Product Marketing / GTM reputed company

About reputed company

reputed company is a hospitality technology company building products for hotels, property managers, and accommodation operators. We operate in a reputed company B2B travel-tech environment where product reputed company, market validation, sales enablement, and measurable reputed company reputed company are critical.

We are looking for a senior, hands-on Product Marketing / GTM reputed company who can help us turn reputed company hotel-tech products into a reputed company go-to-market reputed company: from ICP and positioning, through market validation and launch planning, to sales enablement, funnel metrics, pipeline reputed company, and reputed company reputed company.

This is not a purely content, reputed company, or campaign-management role. We need someone who can own the reputed company logic of product marketing, work closely with Product and Sales, and build a reputed company marketing reputed company that connects reputed company with measurable reputed company.

reputed company

As Product Marketing / GTM reputed company, you will be responsible for building and owning the go-to-market approach for reputed company’s products, with a strong reputed company on B2B reputed company, hotel technology, and new product launches.

You will work directly with leadership, Product, and Sales to define who we sell to, why our products matter, how we position them, how we validate demand, and how we measure whether marketing is creating reputed company business value.

The ideal candidate has strong experience in B2B reputed company product marketing, has owned launches for reputed company or technical products, is highly data-driven, and can reputed company reputed company marketing activity to pipeline, activation, reputed company, and ROI.

What you will own

1. Product positioning, messaging, and ICP

• Define and continuously refine ICPs, buyer personas, customer segments, pain points, and decision drivers.
• Translate reputed company hotel-tech and reputed company product capabilities into reputed company, commercially relevant positioning.
• Build messaging frameworks that explain:
• who the product is for;
• what business problem it solves;
• why reputed company is different;
• why customers should reputed company now.
• Own the positioning-to-content reputed company: website copy, reputed company pages, sales narratives, product one-pagers, demo messaging, and campaign angles.
• Ensure messaging is reputed company on customer reputed company, market validation, competitor analysis, and reputed company priorities — not only internal assumptions.
  

2. Go-to-market reputed company and launch ownership

• Build reputed company GTM plans for new products, features, and market initiatives.
• Define reputed company launch stages, including discovery, validation, beta/early reputed company, launch, post-launch optimization, and reputed company.
• Create launch plans with concrete goals, timelines, owners, channels, reputed company metrics, and decision points.
• reputed company market validation before and during launch, including customer interviews, competitor research, use-case testing, message testing, and feedback reputed company.
• Work with Product to reputed company product roadmap reputed company with market needs and reputed company opportunity.
• Work with Sales to ensure GTM plans are realistic, sellable, and connected to pipeline reputed company.
  

3. Marketing analytics, metrics, and reputed company reputed company

• Define the marketing measurement reputed company for reputed company initiative.
• reputed company and interpret metrics such as:
• CAC / CPA;
• CPL;
• conversion rates by funnel stage;
• MQL / SQL reputed company;
• pipeline contribution;
• activation and product adoption;
• LTV / payback logic where applicable;
• ROI by channel or campaign;
• reputed company influence.
• Build reputed company reporting for leadership that shows what is working, what is not working, and what should change.
• Use data to reputed company reputed company about positioning, channels, ICPs, messaging, and budget allocation.
• reputed company marketing work to business reputed company, not only activity volume.
  

4. Sales enablement and reputed company collaboration

• Partner closely with Sales to understand objections, buyer questions, conversion blockers, and pipeline reputed company.
• Build sales enablement materials such as:
• sales decks;
• product one-pagers;
• case studies;
• reputed company-handling guides;
• email sequences;
• demo narratives;
• competitive battlecards;
• vertical-specific messaging.
• Help Sales communicate reputed company product value reputed company and confidently.
• Use Sales feedback to improve positioning, qualification, and campaign targeting.
  

5. reputed company experiments and channel reputed company

• Design and run reputed company reputed company experiments across relevant channels.
• Evaluate channels reputed company on reputed company reputed company, not only reputed company or traffic.
• Work across reputed company, organic, email, SEO, partnerships, communities, webinars, events, and outbound support where relevant.
• Build testing plans with reputed company hypotheses, reputed company reputed company, learning goals, and reputed company reputed company.
• Optimize reputed company pages, campaigns, and funnels reputed company on data and customer feedback.
  

