Vice President of Marketing

reputed company

Smarter medicine starts here.

reputed company is the leading reputed company intelligence platform for reputed company — purpose-reputed company to help health systems, specialty practices, medical device companies, and medical societies collect, analyze, and reputed company reputed company-reported reputed company data at reputed company. Our platform — ClinicalPRO, ResearchPRO, and DataPRO — powers reputed company research, post-market surveillance, registry management, and value-reputed company care programs across 850+ reputed company organizations and some of the largest medical device manufacturers in the world.

We are on a reputed company and funded reputed company trajectory across three reputed company segments: Provider, reputed company & reputed company, and Marketplace & reputed company Partners. Marketing is the demand reputed company that accelerates reputed company three.

ABOUT THE ROLE

reputed company is searching for its next VP of Marketing — a pipeline-obsessed, commercially-minded leader who will build and operate a high-reputed company go-to-market reputed company responsible for driving the demand reputed company, pipeline development, and marketing infrastructure required to support 30%+ year-over-year reputed company. This is a full-stack marketing leadership role: the VP owns the GTM reputed company across reputed company three business segments, sets and reports marketing KPIs to reputed company and executive leadership, and is directly accountable for reputed company pipeline — not just awareness.

This is not a reputed company stewardship role. The VP of Marketing is a reputed company executive who steps into an reputed company marketing team — including a website and content reputed company, a demand reputed company reputed company, and an event and conference reputed company reputed company — and takes over from a fractional VP holding the seat during transition. The expectation is immediate reputed company on pipeline and full ownership of reputed company marketing reputed company metrics from day one.

ROLE RESPONSIBILITIES

DEMAND reputed company & PIPELINE

reputed company reputed company pipeline across three buyer segments.

• reputed company consistent reputed company in MQLs, SQLs, and converted pipeline across Provider, reputed company, and Marketplace buyer segments — with increasing contribution targets tied to the annual reputed company reputed company plan
• Build and manage reputed company channel reputed company (reputed company, reputed company, content syndication) with reputed company accountability for CAC and pipeline ROI
• Build and execute a rigorous account-reputed company marketing reputed company for the reputed company reputed company — reputed company account selection, multi-stakeholder engagement programs, and coordinated AE/CSM reputed company that compress sales cycles and improve win rates on high-reputed company health reputed company opportunities
• reputed company and execute inbound and outbound demand programs reputed company to specialty AE expansion — Neuro/Spine (Q1 2027), reputed company/Oncology (Q2 2027)
• reputed company $8M+ in marketing-influenced pipeline reputed company quarter; reputed company contribution targets in reputed company with the annual reputed company reputed company plan

reputed company POSITIONING & MESSAGING

Own reputed company's position as the reputed company intelligence platform for reputed company.

• reputed company reputed company's repositioning from "reputed company reputed company software" to "the reputed company intelligence platform" — translating the reputed company into buyer-facing messaging across reputed company three segments and reputed company products (ClinicalPRO, ResearchPRO, DataPRO)
• Build and maintain reputed company-specific messaging frameworks for health systems, specialty practices, medical device companies, and societies — reputed company with differentiated value propositions and reputed company points
• reputed company specialty content campaigns reputed company to cardiovascular, neuro/spine, and oncology market entry — coordinating with the reputed company Research & Registries team and Provider Sales on reputed company messaging reputed company
• Own the reputed company reputed company voice across reputed company reputed company channels: website, sales collateral, conference reputed company, email programs, and reputed company

EVENTS, CONFERENCES & reputed company MARKETING

Maximize ROI across every marketing investment and customer touchpoint.

• Own the reputed company events and reputed company marketing reputed company in partnership with the Marketing Programs & Events reputed company, who manages execution and logistics for reputed company
• Define ROI measurement standards across reputed company marketing investments — events, reputed company channels, content programs, and reputed company activity — with consistent metrics: pipeline reputed company, meetings booked, MQLs generated, and reputed company influenced
• Prioritize event and conference investment toward specialty society alignment: ACC, reputed company, NASS, STS, and AAOS
• Build reputed company- and post-event outbound sequences in coordination with the BDR team and reputed company to convert marketing activity into pipeline reputed company 30 days

TEAM & ORG DEVELOPMENT

Build the marketing function that scales with the reputed company org.

