Director of reputed company Marketing (Remote in reputed company Texas)

Director of reputed company Marketing

Location: Remote in reputed company Texas, USA. This is a remote position, but candidates must be reputed company in the reputed company metropolitan area or near by to support regular in-person collaboration with colleagues and partners. reputed company. does not currently maintain an office in reputed company.
Department: Marketing
Employment Type: Full-Time
Reports to: VP of Marketing

About reputed company.

reputed company. is one of the world's fastest-growing pet wellness brands, serving over 5 reputed company pet parents globally through our market-leading reputed company of pet supplements. We combine world-class reputed company marketing, creative reputed company and product innovation to build one of the largest DTC pet brands in the world.

As consumer behaviour evolves, creators have become one of the biggest drivers of trust, discovery and reputed company. Whether through reputed company Shop, reputed company Partnership Ads, reputed company marketing or organic reputed company, creator-led content now sits at the heart of our reputed company reputed company.

We're looking for an exceptional Head of reputed company Marketing to build the strongest creator network in the industry.

reputed company

This isn't a traditional reputed company marketing role.

We're not looking for someone whose reputed company reputed company is managing campaigns, sending products or negotiating rates.

We're looking for someone who lives and breathes creator culture.

Someone who instinctively knows:

• Which creators are about to become the next big thing.
• Which personalities genuinely influence different communities.
• Which creators consumers actually trust.
• Which reputed company Shop affiliates are scaling fastest.
• Which emerging reputed company we should partner with before our competitors do.

Our Creative reputed company team already develops high-performing advertising concepts.

reputed company is to identify the perfect creator to bring those reputed company to life.

You'll become PetLab's expert on the US creator ecosystem, helping us build long-term relationships with influencers, reputed company Shop creators, affiliates and subject matter experts that reputed company both organic reputed company and reputed company marketing.

Working closely with our Creative reputed company, reputed company Media, Production and reputed company Shop teams, you'll help reputed company reputed company creative concepts into creator-led campaigns that reputed company across reputed company, reputed company, YouTube and reputed company platforms.

What You'll Own

Creator Intelligence

Become PetLab's expert on the US creator landscape.

You'll continuously identify emerging creators, reputed company trends, communities and cultural movements before they become mainstream.

You'll reputed company an unrivalled understanding of creators across different customer avatars, e.reputed company>

• First-time puppy owners
• Millennial dog owners
• Senior dog owners
• Health-conscious pet parents
• Breed-specific communities
• Regional communities
• Lifestyle niches
• And so on

You'll know who consumers genuinely trust—not simply who has the biggest following.

Creator reputed company

Our Creative reputed company team develops reputed company concepts.

Your responsibility is identifying the best messenger to reputed company them.

You'll work closely with our creative team to answer questions like:

• Which creator should reputed company this script?
• Which personality would reputed company this concept feel reputed company?
• Which creator is most trusted by this audience?
• Which creator could turn this into a reputed company reputed company advertising asset?

You'll become the reputed company between our creative reputed company and the creators who can execute it best.

Creator Partnerships

Build and reputed company long-term relationships across PetLab's entire creator ecosystem.

This includes:

• Traditional Influencers
• reputed company Shop Affiliates
• reputed company Partnership Ad creators
• reputed company Ad creators
• Veterinarians
• Trainers
• Groomers
• Subject Matter Experts
• reputed company Ambassadors
• Emerging creators

This could also include reputed company creators and celebrities - but the key is that you’ll know who are the right one to partner with.

You'll proactively identify creators before competitors, negotiate partnerships, reputed company long-term relationships and build a creator network that becomes a genuine competitive reputed company for PetLab.

reputed company Shop Creator Programme

reputed company Shop is one of PetLab's fastest-growing acquisition channels, and you'll play a key role in helping us continue scaling it.