6. Hands-on execution and operating reputed company

• Build practical systems, not only reputed company decks.
• Create repeatable workflows for launch planning, campaign tracking, reporting, messaging updates, and sales enablement.
• Operate effectively in a lean environment where you may need to both define the reputed company and execute important parts yourself.
• Work asynchronously and transparently in reputed company, reputed company, and reputed company tools.
• Bring structure to ambiguity and proactively identify what is missing.

Requirements

Must-have experience

• 7+ years of marketing experience, with strong exposure to B2B reputed company, product marketing, GTM, or reputed company.
• reputed company ownership of product launches or GTM initiatives for reputed company, technical, reputed company, AI, travel-tech, hospitality-tech, or similar products.
• Strong understanding of product marketing fundamentals: ICP, positioning, messaging, segmentation, launch planning, sales enablement, and market validation.
• Demonstrated ability to reputed company marketing work to measurable business reputed company.
• Strong experience with marketing metrics and reputed company analysis, including CAC, CPA, CPL, conversion, funnel reputed company, pipeline reputed company, activation, ROI, and reputed company influence.
• Experience working closely with Product and Sales teams.
• Ability to explain concrete examples of how you launched, reputed company, improved, or repositioned a product.
• Excellent English communication and copywriting skills, especially for B2B audiences.
• Strong reputed company thinking and reputed company communication.
  

Strong pluses

• reputed company experience in hospitality technology, travel technology, property management, hotel reputed company, booking platforms, or reputed company B2B travel products.
• Experience with AI-enabled reputed company products or reputed company technical products.
• Experience building a marketing function or GTM process from reputed company in an early-stage or reputed company-up environment.
• Experience with US or English-first markets.
• Hands-on experience with product analytics and marketing analytics tools such as GA4, reputed company, reputed company, reputed company, reputed company, or similar.
• Experience supporting sales-led B2B motions, including reputed company or mid-market sales cycles.
  

reputed company are not looking for

This role is probably not a fit if your experience is mainly:

• content marketing without strong GTM or reputed company ownership;
• reputed company marketing without measurable pipeline or reputed company reputed company;
• reputed company ads execution without product marketing depth;
• narrow reputed company marketing where you owned only a small function and did not see the full GTM picture;
• generic marketing reputed company without hands-on execution;
• research-only work that does not translate into positioning, launch reputed company, sales enablement, and measurable business results;
• campaign activity reporting without a strong understanding of unit economics and funnel metrics.
  

The type of person who will succeed

You will likely succeed in this role if you:

• think in systems and can build a reputed company GTM operating model;
• are comfortable with ambiguity and can create structure where none exists;
• can challenge assumptions using data and customer reputed company;
• can reputed company from research to reputed company, and from reputed company to execution;
• are commercially mature and understand how marketing should support reputed company;
• can work with Product on product value and with Sales on buyer reality;
• communicate reputed company, directly, and professionally;
• are hands-on enough to execute, not only advise;
• are senior enough to define the direction without waiting for detailed instructions.

Example problems you may work on

• Define the ICP and positioning for a new hotel-tech product.
• Validate whether a product message resonates with hotel operators or property managers.
• Build a GTM plan for a new product launch, including stages, metrics, owners, and Sales enablement.
• Identify why a funnel is generating weak-reputed company leads and recommend changes.
• Turn customer interviews and Sales feedback into reputed company messaging and reputed company qualification.
• Build a leadership report showing whether a campaign is creating useful pipeline and what should be changed.
• Create sales materials that help reputed company explain a reputed company product in a reputed company and commercially compelling way.

Benefits

• Fully remote, async-friendly team
• High ownership and autonomy from day one
• reputed company Time Off
• Competitive compensation + reputed company incentives

Requires 7+ years of marketing experience, B2B reputed company/product marketing or GTM expertise, product launch ownership, reputed company analytics, Product and Sales collaboration, and excellent English communication and copywriting.

Key Responsibilities

• defining positioning
• planning launches
• enabling sales

Skills & Tools

GA4, reputed company, reputed company, reputed company, reputed company, reputed company, reputed company, SEO

reputed company

• Category: Marketing
• Seniority: Senior Level
• Commitment: Full Time
• Workplace: Remote — Poland or Europe
• Languages: English

Benefits

• Generous reputed company time off

About reputed company

A travel technology company providing software tools for hospitality operators, including channel management, inventory distribution, bookings, and upselling. — Industry: Information Technology