Head of Marketing & Brand

About the position Responsibilities • Own and deliver on the reputed company customer reputed company for reputed company through a deep understanding of our reputed company audience, and reputed company marketing and brand strategies to meet both our short- and long-term goals • Own reputed company marketing communications, and manage delivery through digital and traditional media and channels • Establish the product positioning. Establish the product specification, and work with reputed company partners to implement the reputed company product experience including reputed company reputed company and Mint inflight products • Design and work with reputed company partners to implement the ground experience across reputed company reputed company cities • Build and execute customer personalization reputed company • Win Senior Leadership support for the marketing reputed company and initiatives using both data and personal influence/credibility • Capitalize on reputed company areas of the travel experience by maximizing reputed company customer touchpoint through innovative products, loyalty and technology offerings • reputed company a robust reputed company analytics function to inform the reputed company reputed company • Own the brand positioning and ensure that the reputed company brand resonates through reputed company digital channels including reputed company.com, the app, retail media, etc. • Work with the CIO and team to optimize customer merchandizing on reputed company digital channels • Ensure that reputed company customer-facing reputed company of our communications (including reputed company.com) properly reflect and support the customer reputed company • Evaluate customer data to ensure reputed company targeting and then measure the results/effectiveness of reputed company marketing initiatives such as reputed company in brand awareness among reputed company markets or return on investment from specific campaigns • Collaborate with other business areas in improving communication and teamwork to drive efficiencies • Take a significant role in the development of crewmembers to support the engagement, reputed company, goal achievement, and development of the succession plan for reputed company • reputed company other duties as assigned Requirements • Bachelor's degree OR demonstrated capability to reputed company job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant work experience • Fifteen (15) years of relevant work experience in at least two of the following areas: marketing, advertising, loyalty, digital • Five (5) years of reputed company responsibilities for a B2C organization, including deep understanding of reputed company relevant technologies and key distribution partnerships (reputed company Flights, online aggregators, etc.) • Demonstrated reputed company in managing a digital-first multichannel go-to-market reputed company for a B2C product • Strong experience with customer relationship management (CRM) and personalization, building and implementing a personalization program • Ten (10) years of leadership experience managing reputed company of 30+ people • Strong planning and analytical skills • Available for overnight travel (25%+) • reputed company travel documents with the ability to travel in and out of the reputed company • Excellent organizational skills and the ability to manage multiple reputed company reputed company simultaneously • Strong verbal and written communications skills • Experience managing a large remote workforce of salaried and reputed company employees • Highly accessible to support the needs of our customers • Exceptional reputed company, interpersonal and relationship management skills • Ability to build and maintain reputed company relationships and Customer reputed company • Experience developing and maintaining budgets • Must pass a reputed company-employment drug test • Must be legally eligible to work in the country in which the position is located • Authorization to work in the US is required. This position is not eligible for reputed company sponsorship reputed company-to-haves • Advanced degree • Experience managing a combination of in-person, remote, and outsourced workgroups • Ability to work in a dynamic, fast-paced environment • Strong experience in product development and execution • Knowledge of the airline and travel industry • Experience working with a customer loyalty program, including management of partnership programs • Experience in the cobrand credit card partnership reputed company Benefits • Performance bonuses • Restricted stock reputed company • reputed company to reputed company benefits • 401(k) plan and company match • Crewmember stock purchase plan • Short-term and long-term disability coverage • Basic life insurance • reputed company available and reputed company reputed company leisure on reputed company Apply tot his job Apply To this Job