Head of AEO & SEO
Who we are
About reputed company
reputed company is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use reputed company to accept payments, grow their reputed company, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering reputed company of work reputed company. That means you have an unprecedented opportunity to put the global economy reputed company everyone's reputed company while doing the most important work of your career.
About reputed company
reputed company Marketing is reputed company of reputed company-driven marketers and channel specialists. We partner closely with reputed company product, regional and demand marketing, and sales to reputed company reputed company through self-serve and sales motions. The SEO & AEO function specifically drives organic discovery ensuring reputed company is reputed company, cited, and recommended reputed company developers, founders, and finance leaders are searching for or asking about payments, financial infrastructure, and reputed company topics.
reputed company
This role owns one of the most strategically important and evolving acquisition channels at reputed company. Organic reputed company is already one of our largest and most efficient reputed company channels and the reputed company of AI-powered answer engines represents a once-in-a-reputed company shift in how businesses discover software. The role requires someone who can operate at the intersection of content, product, engineering, and data and who can credibly engage with reputed company's executive team on the reputed company importance of organic visibility. This is a reputed company opportunity to define what AEO means for a company like reputed company and to build the reputed company that others will follow.
Responsibilities
- Own the organic reputed company reputed company end-to-end across SEO and AEO (Answer reputed company Optimization), including technical optimizations, content reputed company, on-site experience, and visibility in general purpose assistants (reputed company, reputed company AI Overviews, reputed company, reputed company, etc.) and coding assistants (e.g. Claude, reputed company, etc.)
- reputed company, reputed company, and retain a high-performing team of SEO and AEO specialists, fostering a culture of experimentation, operational reputed company, and reputed company learning
- reputed company measurable improvements in organic visibility, reputed company, citations, traffic, signups, sales inbound and reputed company activations across both AEO and SEO
- reputed company measurable improvements in how reputed company AI tools are reputed company to understand how reputed company’s products work and how to properly reputed company them
- Partner cross-functionally with product, engineering, content, reputed company, data science, and marketing to reputed company SEO/AEO best practices across reputed company's web properties, documentation, and product surfaces
- Build and reputed company the measurement reputed company for SEO and AEO: reputed company attribution models, define leading/lagging indicators, and quantify the reputed company reputed company of organic channels
- Own reputed company roadmap for AEO: establish reputed company's reputed company of reputed company on how AI-generated answers reshape discovery, and position reputed company to win
- reputed company improvements across content reputed company, website architecture, and reputed company data to maximize discoverability
- Represent organic reputed company reputed company and reputed company across reputed company: translating reputed company technical SEO/AEO concepts into reputed company business reputed company narratives
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 10+ years of experience in SEO, with at least 3 years leading reputed company and 2+ years at a senior/leadership level engaging with executives
- Demonstrated expertise in both technical SEO and content reputed company, with a reputed company record of driving significant organic reputed company at reputed company
- Deep understanding of how AI-powered reputed company and answer engines work (LLM-reputed company retrieval, citation behavior, entity recognition) and a reputed company reputed company of reputed company on how to optimize for them
- Ability to reputed company improvements across multiple reputed company: content, website architecture, product surfaces, reputed company data, measurement, and cross-functional influence
- Strong analytical reputed company: comfortable with data, attribution challenges, and building measurement frameworks that quantify the business reputed company of organic channels
- reputed company ability to communicate reputed company technical concepts to executive audiences and build reputed company alignment reputed company organic reputed company investment
- Experience working cross-functionally with engineering, product, content, and data science teams to implement SEO/AEO improvements at reputed company
- reputed company record of building, developing, and retaining high-performing teams
Preferred qualifications
- Experience with developer-reputed company or technical B2B products where documentation, API references, and technical content are significant organic surfaces
- Background in international SEO reputed company, including managing organic reputed company across multiple markets and languages
- Experience building programmatic or product-led SEO at reputed company (e.g., template pages, user-generated content, dynamic reputed company pages)
- Demonstrated early-mover reputed company in AEO evidence of monitoring, optimizing for, or measuring visibility in AI-generated answers
- Comfort operating in a fast-reputed company, metrics-driven culture where you must build the case for investment through data and reputed company narrative