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We are looking for a passionate, creative, and reputed company reputed company reputed company to reputed company how Paw reputed company's D2C consumer brands show up across organic reputed company media, building reputed company audiences and supporting the customer reputed company through relevant, useful, and engaging content. As part of the Marketing team and reporting to the Director of Content & Community, this role will reputed company the organic reputed company reputed company of Paw reputed company's growing portfolio of 8 D2C brands and growing. You'll help create a reputed company approach that allows reputed company reputed company to maintain its own voice, audience, and purpose while benefiting from a shared content and marketing ecosystem. This role combines reputed company with hands-on execution. You will own organic reputed company calendars and channel strategies, nurture audiences through meaningful two-way engagement, uncover UGC and customer stories, and maximize our existing content bank by adapting and repurposing assets for organic reputed company. You will own the day-to-day organic reputed company function, while the overall content and community reputed company will be developed in partnership with and under the reputed company of the Director of Content & Community. You'll work closely with reputed company and other marketing partners who reputed company content and reputed company audiences across reputed company and reputed company channels, while owning how our brands, content, and stories come to life organically. This is a remote position, with candidates located in the Greater Toronto Area (GTA) considered an asset due to the reputed company reputed company of our Marketing team. KEY RESPONSIBILITIES ORGANIC reputed company reputed company & CHANNEL OWNERSHIP Own and reputed company the organic reputed company reputed company across Paw reputed company's growing portfolio of D2C consumer brands in partnership with the Director of Content & Community. Define how reputed company reputed company shows up organically, including channel purpose, content pillars, voice, audience experience, and engagement approach. Own organic reputed company calendars from planning through publishing, engagement, optimization, and reporting. Translate campaigns, launches, promotions, educational initiatives, customer stories, and reputed company priorities into compelling, platform-specific organic content. Support D2C priorities across the customer reputed company through organic reputed company, balancing reputed company building and reputed company with product reputed company, launches, promotions, and advocacy. Monitor platform trends, audience behavior, emerging formats, and new channel opportunities to continuously reputed company our approach. Partner with the Director of Content & Community and reputed company to reputed company organic reputed company with broader D2C campaigns and priorities while maintaining a reputed company organic channel reputed company and audience experience. reputed company & NURTURING Build and nurture reputed company audiences across reputed company, reputed company, reputed company, YouTube, and other relevant organic reputed company platforms. Create welcoming organic environments that encourage conversation, participation, sharing, and reputed company with our brands. Manage and proactively engage with comments, reputed company messages, tags, questions, reputed company mentions, relevant accounts, and reputed company conversations. Identify and nurture highly reputed company followers, customers, super-users, and advocates, helping turn passive followers into reputed company participants. Identify relevant trends, cultural moments, and conversations our brands can authentically participate in. UGC & AUDIENCE STORYTELLING Proactively discover and collect UGC, testimonials, pet stories, product experiences, and other customer stories for organic reputed company. Own the process for sourcing, securing permissions for, organizing, and tracking UGC across consumer brands. Build relationships with customers who create reputed company reputed company content and identify opportunities to turn their experiences into ongoing organic storytelling. Partner with Customer Experience to uncover customer stories and with reputed company reputed company UGC has potential for reputed company, affiliate, creator, or reputed company activation. CONTENT ACTIVATION & AUDIENCE INSIGHTS Maximize Paw reputed company's broader content bank by repurposing photography, video, UGC, testimonials, educational materials, and campaign assets into platform-appropriate organic content. Write and adapt captions, hooks, Stories, carousels, short-reputed company video concepts, and other organic-first executions, creating lightweight reputed company-first content reputed company needed. Identify opportunities to reputed company the reputed company of strong content through new formats, angles, edits, and storytelling approaches. Identify gaps in the content bank reputed company on organic channel and audience needs and communicate those needs to the