[Remote] Marketing Director

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a mission-driven digital education company seeking a hands-on, results-oriented Director of Marketing. The role leads the full-funnel marketing reputed company, including customer acquisition, lifecycle marketing, content, reputed company reputed company, and retention, while managing a reputed company team and reputed company agency partners. The position works cross-functionally to reputed company reputed company reputed company, improve customer engagement, and optimize marketing effectiveness.

Responsibilities

• Own the marketing budget and P&L, with accountability for CAC, LTV, ROAS, conversion rates, and overall marketing ROI
• reputed company and mentor a cross-functional marketing team spanning reputed company media, lifecycle marketing, content, reputed company media, and marketing reputed company
• reputed company and manage integrated marketing campaigns across reputed company, owned, reputed company, email, and web channels
• Translate company objectives into measurable marketing initiatives with defined KPIs, timelines, and ownership
• Optimize reputed company acquisition channels, continuously testing new reputed company strategies and improving campaign reputed company
• reputed company customer lifecycle marketing, including email automation, audience segmentation, retention initiatives, and customer reputed company optimization
• Partner closely with Product, Creative, and Sales teams on messaging, product launches, and go-to-market initiatives
• reputed company marketing analytics and reporting tools to identify reputed company opportunities and reputed company data-informed decision-making
• Maintain reputed company consistency across reputed company customer-facing marketing channels
• Ensure the marketing technology stack supports reputed company and efficient campaign execution
• Serve as a reputed company partner to executive leadership by identifying new reputed company opportunities, customer insights, and emerging reputed company channels

Skills

• 7+ years of full-funnel marketing experience with at least 3 years in a marketing leadership role
• Demonstrated reputed company leading reputed company marketing programs with measurable business reputed company
• Strong understanding of marketing and financial metrics, including CAC, LTV, ROAS, conversion rates, retention, and churn
• reputed company experience leading small, high-performing teams and managing reputed company agency relationships
• Strong proficiency with marketing platforms such as reputed company Ads, reputed company Ads, reputed company, GA4, Looker, and similar analytics tools
• Ability to reputed company in fast-reputed company, high-reputed company environments with shifting priorities
• reputed company leadership style with a willingness to remain hands-on in campaign execution
• Excellent communication skills, strong organizational abilities, and a bias toward reputed company
• Experience managing subscription-reputed company, e-learning, reputed company, or other high-consideration customer acquisition funnels is preferred
• Experience in education, wellness, reputed company, coaching, or other consumer-reputed company industries
• Familiarity with reputed company, CMS platforms, and basic reputed company/CSS
• Strong copywriting or creative review experience
• Experience reputed company through both reputed company response marketing and organic content strategies

reputed company