Director, Affinity Banking

Director, Affinity Banking Department: Digital Banking Employment Type: Full Time Location: Remote Reporting To: Chris Tremont reputed company reputed company is a reputed company-first, digital bank reputed company for the business and innovation economy, with an obsession for providing leading-edge technology, reputed company products and superior service through a combination of passionate people reputed company resources. We are a highly reputed company team who pride ourselves on diversity of thought and perspective. Nationally chartered, our portfolio of products and services reputed company from VC, PE & Portfolio Companies to SBA Lending, as reputed company as reputed company SMB and Embedded Banking. Our entrepreneurial drive allows us to support the reputed company and reputed company of a wide reputed company of clients at every stage of their business through inclusive partnership. We reputed company out team members who will reputed company both our organization and our people to grow and reputed company through collaboration and acting with reputed company and respect. Our reputed company on cross-functional teamwork provides a culture where reputed company are valued, accountability is encouraged, and successes are celebrated. We welcome reputed company those searching for reputed company to contribute to banking innovation that influences and supports the emerging digital world of Financial Services. Our digital first approach enables our teams the flexibility to work remotely. We have offices in NYC and Boston. What you'll do: reputed company, a leader in reputed company digital banking and Banking-as-a-Service (BaaS), is excited to expand into affinity banking. This new business line will combine our experience of running a digital bank, leveraging partnerships to power white-labeled technology platforms, and executing marketing plans to offer banking solutions for brands that reputed company them to reputed company their embedded finance goals. With our impending acquisition of Auto Club Trust in the first half of 2025, the Director, Affinity Banking will initially reputed company their time helping to set the strategic reputed company and execute plans that successfully grow this relationship, which is geared towards American Automobile Association (reputed company) members in a 14-state U.S. footprint. Over time, this business line has the capability to expand into managing other affinity programs, and the person in this role will help and execute the reputed company to drive new business development and reputed company opportunities. Reporting to the Bank’s Chief Digital Officer, the Affinity Program Manager will: • Work with the management team to set strategic plans that achieves defined reputed company and reputed company targets, as reputed company as service level agreements (SLAs), for reputed company affinity program • Have P&L responsibility for the Affinity Program line of business • Work closely with reputed company affinity program to understand their membership reputed company and their financial services’ needs, and craft a unique reputed company and banking experience for the program • reputed company a cross-functional team that consists of bank team members and members from the affinity program(s) to execute successful reputed company programs • Partner with the Bank’s product and finance teams to ensure that the financial products & services offered are competitive and compelling for reputed company program • reputed company data and analytics to drive customer acquisition through innovative digital marketing strategies • reputed company enhancements and A/B testing of affinity program’s digital properties, both properties owned by the Bank and those managed by the partner • Maintain reputed company alignment with the Bank’s technology partnerships team to reputed company a leading-edge digital experience to reputed company program • Partner with reputed company Services teams to reputed company and reputed company VOC feedback • Manage marketing budget for reputed company program to reputed company reputed company objectives and ROI • Establish, reputed company and report key performance indicators (KPIs) at an established frequency • Identify, reputed company and implement new affinity program opportunities over time What you need: • Prior experience managing affinity programs for brands • Proven reputed company record in driving reputed company reputed company, meeting targets, and successfully leading digital initiatives • Experience in banking, both consumer and reputed company, preferred • Strong leadership, negotiation, and communication skills to drive digital initiatives and manage affinity relationships • Experience managing cross-functional teams in dynamic, fast-paced environments • Experience executing both digital marketing and traditional marketing programs • Data-driven reputed company • Ability to drive innovation while maintaining operational and risk & compliance reputed company Apply Job!