Digital Marketing Specialist

Job Summary/Objective: RBI Corporation and Shelter Tree Care Products are currently seeking an experienced Digital Marketing Specialist to join our team of outstanding employees. This position is responsible for driving online sales growth, optimizing web advertising and search, as well as promotion of retail, event and manufacturer initiatives. This role will work cross-functionally with sales, marketing and product line leaders to ensure RBI and Shelter Tree’s full product offering is represented and promoted effectively. Essential Job Functions/Duties: Digital Advertising and SEO Management: • Develop and execute paid advertising campaigns across various platforms and optimize website content for search engines to improve organic search rankings and visibility. • Maintain Google and Meta digital advertising accounts, budget and content calendar. • Track ROI of online marketing activities – utilizing annual manufacturer marketing funds. Content Creation, Social Media Management, and Layout Design: • Create engaging content for social media platforms (Facebook, Instagram and LinkedIn). Manage social media accounts, and interact with followers to increase brand awareness and engagement. • Design and rollout marketing materials supporting open houses, educational events, and monthly purchasing incentives. (E-commerce, retail and B2B) • Write, design and grow Shelter Tree and RBI email marketing – including list segmentation, lead onboarding, A/B testing and results tracking/reporting. (1-2 emails weekly) Survey Creation and Maintenance: • Create and manage surveys using Typeform to gather feedback and insights from customers. Product and Manufacturer Representation: • Work with procurement and product data staff to maintain and promote 150+ manufacturers and products across RBICorp.com and ShelterTree.com, ensuring new product rollouts are completed on time and represent partner product lines and branding appropriately. Event Support and Retail Assistance: • Manage online promotion of events, including education, training, open houses and expos. • Provide support at events, assist with retail activities (2-3 times/year), and manage social media chat queue to engage with customers. eCommerce Sales Strategies Implementation: • Implement eCommerce sales strategies to achieve revenue and growth targets. • Create and manage product descriptions for online marketplace platforms, build trust with customers, and foster relationships to position our brand as a premium eCommerce supplier. Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Competencies needed to do the job: • An entrepreneur mindset • Embrace public presentations & speaking • Critical thinking and problem-solving skills • Adaptability • Proficient organization and planning skills • Desire to grow the organization • Excellent leadership, verbal, written, interpersonal, presentation, project management, organization, time management, and collaborative skills to work effectively with teams throughout organization Work Environment: Office work environment is typical. Additionally, attending events on behalf of RBI/Shelter Tree. Physical Demands of the job on the employee: While performing the duties of this job, the employee is regularly required to talk & hear. The employee is frequently required to stand, walk, use their hands, handle or feel, and reach with hands and arms. Expected Work Hours: Monday through Friday, from 8:00a – 5:00p; in-office Travel or driving: Occasional travel to run company errands, attend events, and host customers offsite. Required Education and Experience to do the job: • Bachelor’s degree in marketing, advertising, or related field preferred • Digital marketing experience • Ideal candidate will have prior retail eCommerce experience • Exceptional time management skills; ability to organize, prioritize, and manage multiple projects with overlapping goals and objectives • Ability to influence and interact with senior management • Adaptable and flexible; responsive and resourceful in a fast-paced business model • Superior verbal and written communication skills • Active listening skills, and participates within a team environment • Microsoft Software; Word, Excel, PowerPoint, Outlook, ERP systems, and Database related programs Preferred Education and Experience to do the job: • 2+ years eCommerce or website development experience preferred • 3+ years of experience writing communication, concepts, etc. • Proven experience in the development of successful innovative value propositions • Proven success in developing marketing plans and campaigns • Metrics-driven marketing mind with an eye for creativity Work Authorization Required: Employee must be legally authorized to work in the USA, without the need for sponsorship EEO Statement: RBI Corporation provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Job Type: Full-time Pay: $65,000.00 - $75,000.00 per year Benefits: • 401(k) • Dental insurance • Employee assistance program • Employee discount • Flexible schedule • Health insurance • Health savings account • Paid time off • Professional development assistance • Retirement plan • Vision insurance Ability to Commute: • Ashland, VA 23005 (Required) Work Location: In person Apply tot his job Apply To this Job