PPC Specialist/Paid Search

We are looking for an experienced Expert Google Ads / PPC Specialist to manage and optimize paid search campaigns for our client. This is a Contract position, fully remote, where you will leverage your expertise in Google Ads, SEO, and PPC strategies to drive measurable results. If you have a passion for paid media and analytics, and prior experience consulting with small businesses on Google Ads strategy, we encourage you to apply. Responsibilities: • Plan, launch, and optimize paid search campaigns across multiple platforms, including Google Ads. • Monitor campaign performance and make data-driven adjustments to improve ROI. • Conduct keyword research to identify high-performing search terms and opportunities. • Create compelling ad copy and develop effective targeting strategies. • Use Google Analytics to track user behavior and campaign outcomes. • Manage budgets effectively to maximize the impact of paid media efforts. • Collaborate with internal teams to align campaigns with broader marketing objectives. • Stay updated on industry trends and emerging technologies in paid search. • Generate detailed performance reports and share insights with stakeholders. • Minimum of 5 years of experience managing PPC campaigns and paid search strategies. • Proficiency in Google Ads, Google Ad Manager, and Google Analytics. • Strong understanding of PPC metrics, bidding strategies, and optimization techniques. • Demonstrated ability to create and manage budgets for paid media campaigns. • Excellent analytical skills with the ability to interpret complex data sets. • Experience crafting effective ad copy and implementing keyword strategies. • Familiarity with the latest paid search trends and best practices. • Strong communication skills and the ability to present campaign results clearly. Apply tot his job