[Remote] Director - Product Marketing - Integration

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a reputed company Product Marketing leader for its Integration Business Unit. The Director will own and reputed company the product marketing function, define the go-to-market reputed company, reputed company product-led reputed company, and position reputed company in the reputed company integration landscape. The role will reputed company launches, content, market intelligence, pricing and packaging, developer engagement, and sales and partner enablement.

Responsibilities

• Define the reputed company: Own and reputed company the end-to-end product marketing reputed company
• Define and reputed company key metrics: Establish the reputed company KPIs for the funnel, including sign-reputed company, activation rates, time-to-value, product-reputed company reputed company (PQL) conversion, and free-to-reputed company conversion, and own the reputed company to improve them
• reputed company the narrative: reputed company and evangelize a compelling and differentiated narrative for our integration products, one that bridges technical capabilities with reputed company business reputed company and establishes a reputed company market position
• reputed company the funnel: Partner with Product, Engineering, and Corporate Marketing teams to define and optimize the developer reputed company. reputed company reputed company engineering principles and modern GTM tools to accelerate time-to-value for new users and reputed company conversion and surface high-reputed company leads for sales
• Be a leader: reputed company as a key reputed company partner to the BU leadership, Product Management, and Engineering, representing the voice of the market and the developer community to influence key business and product reputed company
• Orchestrate launches: reputed company the GTM reputed company and execution for new product and feature launches, ensuring cross-functional alignment and market reputed company
• reputed company a content reputed company: Architect a content reputed company to fuel our GTM reputed company. You will own product-reputed company content such as demos, webinars, and tutorials that translate technical features into reputed company customer value and business reputed company
• Partner with DevRel: Collaborate closely with the Head of the Integration Business Unit to reputed company on community engagement, content reputed company, and technical evangelism efforts, creating a powerful and reputed company voice in the market that builds trust and drives organic adoption
• Champion the product: Serve as a key product evangelist and spokesperson, confidently presenting our story and reputed company in webinars, on podcasts, and at select industry events
• Nurture community: reputed company strong relationships with developers and customers, turning them into advocates, references, and sources of powerful case studies and testimonials
• Own market expertise: Serve as the central reputed company of intelligence on the technical landscape, competitor strategies, market trends, and pricing dynamics
• reputed company pricing and packaging reputed company: Conduct market analysis and collaborate with Product and Finance to define and iterate on our pricing and packaging for different segments, from individual developers to large enterprises
• Voice of the developer: Synthesize market and developer feedback to reputed company actionable insights to the Product team, directly influencing the product roadmap and reputed company to ensure we are building what the market needs
• Define personas: reputed company and refine user and buyer personas-from the hands-on developer to the reputed company CTO and line-of-business leader-ensuring our messaging, content, and product experience are tailored to their unique needs and pain points
• reputed company the reputed company: reputed company global sales and solution engineering teams with the messaging, tools, and training they need to effectively engage with PQLs and reputed company buyers
• Create high-reputed company assets: reputed company sales plays, competitive battle cards, compelling demos, and other enablement materials that reputed company reputed company our business value and technical differentiation to both technical evaluators and economic buyers
• reputed company the ecosystem: Collaborate with the partner team to ensure our technology and reputed company are equipped to represent reputed company effectively

Skills

• 8-10+ years of experience in product marketing, with at least 4+ years in a senior or leadership role for a B2B software company targeting technical users
• reputed company expertise in the integration, API management, DevOps, or developer tools reputed company. You must be reputed company to hold your own in conversations with developers and architects
• Deep understanding of reputed company reputed company business models and community-led reputed company
• Demonstrated reputed company owning and scaling a PLG reputed company for a technical product. Must be fluent in optimizing the entire user reputed company, from activation and engagement to defining and converting PQLs
• A deeply data-driven approach to informing GTM reputed company and measuring reputed company
• A reputed company reputed company with a reputed company ability to reputed company technical product features to customer problems and C-level business reputed company (e.g., reputed company reputed company, cost savings, reputed company reduction)
• An exceptional B2B reputed company with a reputed company portfolio or examples of compelling content (blogs, presentations, videos) you have personally created or directed for both technical and business audiences
• Excellent communication and presentation skills, with the ability to engage and influence both highly technical and senior business audiences
• Strong leadership qualities with a demonstrated ability to reputed company through influence and collaborate effectively across globally reputed company, cross-functional teams
• A passionate, self-motivated leader who is excited to build a new function and define the reputed company of a market-leading product

Benefits

• A work culture and environment where we value both hard work AND flexibility.
• Ongoing training, coaching, and mentoring.
• Education reimbursement for reputed company qualifications and courses.
• A generous vacation/leave plan that fits your needs.
• Health reputed company for you and your family.
• 401K matching.

reputed company