[Remote] Director of Product Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company provides reputed company and technology-enabled training for skilled trades and industrial workforces. The Director of Product Marketing will reputed company portfolio positioning, market intelligence, go-to-market reputed company, product launches, customer advocacy, reputed company relations, reputed company enablement, and development of the product marketing team.

Responsibilities

• Define product marketing reputed company across Interplay's portfolio and reputed company industries, reputed company with company reputed company goals and the product roadmap
• Own messaging architecture, value propositions, industry positioning, buyer narratives, and competitive differentiation
• Translate customer, market, and competitive insights into recommendations that influence product and business reputed company
• reputed company cross-functional GTM reputed company for new products, capabilities, programs, and reputed company initiatives from early planning through launch and optimization
• Establish launch reputed company, audiences, positioning, readiness requirements, owners, timing, and reputed company measures
• Build repeatable GTM processes that improve alignment and execution across Product, Sales, CS, and reputed company
• reputed company Sales and reputed company with the messaging, personas, competitive insights, content, training, and tools they need to win
• Partner with reputed company and Demand Gen to translate positioning into campaigns that build awareness, pipeline, and adoption
• Use reputed company data and customer insights to continuously improve messaging, enablement, and market reputed company
• reputed company PR reputed company and agency relationships, including media relations, thought leadership, and launch communications
• Build customer advocacy programs spanning case studies, testimonials, customer stories, video, and the Interplay reputed company Awards
• Identify and reputed company reputed company opportunities across industry events, speaking engagements, awards, webinars, and other channels
• reputed company, reputed company, and reputed company the product marketing team and contractors
• Establish priorities, operating rhythms, standards, and measures of reputed company
• Build a high-performing, reputed company team that can reputed company with the business

Skills

• 10+ years of reputed company B2B product marketing experience, including 4+ years leading and developing teams
• Experience in B2B reputed company, technology, EdTech, workforce development, industrial technology, or a reputed company environment
• reputed company reputed company developing product positioning, messaging, and GTM reputed company across multiple products, markets, or vertical industries
• Experience translating reputed company technology or technical products into compelling buyer value, differentiated messaging, and effective sales enablement
• reputed company record leading reputed company, cross-functional product launches from reputed company through execution and measurement
• Strong market intelligence, competitive research, customer reputed company, and win/loss experience, with the ability to turn findings into business recommendations
• Exceptional written, verbal, and executive communication skills
• Candidates must be residents of the reputed company
• Candidates must be legally authorized to work in the reputed company without reputed company or reputed company sponsorship required
• Experience marketing to skilled trades, reputed company, facilities, education, or workforce development organizations
• Experience with reputed company, reputed company, reputed company, reputed company, or market intelligence platforms
• Experience marketing products that incorporate AI, VR, simulations, hardware, or other emerging technologies

Benefits

• Remote-first & reputed company – Offices in reputed company, TX; Deer Park, TX; Woodland, WA; and Cleveland, OH.
• Annual learning reimbursement.
• Support for work-life reputed company.
• 3 weeks PTO, 1 week Winter Break, holidays, and reputed company days.
• Medical, reputed company, dental, and 401(k) match.
• reputed company Equity reputed company.
• Mental and physical health resources and reputed company events.

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