Manager, Campaign Management – Sam’s Club MAP (Retail Media)

What you’ll do…

At Sam’s Club, we are member-obsessed. We look to add value to the Sam’s Club membership, and we partner with suppliers to bring unique and exciting values to our members. The Sam’s Club Member Access Platform [MAP] is the nexus of the Supplier -Marketer- Merchant partnership and are responsible for delivering our suppliers (advertisers) impactful omnichannel member experiences that are married with measurable insights.

As a Campaign Manager, you will use your 2-3 years of experience in digital campaign management and programmatic media buying. The campaign manager owns the execution, recognition and delivery of revenue closed by the sales team. The campaign manager owns the strategic planning and execution of the campaign. This position is both strategic and tactical in scope, requiring the campaign manager to independently generate strategic insights for the campaigns in his/her portfolio.

Campaign Managers will be responsible for client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication, trafficking and executing audience extension and other programmatic campaigns in demand side platforms spanning multiple media channels. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and DSPs, and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.

*Note – this is a hands-on, technical position. Much of our reporting and processes are very manual and require proven programmatic experience and an understanding of media math.

Responsibilities

Plan, execute, manage, and optimize managed service and self-service campaigns

Types of campaigns include but not limited to onsite: display and search, offsite: display and video, social media and in-store

Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics

Defining metrics and measuring success of campaigns using internal analytics

Demonstrate diligence, attention to detail and adherence to Sam’s Club MAP’s best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale]

Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns

Traffic campaign tags into all ad technology environments (onsite, off-site, social media, search)

Develop, grow, and maintain relationships with internal teams through exceptional client service

Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance

Partner with Account Manager to manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

Partner with Analytics team on campaign measurement reporting and insights generation

Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities

Work with media partners to ensure accurate platform implementation

Troubleshoot issues on all pre-production and live campaigns

Provide campaign wrap up reports

Provide monthly auditing reports to partners and actualize bill/pay systems when applicable

Maintain and organize campaign-specific materials in team’s shared document repository

Attend client meetings, as needed

Minimum Qualifications

Four-year Bachelor’s Degree in Advertising, Marketing or related field preferred, but not required

2+ years of experience in bid management, campaign management/optimization, or digital media operations within search, publisher display media, network media buys, and/or social media

Basic knowledge of inventory forecasting, digital specs /formats, and mediamath (i.e. CPM, CPV, CTR, CPC, ROAS, etc.) and media concepts such as: viewability, IVT, brand safety, etc.

Knowledge of 3rd party platforms (DoubleVerify, IAS, MOAT, DCM, Google Ads Manager, Trade Desk, Pinterest etc),

High comfort level working with Excel and Tableau such as creating pivot tables, dashboards, analyzing data/numbers, media performance

Experienced with media reporting and comfortable working with Google Ad Manager 360.

Excellent communication and writing skills

Understanding of traditional and interactive media planning elements

Preferred Qualifications

Experience using systems like Salesforce, Appian, Tableau, Order Management System

Strong project management skills

Client-facing experience with the ability to identify risks and effectively manage issues

Strong analytical thinking and mathematical skills for media optimization and media-driving sales conversions

Capability to work proactively under pressure and handling multiple ad hoc requests

Ability to advise partners on best practices and areas of opportunity

Excited by a fast-paced and rapidly changing environment

At Sam’s Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!