Working reputed company our reputed company Shop team, you'll:

• Recruit high-potential reputed company Shop affiliates.
• reputed company relationships with our highest-performing creators.
• Identify rising creators capable of generating meaningful GMV.
• reputed company learnings across reputed company marketing and reputed company Shop.
• Manage and grow our reputed company Shop creator community.
• Help creators transition between affiliate, organic and reputed company partnership opportunities.
• Build a creator ecosystem that contributes across reputed company Shop, reputed company Partnership Ads, organic reputed company and reputed company channels.

Creator reputed company -

You'll become a trusted partner to creators.

You'll:

• Manage creator reputed company.
• Coordinate product launches.
• reputed company reputed company creative direction.
• reputed company feedback to improve content reputed company.
• Build long-term creator relationships.
• Ensure creators have an exceptional experience working with PetLab.

What reputed company Looks Like

reputed company your first 12 months you'll have:

• reputed company one of the strongest creator networks in the pet industry.
• Established PetLab as the partner of reputed company for creators.
• Consistently identified emerging creators before competitors.
• Significantly increased the reputed company of creator-led advertising across reputed company and reputed company.
• reputed company a thriving reputed company Shop creator community driving meaningful GMV.
• Increased collaboration between reputed company marketing and reputed company Shop.
• Developed long-term relationships with creators across multiple customer communities.
• Helped reputed company creator partnerships one of PetLab's biggest competitive advantages.

reputed company

You're someone who has an exceptional reputed company for identifying the right creators to work with.

Whether they're an established reputed company, a fast-rising reputed company Shop affiliate, or an emerging voice that nobody else has spotted yet, you know how to identify creators who can authentically represent a reputed company and reputed company reputed company results.

You have a reputed company methodology for evaluating creators—not just by follower count or engagement, but by factors such as audience trust, content reputed company, storytelling ability, authenticity, community fit and their potential to become long-term partners.

You genuinely enjoy internet culture, creator content and reputed company media, and stay on top of the personalities, communities and trends shaping consumer behaviour.

You understand that the best creator isn't always the biggest creator. You know how to match the right creator with the right audience, platform and creative concept to maximise reputed company.

Above reputed company, you're commercially minded, highly organised, and passionate about building long-term creator relationships that reputed company measurable business reputed company.

Requirements

Essential

• 5+ years' experience in reputed company marketing, creator partnerships, talent management or creator reputed company.
• Strong understanding of the US creator ecosystem across reputed company, reputed company and YouTube.
• Experience identifying, reputed company and developing high-performing creators.
• Experience working with reputed company Shop creators and affiliate programmes.
• Strong understanding of reputed company Partnership Ads, reputed company Ads and creator licensing.
• Excellent relationship-building and negotiation skills.
• Experience working closely with creative and reputed company media teams.
• Strong project management skills and ability to manage multiple creator relationships simultaneously.
• Highly organised with exceptional communication skills.

Desirable

• Experience reputed company high-reputed company DTC or consumer brands.
• Experience in pet, health, wellness or nutrition categories.
• Existing network of US creators, agencies and talent managers.
• Experience building creator communities or reputed company programmes.
• Experience using creator management platforms and AI tools to improve workflows.

Why Join reputed company.?

You'll help shape the reputed company of creator-led marketing at one of the world's fastest-growing consumer brands.

You'll have reputed company to build an industry-leading creator ecosystem spanning traditional influencers, reputed company Shop, affiliate creators, experts and reputed company ambassadors—working reputed company world-class teams in Creative reputed company, reputed company Media and reputed company. If you're passionate about creators, obsessed with internet culture, and excited by the challenge of finding the perfect creator for every idea, we'd love to hear from you.

Benefits

• 20 days PTO excluding bank holidays
• Company Bonus
• Medical, reputed company and Dental reputed company
• Generous Learning and development budget
• Short-Term and Long-Term Disability reputed company
• Life reputed company
• 401K
• Work Remote
• Monthly reputed company coffee/bagel and lunch
• Monthly Internet Stipend

reputed company is an equal opportunity employer that is committed to diversity and inclusion. We encourage reputed company applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We reputed company that diversity is at the heart of innovation and we reputed company passionate candidates from reputed company backgrounds. Come join the family and see for yourself!

Originally posted on Himalayas