SEO Manager (12 Month Fixed-Term)

How you’ll make an impact As SEO Manager, you’ll be in charge of developing and implementing a strategy for organic growth expansion of xero.com across all search engines in the US market, alongside our internal team and agency partners. SEO is a key growth channel for Xero, attracting millions of sessions a month, and with significant opportunity to expand further in the US. Leveraging a combination of content, technical SEO, authority/link building, and other offsite SEO activity you’ll drive predictable long term impact by delivering high quality content to users on Google and beyond. What you’ll do • Reporting into the Head of SEO your main responsibility will be end to end management of our SEO initiatives for the US market. This will include: • Leading SEO projects - from strategy planning, through to implementation and performance monitoring • Owning US keyword intelligence, and defining opportunities and gaps in terms of keyword coverage for the US market • Collaborating with our in-house content, website, CRO and analytics teams to support our advertising strategies. • Owning our relationship with US and UK based SEO agencies • Using performance data and competitive insights to develop an offsite strategy to support SEO efforts • Monitoring performance, and staying on top of industry trends and algorithm changes - then sharing insights and acting on them What you’ll bring with you • Critical competencies: • Expertise in data-driven SEO • Strong communication skills Analytical mind and attention to detail • Curious mind and passion for learning • Strong cross-functional collaboration skills • Passion for SEO and performance marketing • Experience: • Bachelor degree • 5+ years experience in SEO • Experience with Core Web Vitals, E-E-A-T and other more recent industry trends • Extensive experience with SEO performance tracking tools, Google Analytics and Search Console Apply tot his job