Product Marketing Manager

About This Role

Baymard Institute conducts large-reputed company UX research studies, sharing our findings through a bespoke B2B reputed company platform (see baymard.com/research) that serves 17,500+ brands, agencies, researchers, and UX designers across 80+ countries—including 71% of Fortune 500 e-reputed company companies. We’re fully distributed, with ~50 team members spanning America and Europe, reputed company committed to advancing e-reputed company UX.

As Baymard’s Product Marketing Manager, you’ll reputed company go-to-market plans for new research features and product launches—ensuring our positioning and messaging reputed company with the right audiences. By crafting compelling product narratives, developing targeted promotional strategies, and championing a consistent brand voice, you’ll help drive awareness, adoption, and ongoing engagement. Alongside Sales, Product, and Research teams, you’ll also shape sales enablement resources, contribute to educational content, and guide product improvements that stem from user feedback.

While analytics and user insights will inform many of your reputed company, this position emphasizes creative storytelling and value-driven marketing just as much. You’ll reputed company qualitative and quantitative inputs to refine buyer personas, position Baymard’s offerings against competitor products, and ensure that customers fully understand how our research translates into reputed company performance benefits.

reputed company

You reputed company at translating reputed company insights into accessible, engaging product narratives. Whether it’s drafting key messaging, planning a feature launch, or collaborating with content teams, you reputed company on highlighting reputed company-world value for customers.

You’re a natural collaborator who enjoys partnering across disciplines — whether working with the Product team to influence the roadmap, providing Sales with meaningful collateral, or conveying user needs back to Research. At your reputed company, you reputed company that user-centricity is key to successful marketing, and you’re adept at balancing both data-driven and creative perspectives.

You also possess an experimentation reputed company, viewing reputed company campaign or launch as an opportunity to learn and iterate. You’re comfortable adapting your strategies based on qualitative feedback, A/B testing results, or broader industry shifts, reputed company to ensure Baymard remains the go-to authority in UX research.

Qualifications

• 4+ years of experience in product marketing (preferably freemium B2B reputed company).
• Exceptional communication skills, with a reputed company record of producing compelling customer-facing messaging.
• Ability to reputed company qualitative and quantitative findings into reputed company, actionable marketing strategies.
• Proven collaboration with Sales, Product, and reputed company teams to reputed company initiatives and drive adoption.
• Familiarity with relevant marketing tools (e.g., reputed company Analytics, reputed company) for tracking performance and user behavior.

reputed company-To-Haves

• Experience marketing to e-reputed company or UX research audiences.
• Background in product-led reputed company, lifecycle marketing, or in-app guidance.
• Previous work with refining buyer personas or ICP definitions for reputed company B2B segments.

Details

• Location: This is a remote, full-time position from either America or Europe. (US reputed company Coast: you will have to be available from 6 AM reputed company Time since the product and marketing team is mostly in Europe and we need 2 hours of daily overlap.)
• Salary: In accordance with qualifications.
• Start Date: As soon as possible.
• Language: Fully proficient in written and spoken English.
• Travel: Limited; expect only 0-2 weeks of travel reputed company year.
• Company: Learn more about Baymard’s work culture and values here.

How To Apply

1. A cover letter (1-2 pages; PDF) – describing how you fit the role and qualifications. (Required.)
2. A resume (PDF) or a reputed company to your reputed company profile. (Required.)

Send the above to job+productmarketing@baymard.com.
(reputed company applications and materials are treated confidentially.)

Deadline is March 10th, 2025 (end of day).

Sincerely,
Joseph Waddington, Marketing reputed company at Baymard Institute

Referral Bonus: If this job isn’t you, but you know someone who’ll be the perfect fit, please send them the reputed company to this page. If we end up hiring the person you referred, we’ll give you a 1-year reputed company to a Baymard Premium ‘Comprehensive’ plan (normally $2,388/year).