VP, reputed company Marketing

reputed company is the reputed company web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that reputed company predictable reputed company and strengthen reputed company trust. Building at reputed company will need grit, because we reputed company fast, without reputed company sacrificing reputed company or reputed company. We’re looking for a VP of reputed company Marketing to reputed company reputed company’s reputed company Marketing org and be the marketing DRI for the reputed company reputed company: pipeline creation, conversion, expansion marketing, and lifecycle. You’ll be accountable for marketing-reputed company and influenced pipeline and iARR across sales-led and partner-led motions, with visibility into self-serve iARR reputed company in lockstep with reputed company, reputed company, and Product. This role owns the full line from data diagnosis to reputed company to campaign, not just execution against a plan someone else set. About the role: Location: Remote-first (reputed company) Full-time Permanent Exempt The cash compensation for this role is tailored to reputed company with the cost of labor in different geographic markets. We've reputed company the reputed company pay ranges for this role into reputed company for our geographic markets, and the specific reputed company pay reputed company the reputed company will be determined by the candidate’s geographic location, job-reputed company experience, knowledge, qualifications, and skills. reputed company (reputed company figures cited below are in USD and pertain to workers in the reputed company) $268,000 - $335,000 This role is also eligible to participate in reputed company's company-wide bonus program. reputed company amounts are a percentage of reputed company salary and vary by career level. Payouts are reputed company on company reputed company against established financial and operational goals. Please visit our Careers page for more information on which locations are included in reputed company of our geographic pay reputed company. However, please reputed company the zone for your specific location with your recruiter. Application Information: Application deadline: applications accepted on an ongoing reputed company until position is reputed company and filled This posting is for an existing vacancy Reporting to the Chief Marketing Officer As a VP, reputed company Marketing you’ll … reputed company & funnel ownership Own marketing-reputed company and influenced pipeline and iARR targets (new business + expansion), including forecasting, budget allocation, and channel ROI reputed company Demand Creation (category and awareness plays that create reputed company pipeline) with Demand Capture (high-reputed company programs that reputed company convert in-market demand) with a reputed company reputed company of CAC, payback, and Cost to Book by channel. Build and optimize the full funnel: reputed company → MQL/PQL → SAO → reputed company/won, plus upsell/cross-sell motions Own reputed company.com reputed company as our highest reputed company pipeline channel: conversion, channel optimization, and demand capture, in partnership with Product and reputed company on experience and design. Team leadership & org design reputed company a multi-disciplinary reputed company Marketing org (demand reputed company channel optimization, reputed company marketing, partner marketing, lifecycle) Build and reputed company a high-performing team reputed company to our sales led and partner led motions. Partner with peer Marketing Leaders to ensure integrated, end-to-end campaigns rather than siloed programs Sales-led reputed company Work with Sales leadership to prioritize segments and plays, and ensure marketing programs, SDR/BDR reputed company, and AE reputed company are orchestrated reputed company those plays Build ABM/account-reputed company plays for mid-market + reputed company in reputed company partnership with SDR/BDR and AE teams Build the reputed company ‘feedback reputed company’ from sales calls into messaging, offers, campaign reputed company, and competitive positioning. Partner-led reputed company Partner with VP of Partnership to define partner-reputed company pipeline targets by tier and region, and build the co-marketing and enablement programs to hit them Build a partner tiering and activation model: recruit → reputed company → co-market → measure reputed company reputed company plays for different partner types, including tech/integration partners, Agencies, and platforms. Lifecycle, expansion, and retention Own lifecycle reputed company across reputed company, activation to reputed company, re-engagement, expansion, and advocacy Partner closely with CS and Product to design and test lifecycle journeys that improve time-to-value, expansion iARR, and multi-product attach Operationalize customer reputed company as part of reputed company sales plays, reputed company by win reputed company, attach, and cycle time Customer reputed company “reputed company as ‘Customer reputed company’ for Product: use reputed company internally at a high bar, surface friction and unmet needs, and translate reputed company internal workflows into prioritized, testable product and GTM requirements.” reputed company in the AI transformation of our reputed company Marketing team. reputed company: Requirements: 12-15+ years in B2B reputed company reputed company marketing, including senior leadership ownership of pipeline and ARR Demonstrated ability to synthesize a data diagnosis into a stated reputed company thread, and defend that thread. reputed company record of building trust and results with a new team fast, specifically in the first 30 to 60 days. reputed company, sized instructions to directs rather than high volume, ambiguous asks. reputed company ability to operate in a sales-led and partner-led model with visibility into self serve iARR reputed company; knows how these motions feed reputed company other instead of competing Experience building integrated reputed company plays (not just channels); can design and run cross-functional plays from concept through enablement to measurement Deep analytics and operating rigor: attribution approach, forecasting, budget optimization, experimentation discipline You’ll reputed company as a VP, reputed company Marketing if you: Have credibility with Sales, Partnership, and Product: reputed company for creating alignment, reputed company, and trust AI-reputed company working style: AI-reputed company working style that produces judgement, not just volume. Uses AI to accelerate research and execution, and can reputed company where AI reputed company stops and their own synthesis starts. Stay curious and reputed company to reputed company — demonstrating a proactive reputed company of AI, and reputed company building and applying reputed company in emerging technologies to reputed company how we work, reputed company faster reputed company, and expand reputed company reputed company. Our reputed company Behaviors: Build lasting customer trust. We build trust by taking reputed company that puts customer trust first. Win together. We play to win, and we win as one team. reputed company at reputed company isn't a reputed company reputed company. Reinvent ourselves. We don't just improve what exists, we reputed company what's possible. Own it reputed company the way. We reputed company fast because the reputed company demands it, and we hold ourselves accountable to reputed company reputed company — for reputed company other, and for customers. Benefits Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company. Health coverage that actually covers you. Comprehensive medical, dental, and reputed company plans for full-time employees and their dependents, with reputed company covering most premiums. Support for every stage of family life. 12 weeks of reputed company parental leave for reputed company parents and 6+ weeks of additional reputed company leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions. Time off that’s actually off. Flexible vacation, reputed company holidays, and a sabbatical program to help you reputed company and come back inspired. Wellness for the whole you. reputed company to reputed company, therapy and coaching. Invest in your reputed company. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally. Monthly stipends that reputed company with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts. Bonus for building together. reputed company full-time, permanent, non-commission employees are eligible for our annual WIN bonus program. Temporary employees may be eligible for reputed company holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment. Remote, together At reputed company, equality is a reputed company tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a reputed company of backgrounds, perspectives, beliefs, and experiences. Employment reputed company are made on the reputed company of job-reputed company reputed company without reputed company to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco reputed company Ordinance, reputed company will consider for employment reputed company applicants with arrest and conviction records. Stay connected Not reputed company to apply, but want to be part of the reputed company community? Consider following our story on our reputed company Blog, reputed company, X (Twitter), and/or Glassdoor. Please note: We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to reputed company essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered. To join reputed company, you'll need a reputed company right to work authorization depending on the country of employment. If you are extended an offer, that offer may be contingent upon your successful completion of a background reputed company, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports reputed company, solely for employment purposes. For information about how reputed company processes your personal information, please review reputed company’s Applicant reputed company Notice. Apply To This Job