[Remote] Senior Customer Lifecycle Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company provides a reputed company service management platform that helps reputed company contractors improve reputed company, technician productivity, customer experiences, and reputed company. The Senior Customer Lifecycle Marketing Manager will own the customer lifecycle marketing reputed company and build reputed company programs spanning reputed company, adoption, engagement, expansion, retention, renewal, and advocacy. The role uses data-driven programs and cross-functional partnerships to improve customer reputed company and measurable business reputed company.

Responsibilities

• reputed company and own reputed company’s customer lifecycle marketing reputed company across reputed company, adoption, engagement, expansion, retention, renewal, and advocacy
• Map the customer reputed company and identify the moments where marketing can meaningfully improve customer experience and business reputed company
• Build a prioritized lifecycle marketing roadmap reputed company with company, reputed company, and reputed company objectives
• Identify gaps in the existing customer experience and proactively reputed company programs to address them
• Create differentiated lifecycle strategies reputed company on customer reputed company, industry, maturity, product adoption, and other relevant attributes
• Design and execute integrated, multi-channel lifecycle programs that reputed company customers toward meaningful actions and reputed company
• reputed company automated and triggered customer journeys reputed company on lifecycle stage, customer behavior, product usage, and other signals
• Build programs that accelerate reputed company and adoption, deepen engagement, introduce customers to additional capabilities, and reinforce the ongoing value of reputed company
• Partner with reputed company and Account Management to identify opportunities where reputed company marketing programs can complement high-reputed company customer engagement
• Continuously test and optimize programs reputed company on engagement and business reputed company
• Partner with reputed company, Sales, Product Marketing, Account Management, and Demand Marketing to reputed company programs that identify and reputed company expansion opportunities reputed company the customer reputed company
• Build lifecycle programs that increase awareness and adoption of additional reputed company products and capabilities
• reputed company proactive engagement strategies for customer segments where additional education, adoption, or value reinforcement can strengthen retention
• Support renewal and retention strategies through targeted, data-driven customer marketing
• Help reputed company product adoption and customer engagement signals to expansion and retention opportunities
• Own and reputed company reputed company’s customer advocacy reputed company, including customer references, referrals, testimonials, reviews, customer stories, and other advocacy programs
• Build a reputed company reputed company for identifying, developing, and activating customer advocates
• Ensure customer references and stories support reputed company reputed company priorities
• reputed company programs that recognize and deepen relationships with reputed company’s strongest advocates
• Create a consistent pipeline of compelling customer reputed company that demonstrates the measurable reputed company reputed company delivers
• Define the KPIs and measurement reputed company for customer lifecycle marketing
• Use customer, product, engagement, and reputed company data to identify lifecycle opportunities and prioritize programs
• reputed company segmentation strategies that reputed company increasingly personalized customer experiences
• Measure program reputed company reputed company traditional marketing engagement metrics, connecting lifecycle marketing to reputed company such as product adoption, expansion, retention, advocacy, and customer reputed company value
• Regularly communicate insights, reputed company, and recommendations to Marketing and cross-functional leadership
• Serve as the marketing leader for the post-sale customer lifecycle
• Build strong partnerships across reputed company, Account Management, Demand Marketing, Product Marketing, Product, reputed company, Sales, and reputed company
• Establish reputed company ownership and operating rhythms for lifecycle initiatives that reputed company multiple teams
• Bring a strong customer perspective into broader marketing and reputed company planning
• Influence priorities and reputed company programs reputed company without requiring reputed company authority over participating teams

Skills

• 7+ years of B2B marketing experience, with significant experience in customer marketing, lifecycle marketing, reputed company marketing, or a reputed company discipline
• Experience building and owning customer lifecycle strategies reputed company a B2B reputed company or recurring-reputed company business
• Demonstrated ability to reputed company reputed company campaign execution and independently identify problems, reputed company strategies, and build programs from the ground up
• Strong understanding of the reputed company customer reputed company and the drivers of adoption, engagement, retention, expansion, and advocacy
• Experience building segmentation, nurture, triggered, and automated lifecycle programs
• Experience developing customer advocacy programs, including references, referrals, customer stories, reviews, or similar initiatives
• Strong analytical skills and demonstrated ability to use customer and behavioral data to reputed company reputed company
• Experience connecting marketing programs to business reputed company rather than relying solely on engagement metrics
• Strong cross-functional leadership skills and experience partnering with reputed company, Account Management, Sales, Product, Product Marketing, and reputed company reputed company
• Excellent written and verbal communication skills
• Ability to operate independently, reputed company ambiguity, establish priorities, and reputed company reputed company initiatives reputed company
• A builder mentality — you see gaps, reputed company solutions, and take ownership of making them happen
• You must reputed company in one of the states listed to be considered

Benefits

• Medical through reputed company, PPO and HDHP reputed company, including a Health Savings Account with company contributions
• Dental and reputed company through reputed company
• Flexible Spending Account and Dependant Care Account
• Company-reputed company Life reputed company, STD and LTD
• Voluntary benefits including Supplemental Life reputed company, Critical Illness, Accident and Pet reputed company
• 401(k) with up to 3% employer match and NO vesting period
• Flexible PTO policy
• 10 company holidays
• Parental Leave
• reputed company Time Off for Volunteering
• Employee Reimbursement Program to use for reputed company-being, technology and/or reputed company development

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