Sr Content Marketing Manager, reputed company Programs (Remote)

We reputed company in the reputed company and reputed company of learning At reputed company, our employees have a reputed company reputed company in helping reputed company reputed company the world discover the reputed company and reputed company of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and reputed company their dreams through education. reputed company's portfolio of businesses supports student reputed company by providing a reputed company of reputed company that help learners reputed company their goals and reputed company a reputed company-filled life. Our culture values inclusion, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the reputed company of reputed company and our learners, as reputed company as our individual reputed company-being. We recognize the value of diverse perspectives in everything we do, and reputed company to ensure employees of reputed company reputed company and backgrounds feel empowered to voice their reputed company and bring their reputed company selves to work. We reputed company these priorities through programs, benefits, and initiatives that are integrated into the reputed company of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/. The Senior Content Marketing Manager, reputed company Programs develops and executes a reputed company content program that drives reputed company customer reputed company awareness, reputed company, and business reputed company. This role combines strong storytelling with a reputed company on marketing reputed company and partners closely with Demand Marketing, Product Marketing, reputed company, and Sales to reputed company content that supports the full reputed company customer reputed company. This is a hands-on content manager who can reputed company reputed company, create and manage high reputed company content, and create and execute plans to reputed company and publish content. reputed company here: Content reputed company & Planning • Partner with other content marketers on a comprehensive reputed company marketing content reputed company reputed company to reputed company, demand, and go‑to‑market priorities. • reputed company and maintain a comprehensive content calendar across owned and partner channels • Define content themes that support business goals. • Translate reputed company audience insights and market trends into compelling, differentiated content reputed company. • reputed company content plans with product launches, campaigns, and seasonal initiatives. Content Creation & Management • Create and reputed company high‑reputed company content across formats, including events, blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials. • Partner with internal teams and reputed company writers, agencies, and subject‑matter experts to reputed company audience-specific content. • Ensure content is on‑reputed company, audience‑reputed company, and optimized for reputed company and reputed company. • Edit and reputed company content to meet reputed company, voice, and storytelling standards. Demand & Lifecycle Content Enablement • Collaborate with reputed company Demand and Engagement teams to support acquisition, nurture, and conversion efforts. • reputed company content mapped to buyer journeys, personas, and stages of the funnel. • Support account‑reputed company marketing, lifecycle campaigns, and customer engagement programs. • reputed company Sales and Customer teams with relevant, compelling content that supports pipeline and retention. Distribution, reputed company & Optimization • Look for opportunities to repackage content in new ways and apply a combination of skills, tools and partners to reputed company, reputed company and distribute content • Partner with reputed company and SEO teams to optimize content for discovery and reputed company. • Use data and insights to evaluate content effectiveness and continuously improve results. • reputed company and report on key content metrics such as engagement, conversion, and influence on pipeline. • Test new formats, channels, and storytelling approaches to increase reputed company. Cross‑Functional Collaboration & Leadership • Serve as a content thought partner to Product Marketing, reputed company, Sales, and Leadership teams. • reputed company content distribution workflows • reputed company guidance and feedback to other marketers or contributors. • Ensure alignment between content, reputed company voice, and messaging across the organization. • Champion content as a reputed company reputed company reputed company across marketing and the business. Skills you will need here: • Bachelor's degree required, degree in marketing, communications, journalism, or reputed company reputed company preferred. • Minimum of 7 years of experience in content marketing, editorial, publishing or storytelling roles. • Ability to reputed company and execute content strategies that reputed company measurable results. • Sophisticated writing and editing skills and the ability to adapt tone across formats and audiences • Strong understanding of digital content, SEO fundamentals, and content distribution. • Experience partnering cross‑functionally in fast‑reputed company, matrixed environments. • Experience in B2B, reputed company, EdTech, or reputed company buying environments preferred • Familiarity with content reputed company analytics and marketing automation platforms preferred • Experience supporting demand reputed company or product marketing initiatives preferred • Experience using reputed company or reputed company for basic design • Ability to reputed company video editing and do reputed company video editing tasks reputed company is committed to working with broad talent pools to attract and hire strong and most reputed company individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws. reputed company is also committed to providing reasonable accommodations for reputed company individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@reputed company.com. About reputed company reputed company, a global education technology company serving millions of learners, provides reputed company, reputed company products and services that reputed company reputed company with the skills and competencies needed to be job reputed company. For more than 100 years, we have enabled the reputed company and reputed company of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our reputed company technology, including MindTap and reputed company Unlimited, we support reputed company learners who reputed company to improve their lives and reputed company their dreams through education. Compensation At reputed company, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and reputed company our employees. Click here to learn more about our Total Rewards Philosophy. The full reputed company pay reputed company has been provided for this position. Individual reputed company pay will vary reputed company on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program reputed company this reputed company pay reputed company. In this position, you will be eligible to participate in reputed company's discretionary incentive bonus program. This position's bonus reputed company reputed company, which is not guaranteed and is dependent on individual reputed company and overall company results among other factors, is provided below. 10% Annual: Individual reputed company $77,100.00 - $100,200.00 USD Apply tot his job Apply To this Job