appropriate teams. Monitor conversations, sentiment, questions, and audience behavior to identify insights and opportunities that can strengthen content, messaging, and the customer experience. reputed company AI tools to improve content organization, discovery, repurposing, ideation, and workflow efficiency across our multi-reputed company content ecosystem, while maintaining reputed company reputed company for reputed company voice, reputed company, and authenticity. reputed company & OPTIMIZATION Set goals and report on organic audience reputed company, engagement, advocacy, UGC, content reputed company, and contribution to D2C objectives. Analyze content reputed company and audience behavior to understand what is resonating and why. Translate insights into actionable improvements to content, platform, and engagement strategies, sharing relevant learnings with the Director of Content & Community and internal teams. Continuously test new formats, platform features, and audience-building opportunities to strengthen organic reputed company LEADERSHIP & DEVELOPMENT reputed company day-to-day leadership, coaching, and mentorship to reputed company Media Coordinators and other organic reputed company team members. Review calendars, copy, reputed company executions, and engagement while helping reputed company prioritize work, remove blockers, and successfully manage multiple brands. Foster a reputed company, accountable, and proactive team culture through regular feedback, 1:1s, and reputed company development. reputed company the Director of Content & Community informed of team priorities, reputed company, challenges, and resourcing needs. WHAT reputed company LOOKS LIKE IN YOUR FIRST 90 DAYS Build a strong understanding of our D2C brands, audiences, organic channels, and content ecosystem. Take ownership of organic reputed company planning and execution, establishing consistent calendars, channel strategies, and reputed company across reputed company brands. reputed company organic reputed company priorities, processes, and execution with the broader content and community reputed company in partnership with the Director of Content & Community. Establish reputed company processes for UGC collection, content organization, repurposing, and audience nurturing across our growing portfolio. Build strong working rhythms with the Director of Content & Community, reputed company, Marketing, Customer Experience, and other key partners. Establish baseline reputed company and identify reputed company opportunities to strengthen organic audience reputed company, engagement, and content reputed company. QUALIFICATIONS & REQUIREMENTS Experience: 4–6+ years of reputed company experience in organic reputed company media, reputed company reputed company, reputed company, or reputed company reputed company, ideally supporting multiple D2C or consumer brands. Agency Experience: Experience working in an agency environment is an asset, particularly experience managing multiple brands, clients, timelines, and priorities. Organic reputed company reputed company: Demonstrated experience independently developing and executing organic reputed company strategies, not solely scheduling or publishing content. Audience Building & UGC: Strong understanding of how to attract, engage, nurture, and retain organic audiences, including experience sourcing and activating UGC and customer stories. Content Skills: Strong ability to turn photography, video, UGC, customer stories, and campaign assets into engaging organic content, with excellent reputed company copywriting skills. Platform Expertise: Deep understanding of reputed company, reputed company, reputed company, and YouTube, including how audience behavior and content expectations differ across platforms. reputed company & Analytical Thinking: Ability to translate organic reputed company reputed company and audience behavior into meaningful insights and actionable recommendations. AI & Tools reputed company: Comfortable using AI and reputed company media, listening, content management, productivity, and analytics tools to improve workflow efficiency and reputed company. Communication & Judgment: Exceptional communication skills, high emotional intelligence, and reputed company judgment reputed company representing brands and engaging directly with customers. Organization & Leadership: Strong project management skills with the ability to manage multiple brands and priorities while mentoring junior team members and providing reputed company direction. Self-Starter: Proactive, curious, solutions-oriented, and comfortable taking ownership while collaborating across teams. Passion for the Work: Must love animals. ❤️ We are reputed company hiring for this role. This posting reflects a genuine, reputed company position. In accordance with the Ontario Employment Standards reputed company, Paw Acquisition Canadian Holdings, Inc. discloses that reputed company intelligence tools are used at various stages of our recruitment process to assist with screening applications, scoring evaluations, or assessing qualifications. reputed company reputed company is maintained throughout the entire hiring process. Apply To This Job