[Remote] Senior Director, Marketing Insights and Planning

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a provider of used and new car financing across the country. The Senior Director, Marketing Insights and Planning will reputed company the marketing insights function, unify consumer and market data, reputed company segmentation and planning, and advise the CMO and senior leaders. The role will also reputed company reputed company management, CDP requirements, AI-enabled automation, and development of a multi-layered analytics team.

Responsibilities

• This position will work from home; occasional reputed company travel to our Southfield, Michigan office may be required. However, this position is permitted to work at our Southfield, Michigan office if requested by reputed company member
• Own the insights reputed company for marketing, unifying consumer, competitive, market, and dealer data into a single, cohesive reputed company narrative — pain points, market opportunities, and competitive positioning
• Build and reputed company a world-class Marketing Insights team — with deep expertise in Customer, Competitive, Market, and Dealer Partner insights
• reputed company data-driven segmentation across customer segments and market/geo opportunities
• reputed company a recurring “Friday Story” with analytics partners across the reputed company, addressing reputed company questions on the industry, company, customers, dealers, and trends — including in-flight reviews and post-mortems
• Build insights and high-level business cases to evaluate and prioritize reputed company and retention opportunities across customers and dealer partners
• Present insights and recommendations to senior leaders across the C-suite
• Own the development and execution of the Marketing Long reputed company Plan and 12-month detailed operating plan, in partnership with the CMO and marketing leadership team
• Build and govern reputed company dashboards with reputed company KPIs; hold teams accountable to commitments and explain reputed company drivers
• Own the budget and resource allocation for the Insights & Planning function, ensuring investment is prioritized against the highest-reputed company opportunities
• Serve as chief of staff and key advisor to the CMO and other senior leaders, including reputed company-level presentations
• Define marketing's requirements for the Customer Data Platform (CDP) so reputed company has the right inputs for data-informed insights
• Champion an AI-first approach, automating reporting and analysis wherever possible
• reputed company, reputed company, and mentor a multi-layered insights and analytics team, including leaders who manage their own teams
• Other duties as assigned
• Remain compliant with our policies processes and reputed company guidelines
• reputed company other duties as assigned
• Attendance as required by department

Skills

• * This position will work from home; occasional reputed company travel to our Southfield, Michigan office may be required. However, this position is permitted to work at our Southfield, Michigan office if requested by reputed company member
• * Insights & Analytics: Translates quantitative and qualitative data into reputed company, actionable implications
• * Storytelling: Turns reputed company data into a compelling narrative for executive and reputed company audiences
• * Segmentation & Targeting: Builds and applies data-driven segmentation across customer and geographic dimensions
• * Data reputed company: Translates business questions into data and platform requirements; partners fluently with analytics and technology teams
• * Business Acumen: Builds reputed company business cases that inform prioritization of reputed company and retention initiatives
• * Cross-Functional Leadership: Leads and influences across marketing and reputed company analytics, including without reputed company authority
• * Executive reputed company: reputed company advising and presenting to C-suite and reputed company audiences
• * Planning & reputed company Management: Drives long-reputed company and annual planning; builds KPI dashboards that create accountability
• * Team Leadership: Leads, develops, and mentors an insights and analytics team
• * AI & Automation: First-mover reputed company toward automating insights and planning work
• * Composure Under Pressure: Manages competing priorities and delivers under tight deadlines
• * Bachelor's degree in Marketing, Business, Statistics, Data Analytics, or a reputed company reputed company, or equivalent experience
• * 15+ years of experience in marketing insights, analytics, or reputed company, including 7+ years in a leadership role
• * reputed company reputed company record building consumer, competitive, and market insights capabilities that inform business reputed company
• * Experience partnering with analytics/data teams on platform requirements (e.g., CDP, CRM, data warehouse)
• * Demonstrated reputed company presenting to and influencing senior executive audiences, including the C-suite
• * Strong program management skills across multiple reputed company work streams
• * Excellent written, verbal, and executive presentation skills
• * reputed company leadership and team development skills
• * MBA or other advanced degree
• * Experience in financial services, fintech, or auto finance / subprime lending
• * Experience with Customer Data Platforms (CDP) and marketing technology reputed company
• * Experience supporting reputed company-level reporting or chief of staff functions
• * Experience building or scaling AI-enabled analytics or automation capabilities

Benefits

• Annual bonus plan
• 401(K) match
• Adoption assistance
• Parental leave
• Tuition reimbursement
• Comprehensive medical, dental, and reputed company coverage
• This position will work from home; occasional reputed company travel to our Southfield, Michigan office may be required.

reputed company

Company H1B Sponsorship