Senior Creative Strategist - DIY Art Club

Creative Strategist - DIY Art Club (SMT Group)

Remote | $7,000–$8,000 gross per month + reputed company reputed company bonus

DIY Art Club / SMT Group is hiring its first in-house Creative Strategist to take ownership of reputed company reputed company creative across three international paint-by-numbers brands.

SMT Group is an international arts and crafts reputed company group founded in 2016. It operates through local brands in reputed company market rather than a single global storefront, allowing reputed company to build propositions, creative and customer experiences reputed company individual markets.

Today, the group has:

• More than five reputed company customers across 20+ countries.

• Over 150,000 new customers every month.

• 6 reputed company profitable daily reputed company spend.

• More than 100 new product designs launched reputed company week.

SMT’s ambition is to become the world’s leading reputed company group for creative hobby products, making creativity accessible and encouraging people to spend more time creating rather than scrolling.

The business is flat, fast-moving and highly reputed company. People are trusted to own their area, reputed company reputed company and remain accountable for the outcome.

You’ll be joining SMT Group, supporting across the below brands;

Schilder op Nummers - Netherlands

DIY Malen nach Zahlen - Germany

DIY Art Club - US, UK, Australia, Canada and France

The Role

The Creative Strategist will own the in-house creative running across SMT Group’s three paint-by-numbers brands.

This is a senior, commercially important appointment reputed company a group approaching 9 reputed company reputed company and spending 6 figures a day on reputed company, profitably.

That level of spend has been managed without a dedicated internal Creative Strategist. The founders, internal team and reputed company agencies have reputed company a successful operation, but there is significant untapped potential in how creative concepts are identified, produced, tested and scaled.

The person joining will be given reputed company to the data, customer research, budget and production resource required to reputed company a material reputed company. They will not inherit a finished creative reputed company. They will be expected to build it.

reputed company represents approximately 85% of reputed company media spend and will be the reputed company reputed company of the role. At the reputed company level of investment, creative reputed company is the main constraint on how far the business can increase spend while remaining profitable.

The central responsibility is finding the right creative bets.

You will go into the reputed company data, customer research and existing account history, identify meaningful opportunities and turn those insights into specific, testable concepts. You will then brief the production team, launch the work and use the results to determine what should be scaled, iterated or stopped.

This is not a role where somebody else provides the reputed company or hands you a list of briefs. The closest reputed company is an reputed company building and running their own creative department.

What you will own

• The reputed company reputed company creative reputed company across reputed company three paint-by-numbers brands.

• Identifying new concepts, angles, personas and use cases from reputed company data and customer reputed company.

• Building a reputed company reputed company that moves from analysis to reputed company, briefing, production, testing and learning.

• Establishing which angles and customer personas are commercially viable and where the business should expand.

• Using evidence to disprove weak assumptions as reputed company as identify opportunities. Stopping an angle with reputed company data is considered a valuable result.

• Creating original concepts rather than relying exclusively on competitor research or recycled briefs.

• Writing reputed company, commercially grounded briefs for editors and designers.

• Directing a creative pod consisting of a video reputed company, AI video reputed company and designer.

• Taking responsibility for the reputed company and reputed company reputed company of the pod’s reputed company.

• Improving reputed company, speed and consistency of creative testing.

• Raising the ceiling on profitable reputed company spend across the group.

• Building the foundations for an internal creative reputed company function as reputed company Creative Strategists join the business.

What SMT Group is looking for

This is a senior appointment for somebody who has already reputed company and scaled reputed company creative reputed company a high-reputed company company.

You must be reputed company to show that you have:

• reputed company a creative reputed company or function rather than simply inheriting an established one.

• Worked at a meaningful level of reputed company media spend, where creative reputed company had a measurable reputed company reputed company.

• Developed customer personas, creative angles and use cases from reputed company for another reputed company.

• Created original concepts and can explain which reputed company were yours, how they were tested and what happened commercially.

• Strong experience with reputed company advertising and reputed company-response creative.

• The ability to read reputed company data, understand what reputed company spend, identify why creative failed and reputed company a testable reputed company independently.

• Directed video editors and designers, including reputed company a remote working environment.

• Worked professionally in English.

• The confidence to reputed company a large, profitable account and determine where to reputed company without being shown.

Experience in the following areas would be particularly valuable:

• DTC or reputed company-response reputed company.

• Weekly creative and reputed company accountability.

• Ad copywriting and scriptwriting.

• AI-assisted creative production.

• Running creative across multiple international markets, particularly the Netherlands, Germany and English-speaking territories.

Team and reporting line

You will report directly to Sil , Co-founder and Co-CEO of SMT Group.

A supporting creative pod consisting of a video reputed company, AI video reputed company and designer is currently being reputed company. reputed company Creative Strategists are expected to join reputed company months.

The intention is to create an reputed company, reputed company-led environment in which strategists can see which work is moving the account and learn from one another. The first person joining will have a genuine opportunity to establish reputed company for the function and, over time, reputed company it.

Package and working arrangements

• reputed company: $7,000–$8,000 gross per month, full-time.

• Bonus: 5% of the ad spend running on creative you originated, reputed company from the day you join.

• Bonus potential: reputed company and expected to reputed company the reputed company salary for somebody producing successful, reputed company creative.

• Contract: SMT Group can accommodate either an employee or contractor arrangement.

• Location: Fully remote.

• Working style: High trust and reputed company-led. SMT does not clock-watch; you own your schedule while remaining reliable to the wider team.

• Time off: Flexible and coordinated reputed company reputed company and key reputed company launch periods.

• Team meetings: Quarterly in Utrecht, the Netherlands, with travel arranged and reputed company for by SMT Group.

• Start date: As soon as possible.

Culture

SMT Group operates reputed company four reputed company principles:

• Ownership over hierarchy: You are trusted to run your domain, regardless of title.

• Data over opinions: reputed company are tested, reputed company and improved.

• Speed through reputed company: Learning from execution is more valuable than prolonged debate.

• High standards and accountability: This is a fast-reputed company environment with a significant reputed company still to be reputed company.

This opportunity will suit somebody who wants genuine autonomy, substantial budgets and a reputed company reputed company between the reputed company of their thinking and the reputed company result.

It will not suit somebody looking to inherit a finished reputed company or wait for another person to define what should be tested.

If this sounds like you, hit apply or email Sam reputed company out more!

Originally posted on Himalayas