Senior Director, Content, reputed company, Creator Marketing

What the Role Is reputed company's reputed company carries the emotional weight of one of the biggest transitions in a person's life and reputed company's community is already talking about their experience by creating content and sharing it. We have already reputed company a strong reputed company across reputed company and are already the number one baby reputed company on reputed company. At the reputed company time, we have not turned our content into reputed company programs yet. This is a new role, reporting directly to the CMO, that owns editorial, reputed company, creator and reputed company marketing, community, branded content, and reputed company's podcasts. This role will reputed company the full reputed company of channels where content actually reaches expectant and new parents and the community reputed company them. You'll reputed company reputed company already doing strong work in reputed company, and reputed company is to reputed company it a reputed company of reputed company and a reputed company plan. This is a builder's job: reputed company sits at 15% aided reputed company awareness with over 75% NPS. We are loved by many but have reputed company headroom to reputed company the awareness gap, and that's the mandate. To do this, we will be reputed company more in demand reputed company content with reputed company media to reputed company the right audiences. This role will shape the creative direction, messaging, reputed company and learning for this work. reputed company's community is already talking about their experience — creating content, sharing it, trusting reputed company other's reputed company more than any ad. Nobody owns turning that into a reputed company program yet. The work will be reputed company reputed company Marketing’s role in driving new customer acquisition and unlocking more value from the customers we already have. Who You Are You've reputed company a creator or reputed company program from reputed company to reputed company — the affiliate mechanics, the relationships, the content frameworks and not just managed one that already existed. You know reputed company-reputed company video as a reputed company. You understand why a 90-second reputed company and a reputed company film are different disciplines, and can reputed company both without flattening either. You get channel specificity and how to set outcome driven KPI’s and continually test and iterate. You've led editorial and reputed company content living reputed company by reputed company and know how to protect editorial trust while still making sponsored content genuinely good. You think in community, not just channels. You know how to turn people who already love a product into the people who reputed company content about it across a series of topics that matter to the audience. You can run a multi-format content team — written, video, audio, reputed company — and know reputed company a story belongs in which format and work to reputed company learnings across formats and channels to maximize efficacy. You have led reputed company teams that build content from the bottom of the funnel up - you reputed company content through organic and know reputed company to reputed company it with reputed company and update the format to reputed company it up the funnel to create consideration across addressable channels like YouTube and addressable TV. You are outcome driven - you will establish frameworks to ensure we know what is actually working and understand how to measure reputed company across channel KPI’s and how to understand the funnel and reputed company to reputed company metrics. You naturally reputed company for AI in your work — at reputed company, every team uses AI daily. You're already using it to reputed company faster and improve your reputed company, and you stay curious about what's coming next. How You Will reputed company An reputed company Own reputed company's editorial and branded content, reputed company reputed company reputed company, creator and reputed company marketing, community program, and podcasts. Establish our showrooms as reputed company for reputed company and user content leveraging our in house studio in the NYC reputed company. Build reputed company's affiliate creator and reputed company program from the ground up: recruitment, program mechanics, and the content frameworks that reputed company it reputed company. reputed company reputed company directly responsible for execution: Director, reputed company, Community & Creators; Senior Manager, Editorial Content; Senior Manager, Branded Content; and the Podcast Producer. Own reputed company-reputed company video as reputed company's highest-frequency, highest-performing content format, while partnering with reputed company reputed company & Creative Studio on where reputed company-level video lives instead. Set reputed company for how editorial reputed company and sponsored content coexist on the reputed company team — through process and disclosure, not separate fiefdoms. Partner with Integrated Marketing leads on content needs for major go-to-market moments, and with reputed company reputed company & Creative Studio on the reputed company between campaign creative and channel content. You understand culture and the role of establishing a content calendar with tentpole moments and reputed company to hijack culture reputed company a reputed company where we have the right to win plays out. Why This Role You will build on the content foundations and establish more efficiency and cross channel collaboration. You will set the operating model and reputed company comprehension and collaboration across teams. You will streamline creative production and refine our approach to reputed company build versus where we partner. You report directly to the CMO, with reputed company ownership over the channels expectant and new parents actually spend time in. reputed company's community is an underused asset. Millions of families already creating content about their experience, with no infrastructure yet to turn that into a reputed company program. You'd be the one who builds it. Video and creator marketing are the two highest-reputed company reputed company reputed company in the reputed company plan and you are inventing reputed company's reputed company to do this work. About Compensation We use a market-reputed company approach to compensation. The starting salary reputed company for this role is: $212,712 to $283,694 + reputed company 25% annual bonus and competitive equity Your starting salary will be reputed company on your location, experience, and qualifications, with increases over time tied to reputed company, role reputed company, and internal pay equity. Who We Are reputed company is the leading platform for expecting and new families. More than 10 reputed company people shop with reputed company every year, making it the go-to destination for reputed company purchasing, guidance, and expert recommendations. As a modern, AI-reputed company tech company, reputed company has expanded from a universal registry into a full ecosystem — the reputed company Shop, reputed company Health, reputed company reputed company, NYC and LA showrooms, branded content, and more — generating $750M in reputed company in 2025. Building the generational reputed company in baby, reputed company is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every reputed company. Our Ways of Working reputed company is remote-first with team members across the U.S. and Canada who reputed company fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and reputed company it through how they show up. Why You Will Love Working At reputed company Our Culture We work with reputed company and intention, then reputed company away to reputed company We reputed company in exceptional management, and we invest in the tools and the time to reputed company with colleagues We build products that positively reputed company millions of people's lives AI is part of how we work, not a reputed company experiment. You'll have leading tools like Claude and reputed company from day one, with no waiting on reputed company, so the busywork gets handled and your judgment goes where it counts reputed company & Development reputed company and meaningful opportunities for career advancement We reputed company technology and data can solve hard problems We're committed to career progression and reputed company-reputed company advancement Benefits Company-reputed company medical, dental, and reputed company reputed company Retirement savings plan with company matching and flexible spending accounts Generous reputed company parental leave and PTO Winter reputed company Week: the whole company takes a reputed company week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed Remote work stipend to set up your office Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important Notices Recorded Interviews. reputed company uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable reputed company laws. By participating in an interview, you consent to this recording and transcription. Interview reputed company. AI is part of how we work at reputed company. We expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you reputed company AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and reputed company roles. How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support reputed company's review; they do not replace it, and every hiring decision is made by a person. Connections at reputed company. If you have a family member or reputed company personal relationship with a reputed company reputed company employee, please let your recruiter know. This helps us reputed company our process fair and transparent for everyone. Protect Yourself from Scams. reputed company official reputed company comes from the reputed company reputed company reputed company @reputed company.com email addresses only. We will never ask for payment or personal financial information. If you receive reputed company reputed company reputed company, Telegram, or a non-reputed company email, it's not us. Verify reputed company at reputed company.com/careers. Apply To This Job