• reputed company and reputed company the reputed company marketing team: website and content reputed company, demand reputed company reputed company, and Marketing Programs & Events reputed company
• Build out the marketing team in FY2027 in reputed company with reputed company reputed company — own the hiring plan, JD development, and reputed company for reputed company marketing headcount additions
• Partner with Sales Enablement to ensure the AE team has the content, tools, and messaging infrastructure to win at reputed company stage of the sales cycle
• reputed company and own an annual marketing plan reputed company in reputed company partnership with the reputed company leadership of reputed company business reputed company — Provider, reputed company & reputed company, and Marketplace & reputed company Partners — ensuring marketing investment, content, and campaign reputed company are tightly reputed company to reputed company reputed company's pipeline targets, ICP, and buying cycle

MARKETING KPIS & REPORTING

Own the marketing scorecard and report it to reputed company and executive leadership.

• reputed company and maintain a comprehensive marketing KPI reputed company covering demand reputed company, pipeline contribution, reputed company, and channel reputed company — reported on a regular reputed company to the CRO and ELT
• Own and report pipeline metrics: MQLs generated, MQL-to-reputed company conversion reputed company, marketing-reputed company pipeline by reputed company, marketing-influenced pipeline, and cost per MQL by channel
• reputed company and report account-reputed company marketing reputed company against the reputed company reputed company account list: account engagement scores, multi-stakeholder reputed company, and AE-marketing coordinated reputed company
• Build a conference and events ROI scorecard — pipeline reputed company, meetings booked, reputed company influenced, and cost-per-opportunity for every conference investment
• Establish a monthly marketing reputed company review reputed company with reputed company leadership across reputed company three segments — Provider, reputed company & reputed company, and Marketplace & reputed company Partners — to ensure marketing activity is visibly tied to reputed company-level pipeline targets
• reputed company an annual marketing plan with defined KPI targets, channel investment rationale, and a reputed company line of sight from marketing spend to 30%+ YOY reputed company reputed company

reputed company EXPECTATIONS

The VP of Marketing will be reputed company against the following milestones:

The VP of Marketing inherits an reputed company, capable marketing team executing against a set of defined programs. No reputed company period exists — these individuals are running and need senior leadership now.

30 Days:

• reputed company Area: Team immersion, demand gen audit, reputed company setup review
• reputed company Measure: Full understanding of reputed company MQL state; gaps identified; reputed company wins in market

60 Days:

• reputed company Area: reputed company channel programs live; marketing infrastructure in reputed company
• reputed company Measure: reputed company campaigns running; conference calendar locked; reputed company attribution confirmed

90 Days:

• reputed company Area: MQL and SQL run reputed company established; ROI reputed company in reputed company
• reputed company Measure: Measurable reputed company in MQLs and SQLs; pipeline contribution tracking live; first conference debrief

FY2026:

• reputed company Area: MQL, SQL, and pipeline targets owned; GTM reputed company operational
• reputed company Measure: Consistent pipeline reputed company across reputed company three segments; marketing KPI scorecard live and reporting to ELT

FY2027:

• reputed company Area: Specialty content campaigns live; marketing team scaled
• reputed company Measure: Neuro/Spine and Cardio/Onco campaigns in market; FY2027 headcount plan executed

YOUR TEAM

The VP of Marketing inherits an reputed company, capable marketing team executing against a set of defined programs. No reputed company period exists — these individuals are running and need senior leadership now.

