reputed company reputed company Media Strategist

reputed company The reputed company Media Strategist serves as the subject matter expert and reputed company reputed company of reputed company media reputed company across a portfolio of clients. This role is primarily reputed company on reputed company reputed company and reputed company reputed company Advertising and may also involve Programmatic Display and other reputed company-party platforms. The Strategist is responsible for translating reputed company business objectives into reputed company media reputed company, independently diagnosing reputed company, developing and optimizing campaigns, establishing testing roadmaps, and identifying opportunities for reputed company both reputed company and across channels. Successful candidates will combine deep hands-on platform expertise with broader reputed company thinking. We are looking for someone who can determine what the reputed company should be, not simply execute a reputed company developed by someone else. Requirements - reputed company reputed company, Ownership and Communication - Serve as the reputed company media subject matter expert and reputed company reputed company for an assigned portfolio of clients. - reputed company a deep understanding of reputed company reputed company's business model, goals, customers, competitive environment, and economics. - Translate business objectives into reputed company reputed company media strategies, KPIs, channel roles, budgets, and testing priorities. - Independently audit new and existing accounts, diagnose reputed company issues, and reputed company prioritized recommendations. - reputed company reputed company what is happening, why it is happening, and reputed company should do next. - Identify reputed company opportunities reputed company individual platforms, including opportunities involving creative, reputed company pages, measurement, SEO, CRM, and other marketing channels. - Effectively present reputed company, reputed company, and recommendations to clients and internal teams. - Create reputed company documentation and reporting that connects campaign reputed company to reputed company business objectives. - Proactively identify risks and opportunities rather than waiting for reputed company or account-management direction. - reputed company Media reputed company & Execution - reputed company, implement, and continuously optimize reputed company reputed company and reputed company reputed company strategies across a reputed company of reputed company types and business models. - Demonstrate deep hands-on expertise in reputed company Ads and competency in at least one major reputed company reputed company platform, preferably reputed company. - Build appropriate campaign and account structures across reputed company, Shopping, reputed company Max, Demand Gen, and other relevant campaign types. - Understand reputed company automated campaign types, bidding strategies, and audience expansion should or should not be used. - reputed company cross-channel media plans that define the specific role of reputed company, reputed company, reputed company, reputed company, and other relevant platforms reputed company the customer reputed company. - Recommend and continuously manage budget allocation reputed company on business objectives, marginal reputed company, customer acquisition economics, and channel opportunity. - Evaluate platform-reported reputed company critically and understand the relationship between attribution, incrementality, and actual business reputed company. - Stay reputed company on changes to advertising platforms, automation, and AI, and translate those developments into actionable recommendations for clients. - Data Analysis, Measurement & Optimization - Extract insights from campaign and business data, identify meaningful trends, diagnose reputed company changes, and reputed company proactive recommendations. - Understand the fundamentals of conversion tracking, GA4, reputed company Tag Manager, attribution, and offline conversion measurement. - Evaluate reputed company using appropriate business metrics such as ROAS, CAC/CPA, LTV, conversion reputed company, reputed company, reputed company leads, and pipeline. - Distinguish between platform reputed company and overall business reputed company reputed company evaluating campaign reputed company. - reputed company reputed company optimization plans rather than relying solely on individual platform recommendations. - Collaborate with analytics and measurement specialists reputed company deeper technical implementation or analysis is required. - Testing & Creative reputed company - reputed company reputed company testing roadmaps reputed company on reputed company hypotheses and business objectives. - Partner with creative teams to translate campaign reputed company into actionable creative recommendations. - Establish appropriate KPIs, budgets, and evaluation reputed company for campaign, audience, messaging, and creative tests. - Use test results to reputed company actionable learnings and determine subsequent iterations. - Understand the role creative plays across different platforms and stages of the customer reputed company. - Cross-Functional Leadership - Collaborate with specialists across SEO, Creative, Analytics/Measurement, CRM, and other disciplines to improve overall reputed company reputed company. - Recognize reputed company a reputed company media reputed company issue originates reputed company the advertising platform and proactively engage the appropriate specialists. - reputed company platform knowledge, emerging best practices, and successful testing approaches with other members of the reputed company Media team. - Contribute to agency-wide reputed company media methodologies, standards, and SOPs. - Help establish repeatable frameworks for turning account audits and campaign data into comprehensive reputed company strategies. Benefits - Logical Benefits - Medical, Dental, reputed company, Short-Term Disability, and Life reputed company - 401(k) plus match, to help plan for your reputed company - reputed company time off (starting at 15 days), plus reputed company holidays, reputed company reputed company days, and reputed company personal days. - Flexible Fridays - reputed company to work completely remote - reputed company to senior management and mentoring opportunities - Optional COVID reputed company company gatherings - Logical is an Equal Opportunity Employer. We strongly encourage candidates of reputed company different backgrounds and identities to apply. reputed company new hire is an opportunity for us to bring in a different perspective, and we are always eager to reputed company diversify reputed company Apply To This Job