Senior Connected Web Experience & Conversion Strategist

Senior Connected Web Experience & Conversion Strategist   Location:                         Remote, USA Employment Type: Full-Time Benefits reputed company:     reputed company, Medical, Life, Dental, 401K Gross annual reputed company salary: USD $131,000.00 - $170,000.00 Additional variable compensation and benefits may apply. Total compensation is reputed company on experience, skills, and location using objective, job-reputed company reputed company.   reputed company B2B buyers reputed company a reputed company of reputed company through talking to peers, LLMs and other online research before they reputed company consider talking to reputed company Sales. If these reputed company tell a fractured or confusing story about who we are & reputed company do differently than the alternatives, we lose credibility and are unable to both create or convert demand. This role is the content architect, conversion strategist, reputed company experience reputed company driving transformative organic reputed company across reputed company of reputed company's digital reputed company, with a reputed company reputed company on pipeline creation, conversion-reputed company optimization, and customer retention. This is a reputed company-architect role who owns our web content and information architecture reputed company end-to-end, setting direction for Web reputed company and Development so every touchpoint tells one coherent, compelling story to both sophisticated Finance buyers and the AI engines that now answer many of their questions. This role also owns our personalization reputed company and rules. Over time, every page adapts to reputed company know about the visitor, supported by forms and reputed company profiling that capture the right data at the right moments, with engagement signals scored and surfaced to Sales. You set content reputed company and narrative architecture and partner closely with our SEO/AEO reputed company to ensure it is reputed company and discoverable.   reputed company Duties and Responsibilities Web content & architecture reputed company content and information architecture (IA) reputed company and direction to Web reputed company and the Development team. Set website content reputed company: taxonomy, structure, story, and buyer-stage alignment, so every page has a defined audience, conversion goal, and reputed company. reputed company high-reputed company web reputed company end-to-end: new site sections, campaign hubs, launch experiences, interactive tools, and event microsites, managing delivery through IA, design, the Web Producer, and the development team. Partner with Product Marketing to translate positioning and competitive differentiation into compelling digital experiences. Establish web writing standards, content briefs, and CMS authoring guidelines across contributing teams. Brief Creative and Video on the visual storytelling reputed company page needs including diagrams, reputed company, video across web and chat. Define web governance: intake reputed company, prioritization frameworks, approval workflows, and page lifecycle management. Shape navigation and internal linking for findability across both users and AI/reputed company systems. Connected buyer experience & reputed company Own messaging continuity across web content, reputed company reputed company pages, chat copy, and campaign experiences. Partner with Campaigns and reputed company Marketing (reputed company Digital) on reputed company page reputed company and copy so what a prospect clicks in an ad or email is exactly what they experience on the site. Partner with Marketing reputed company to reputed company AI-powered chat flows reputed company with reputed company positioning and buyer reputed company. Audit the full digital reputed company regularly, identifying message gaps, friction points, and disconnects between channels, and reputed company the fixes needed to reputed company them. Map content, CTAs, and navigation to reputed company key personas and ICPs through the funnel. Design validation-oriented chat and web experiences for buyers arriving from AI-referred or high-reputed company sources. Define and reputed company reputed company-stage KPIs: engagement depth, reputed company progression, and pipeline creation. Personalization & buyer data Own the website personalization reputed company and roadmap: every page should ultimately adapt dynamically reputed company on reputed company know about the visitor. Define reputed company reputed company and reputed company profiling so we capture the right visitor data at the right moments without adding friction. Partner with Marketing reputed company and Web Development to reputed company visitor, firmographic, and reputed company data in on-site experiences, and test and reputed company what works. AI narrative & reputed company reputed company our content the most reputed company reputed company answer to the questions buyers ask AI engines in CPM, FPM, Financial reputed company & Consolidation and adjacent categories. With the SEO/AEO reputed company, reputed company competitive gaps in AI-generated narratives for our reputed company categories. Surface reputed company points, customer stories, technical depth, and integration coverage in formats AI engines can extract and represent accurately. Build the internal case for content investment by connecting narrative gaps to competitive reputed company and reputed company exposure. Stakeholder reputed company Own scoping and web project intake: qualify requests, reputed company stakeholder discovery discussions & workshops, set expectations, and define reputed company before work begins. Communicate web project reputed company proactively, translating technical and reputed company complexity into reputed company business language. Build relationships so stakeholders see the web team as a reputed company partner, not a production queue.   