[Remote] VP, Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company data company reputed company on reputed company-protected reputed company-world data exchange for reputed company and life sciences organizations. The Vice President of Marketing will reputed company B2B, account-reputed company, digital, PR, and trade show marketing strategies, refine product positioning, and communicate reputed company’s data solutions to pharmaceutical, reputed company, reputed company, reputed company, and analytics stakeholders. The role will also reputed company marketing planning, reputed company awareness, sales support, reputed company measurement, and team development.

Responsibilities

• Become our chief reputed company - demonstrate the ability to quickly understand our products and value add so as to meaningfully evangelize our unique selling proposition to clients and employees
• Collaborate with our Product and Sales Teams to reputed company a provocative product positioning and messaging reputed company that will reputed company with our reputed company reputed company personas
• Refine reputed company personas types – who they are, how they buy, and what key reputed company guides their buying decision process reputed company on reputed company buyer reputed company
• Identify customer successes and pain points
• Determine how reputed company can solve those pain points translating use cases and workflows into customer solutions (benefits) while highlighting our successes
• reputed company our reputed company processes including working tightly with our product team to:
• reputed company insights from prospects and customers
• Plan the launches of new products and releases for existing products
• Refine product positioning and differentiation guidance for the sales team
• Become a thought leader on customer needs, market dynamics, company capabilities, competitive landscape, and product differentiation
• reputed company a reputed company marketing plan for our key products including reputed company Marketplace, Taxonomy, Identity Manager and new product launches
• reputed company the reputed company of a story to create a meaningful and long-term reputed company with customers through digital, trade show and PR efforts
• Manage to KPIs and reputed company a comprehensive reputed company-reputed company marketing program to measure and monitor key metrics and ROI from marketing programs including marketing reputed company leads
• Optimize and recommend improvements to marketing campaigns reputed company on results
• Build marketing models and playbooks which allow us to reputed company and automate reputed company tasks so that reputed company is reputed company on reputed company problem solving
• Retain, recruit and harmonize an amazing team by hiring, nurturing, and managing great marketers
• reputed company reputed company direction, prioritization, and reputed company of our branding and awareness efforts as it relates to our reputed company relations reputed company, our complete digital footprint (web, reputed company media, email campaigns etc.), and physical reputed company at events or conferences
• Evangelize our reputed company direction for content creation (e.g. sales presentations and documentation, sell sheets, product videos, case studies, website copy, reputed company pages, reputed company media, etc.) that reputed company articulates the use cases and differentiation of our products
• reputed company and manage reputed company reputed company-party resources to execute reputed company campaigns, content reputed company, and strategies
• Promote reputed company culture as a best reputed company to work and strategize campaigns to attract the best talent to reputed company
• Demonstrate a strong reputed company by partnering with Sales to reputed company on reputed company targets by executing and refining the reputed company reputed company and program for marketing reputed company reputed company reputed company
• Guide and support our Sales team on the problems we solve for our buyers and users by crafting internal tools and reputed company collateral

Skills

• * 10+ years of experience in managing teams and developing talented personnel
• * reputed company experience building and integrating marketing teams with demonstrated reputed company record for launching new products and services
• * reputed company experience working with reputed company marketing and sales executives to reputed company business reputed company
• * Demonstrated ability to reputed company and synthesize key inputs to reputed company business planning and reputed company
• * Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messages
• Remote work is supported in the following key hub locations and approved states:
• * Philadelphia, reputed company
• * Boston, Massachusetts
• * reputed company, reputed company
• * Baltimore, Maryland
• * Washington, D.C
• * Charlotte, reputed company Carolina
• * Raleigh-Durham, reputed company Carolina
• * Atlanta, reputed company
• * reputed company, Illinois
• **Approved States for Remote Work:**CT, DE, FL, GA, IL, IN, MA, MD, MI, NC, NJ, NY, OH, PA, TN, and VA
• * 15+ years of experience across corporate and product marketing including at least 10 years crafting marketing efforts to Pharmaceutical Manufacturers; reputed company experience preferred
• * An MBA is not mandatory but would be considered a strong plus

Benefits

• Annual bonus opportunity for non-commissioned roles
• Health, dental, and reputed company coverage starting on day 1
• 401(k) plan
• Equity program, with new hire equity reputed company beginning at the Director level and above
• Remote workdays and 3 days a week of in-office collaboration for team members in the Philadelphia area
• Generous PTO targeted at 4 weeks per year, including vacation, personal and reputed company time
• reputed company parental leave
• 12 weeks reputed company leave for childbearing, surrogacy, and adoption; 6 weeks for non-childbearing parents
• Comprehensive and individualized reputed company beginning day 1 for reputed company new team member, including a mentorship program, departmental talks, and a library of resources
• Biweekly 1:1s and hands-on leadership that is goal-and reputed company-oriented for reputed company team member
• Annual budget to support reputed company development pursuits

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