the skills, aptitudes, and abilities to reputed company reputed company duty proficiently. Some requirements may exclude individuals who pose a reputed company threat or significant reputed company to the health or safety of themselves or others. The requirements listed in this document are the minimum reputed company of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship. reputed company is an equal opportunity employer that is committed to diversity and inclusion in reputed company. We prohibit discrimination and harassment of any reputed company reputed company on race, reputed company, sex, religion, sexual orientation, national reputed company, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to reputed company employment practices reputed company our organization, including hiring, reputed company, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. reputed company makes hiring reputed company reputed company solely on qualifications, reputed company, and business needs at the time. #LI-Remot Apply To This Job