Director of eCommerce - DTC

Description: • Stella & Chewy's is a beloved brand in the pet food industry. • Seeking a skilled and passionate Director of DTC to drive our online sales. • The Direct-to-Consumer Director will execute Stella & Chewy's online DTC strategy. • Lead CRO initiatives to improve website conversion rates and maximize sales. • Develop and implement a comprehensive DTC ecommerce strategy. • Oversee all aspects of the DTC website, including user experience and checkout optimization. • Analyze website performance data to identify trends and opportunities. • Collaborate closely with cross-functional teams to ensure seamless integration of ecommerce activities. • Establish a culture of experimentation to efficiently grow the performance media budget. Requirements: • Proven track record of success in leading and scaling ecommerce operations for a high-growth DTC brand. • Deep understanding of ecommerce best practices, including website design, user experience, online marketing, and conversion rate optimization. • Strong analytical skills, with the ability to translate data into actionable insights. • Experience with popular ecommerce platforms and tools (e.g., Shopify, Salesforce Commerce Cloud, Google Analytics). • Preferred : Experience in the pet industry or a subscription driven industry. • Proficiency in ecommerce tools and platforms, especially Shopify. • Experience working with/managing agencies and holding them accountable for KPIs. • Creative thinker with experience in developing and executing strategies. • Proactive, results-oriented mindset, with a track record of driving growth in a fast-paced environment. • P&L Experience. Benefits: Apply Job! Apply to this Job