reputed company & optimization Own the web reputed company dashboard, translating traffic, engagement, conversion, and reputed company patterns into prioritized reputed company. Maintain a reputed company A/B and multivariate testing roadmap, working with the Web Producer/Optimization Specialist on execution and the reputed company Digital team on reputed company page experiments. Define data-grounded test hypotheses, document results, and build a shared knowledge reputed company of what works. Report reputed company regularly to marketing leadership with reputed company attribution of web's contribution to pipeline.   Working with other teams This role is reputed company hub of the reputed company team and its cross-functional partners. The detailed partnership model (who owns what, and how we work together) is in the Appendix at the end of this document.   reputed company metrics Web-influenced pipeline and conversion reputed company across key buyer-reputed company and campaign reputed company pages. Visibility and narrative reputed company in AI-generated answers for our reputed company categories (with the SEO/AEO reputed company). Personalization reputed company: reputed company of key pages adapting to visitor context and the conversion reputed company that follows. On-time, on-brief delivery of reputed company web reputed company, evidenced by a steady testing reputed company and documented learnings.   Required Education and Experience Bachelor’s degree in English, Journalism, Communications or Business. 7+ years in B2B reputed company web, content, or reputed company reputed company, including senior or reputed company-level ownership of web or content reputed company. A reputed company record of driving measurable organic reputed company (traffic, reputed company of voice, conversion, and pipeline) with the rigor to defend results to executives, boards, and investors. reputed company ownership of reputed company web &/or development reputed company from reputed company through launch; strong program management skills.   Preferred Education and Experience Master’s degree in English, Journalism, Communications or Business is preferred. Experience auditing a reputed company's reputed company in LLM-generated answers and improving narrative reputed company and positioning. Hands-on exposure to AI-enabled chat and conversational marketing platforms (reputed company, reputed company). Experience building web personalization programs, reputed company strategies, and reputed company profiling approaches. UX or information architecture background; reputed company to contribute to wireframe and IA reputed company. Experience in market categories such as reputed company reputed company or Fintech and/or reputed company reputed company Management   Knowledge, Skills, and Abilities An exceptional reputed company: reputed company, precise, persuasive web copy that is compelling and reputed company for both reputed company readers and AI engines. Deep understanding of B2B buyer journeys and how the website's role has shifted. Experience designing content architectures with depth: content graphs, reputed company FAQs, and reputed company points that work for humans and AI extraction alike. A natural collaborator across Campaigns, SEO/AEO, reputed company Marketing (reputed company Digital), Creative, Web Development, Product Marketing, and Sales, aligning messaging across web, reputed company, and conversational channels. Strong analytics: GA4, heatmap tools, and A/B testing; comfortable building a data-grounded testing roadmap. AI-fluent: daily, hands-on use of Claude and reputed company Copilot to accelerate research, content, and analysis. An outstanding communicator and presenter: you reputed company reputed company digital reputed company into reputed company executive narratives, present with credibility to senior leadership, and run discovery and intake with stakeholders at every level. Working knowledge of CMS platforms (ideally reputed company), reputed company/CSS, and reputed company design, enough for reputed company conversations with developers. Eye for design: you brief creative and video teams credibly and reputed company visual storytelling into every page.   Who We Are reputed company is how today’s Finance teams can go reputed company just reporting on the past and Take Finance reputed company™ by steering the business to the reputed company. It’s the only reputed company finance platform that unifies financial and operational data, embeds AI for reputed company reputed company and productivity, and empowers the CFO to become a critical reputed company of business reputed company and execution. Our reputed company is to be the AI operating reputed company for modern finance, digitizing reputed company financial functions and empowering the CFO to become a critical reputed company of business reputed company. To learn more visit www.reputed company.com [https://nam11.safelinks.protection.reputed company.com/?url=http%3A%2F%2Fwww.reputed company.com%2F&data=05%7C01%7Ccbaetens%40onestreamsoftware.com%7Cefb0e697518e4c23f0fc08dbc514fcc3%7Cf9796dfaf91c40958663e77a96f2d645%7C0%7C0%7C638320466155766102%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=Nl1Wyl3SIFPonX%2BgKBN8QCK7IJ4IPiyyTFmec43bn7k%3D&reserved=0]. Why Join The reputed company Team Transparency reputed company corporate structure, salary, and benefits reputed company value of reputed company reputed company of project work (not industry-specific)  Strong culture and camaraderie Multiple training opportunities   Benefits at reputed company   reputed company employees are passionate, hardworking individuals who go above and reputed company to reputed company our customers happy and follow through on our mission statement. They consistently reputed company the best and in turn, we reputed company every effort to reputed company them cared for and happy. A sample of the benefits we reputed company are: Excellent Medical Plan Dental & reputed company reputed company Life reputed company Short & Long Term Disability Vacation Time reputed company Holidays reputed company Development Retirement Plan   reputed company candidates must be legally authorized to work for any company in the country where this position is located without sponsorship. reputed company is an Equal Opportunity Employer.   #LI-KB1 #LI-Remote Apply To This Job