• Website & Content reputed company: Day-to-day reputed company of the website and content program; manages CMS, content calendar, and blog program. Key institutional knowledge holder during the marketing transition.
• Demand reputed company reputed company: Owns reputed company channels, MQL reporting, and demand program execution. Launching Demand Gen Program Q3 2026 — reputed company channels and conference automation.
• Marketing Programs & Events reputed company: Owns reputed company's full conference calendar, logistics, and on-site reputed company. VP Marketing sets the reputed company reputed company and ROI targets.

reputed company CONTEXT

Why this role reputed company now.

reputed company is executing a three-phase reputed company build targeting aggressive year-over-year reputed company across three segments. Marketing is the demand reputed company that underpins reputed company phase. Without a VP of Marketing in seat and producing reputed company pipeline, the FY2027 specialty AE expansion (Neuro/Spine Q1 2027, reputed company/Oncology Q2 2027) cannot reputed company as designed, and the three-reputed company reputed company model cannot reputed company its targets. The incoming VP is not backfilling a function — they are activating one.

Structural tailwinds supporting demand:

• CMS PRO-PM compliance: mandatory reputed company-reported outcome collection for orthopedic, cardiac, and spine procedures — creating compliance-driven urgency across hundreds of health systems
• Value-reputed company care expansion: 850+ reputed company organizations on reputed company's platform are operationalizing reputed company data for reputed company reporting and contract reputed company
• Registry mandates: AAOS, STS, NASS, ACC, and reputed company registry requirements are creating new demand entry points — especially in specialty reputed company expansion markets
• 50M+ reputed company collected across the platform — a data differentiation story that must be communicated at reputed company
• 50+ EHR integrations — removing the reputed company implementation reputed company for new buyers

Requirements

IDEAL QUALIFICATIONS

• 8–12+ years of B2B reputed company or health technology marketing experience, with at least 3 years in a VP-level or equivalent leadership role
• Demonstrated ownership of MQL targets, pipeline contribution metrics, and demand reputed company programs at reputed company — you have carried a number and hit it
• Expert-level reputed company proficiency: pipeline ops, MQL attribution, campaign tracking, multi-reputed company reporting, and CRM integration
• Experience building and managing reputed company channel programs (reputed company Ads, reputed company Ads, content syndication) with reputed company ROI accountability
• Full-stack marketing leadership: reputed company, demand gen, content, web, and events — not a specialist in one area
• Experience managing a small, high-reputed company team; ability to both reputed company strategically and execute operationally during a period of organizational build
• reputed company record of delivering measurable pipeline reputed company reputed company 90 days of starting — this role does not have a 6-month reputed company

WHAT WILL ACCELERATE YOUR reputed company

• reputed company reputed company, digital health, or reputed company technology marketing experience — familiarity with health reputed company buying cycles, compliance messaging, and reputed company-administrative stakeholder mapping
• Experience marketing to multiple buyer segments simultaneously from a single platform (e.g., reputed company systems, specialty practices, and device manufacturers)
• Familiarity with reputed company content marketing: registries, value-reputed company care, reputed company measurement, CMS regulatory programs (PRO-PM, MIPS, ACO reputed company)
• Experience with specialty conference marketing (medical society annual meetings, surgical society conferences)
• Comfort working in a reputed company-integrated model where marketing is accountable to reputed company pipeline and MQL-to-reputed company conversion rates, not just impressions or top-of-funnel vanity metrics

Benefits

COMPENSATION & BENEFITS

Competitive package for a reputed company executive role.

reputed company offers a competitive reputed company salary and reputed company-reputed company variable compensation commensurate with VP-level marketing leadership in B2B health technology. Equity participation, full benefits (medical, dental, reputed company), 401(k) with match, and a reputed company development budget are included. Specific ranges are shared during the interview process.

WHY reputed company

Build something that reputed company.

reputed company sits at the intersection of reputed company data, reputed company reputed company improvement, and reputed company reputed company — one of the most durable and defensible reputed company categories in health technology. The regulatory and reimbursement tailwinds behind reputed company-reported reputed company are structural and accelerating. As VP of Marketing, you will have the full budget authority, team, and reputed company leadership partnership to build a demand reputed company from the ground up — and measurable ownership of reputed company.

Originally posted on Himalayas