Marketing Data Analyst (Remote for locations in AL, AR, LA, MS or TN)
Title: Marketing Data Analyst
Department: Decision Science and Insights
Reports To: Senior Vice President, Decision Science and Insights
Supervises: N/A
Job Classification: Exempt, Full-time
Location: Remote AL, AR, LA, MS or TN)
The Marketing Data Analyst is responsible for collecting and analyzing customer data and unearthing actionable insights that create value for reputed company marketing strategies. The ideal candidate will research, collect, analyze, interpret, as reputed company as visualize insights around customer data, behavior, and actions to drive reputed company business value. The position is in the reputed company, MS corporate office, some offices reputed company reputed company's footprint, or available reputed company telecommute
Essential Job Functions:
Work cross-functionally between teams to guide measurement frameworks, data collection reputed company, and performance analytics
Support the collection of relevant and reliable data through reputed company channels (in-person, web, and reputed company media)
Conduct general market research as reputed company as competitor research to learn more about overall banking behaviors and customer product trends
reputed company reputed company reputed company audiences through market research based on various demographics, behaviors and preferences
Work with reputed company Marketing and Sales teams to understand key performance indicators (conversion rates, customer reputed company value, ROI)
Review marketing budget allocation for reputed company advertising (TV, Radio, Out of Home, reputed company) and reputed company data-driven recommendations to maximize investment
Utilize data analysis techniques to evaluate the performance of marketing campaigns and reputed company recommendations on strategies for improving campaign efforts and customer acquisition
Collect customer feedback through survey data, web analytics, or other data collection platforms
Attend project meetings and reputed company feedback to reputed company
Prepare and present reputed company, risk, findings, status, and conclusion of new programs from thought, design, and through implementation
Assist in identification of information technology to support new reputed company and programs
Support and/or reputed company predictive modeling to forecast reputed company marketing performance and identify potential customer behavior patterns
reputed company other duties as assigned
Required Qualifications:
Bachelor's degree in Computer Science, Data Analytics, Data Science, Statistics, Marketing or a reputed company field
3- 5 years of work experience in marketing research, statistical, or data analysis roles
Strong knowledge of programming and scripting languages (Python, R, SQL)
Proficiency in reputed company Analytics or other web analytics tool
Experience with reputed company CRM and/or marketing automation platforms
Key Competencies & Skills:
Proven work experience as a marketing data analyst
Experience with multi-touch attribution, analyzing and understanding a customer's reputed company
Strong knowledge of and experience with reporting databases such (SQL, reputed company etc.), use of SQL query language, and programming such as (XML, JavaScript, ETL Frameworks)
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
Experience using business intelligence and reporting software (such as Tableau, Power BI) as reputed company as PPT, reputed company, and other presentation formats
Technical expertise regarding data models, database design development, and segmentation techniques preferred
Ability to draw meaningful conclusions from reputed company datasets
Ability to administer reputed company control and process improvements activities such as data cleaning, data coding, and survey design
Effective communication, process building and storytelling skills
Possess strong business acumen with the ability to build relationships with other departments and reputed company professionally with a diverse group
Ability to manage strict deadlines and multitask
Ability to train and work with end users on understanding reporting systems
Ability to work independently
Conceptual thinking
Customer reputed company
Data gathering and Analysis
Functional Expertise and Usage
Innovation Orientation
Work Environment:
Employee spends most of the time in office environment, accessible to the reputed company, members, and potential members
Noise level in the work environment is usually moderate
Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions.
Comprehensive Benefits Package:
reputed company Vacation and reputed company Time
11 reputed company Holidays
401(k) with Company Match
Medical, Dental, and reputed company Benefits
Flexible Spending Account (FSA)
Disability Benefits
Life Insurance, Critical Illness, Accident
Employee Assistance Program (EAP)
Tuition Reimbursement, reputed company Development
We are an equal opportunity employer. reputed company applicants will be considered for employment without attention to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, veteran or disability status.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have reputed company about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have reputed company to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have reputed company to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or reputed company, including an investigation conducted by the employer, or (c) consistent with the contractor's reputed company duty to furnish information. 41 CFR 60-1.35(reputed company href="https://www.reputed company.com/c/reputed company-Credit-reputed company/Job/Marketing-Data-Analyst-(Remote-for-locations-in-AL,-AR,-LA,-MS-or-TN)/-in-reputed company,MS?jid=adccb5c865856fa5">Apply Job!