Experienced Manager of Analytics for Paid Media Optimization and Data-Driven Decision Making at blithequark
Introduction to blithequark and the Industry
blithequark is a pioneering force in the e-commerce and digital marketing landscape, committed to innovation and excellence. As a leader in its field, blithequark recognizes the importance of data-driven decision making in optimizing paid media spend and enhancing marketing efficiencies. The company is dedicated to fostering a culture of analytics and insights, where talented professionals can thrive and contribute to its mission of delivering exceptional customer experiences.
Job Overview
We are seeking an analytical, results-driven Manager of Analytics to join our team at blithequark. As a key member of our paid media investigation capability, you will be responsible for surfacing data-driven opportunities for the Chief Initiative group, focusing on the optimization of our paid media spend globally. Your expertise in analytics, business intelligence, and data science will enable you to make a significant impact on our marketing strategies and drive business growth.
Key Responsibilities
- Deliver reporting and insights in the area of paid media to inform business decisions and optimize marketing spend
- Design and lead the development of analytics, BI, and data science projects aimed at enhancing paid media and improving marketing efficiencies
- Collaborate with the paid media data science team and marketing groups to implement media mix models and drive business outcomes
- Conduct ad-hoc analysis through database querying, followed by rapid interpretation of results and the reporting and communication of recommendations that drive action
- Partner with marketing, finance, and product teams to address business challenges and track marketing and product performance using a data-driven approach
- Leverage Structured Query Language (SQL), MicroStrategy, Tableau, Excel, and other reporting tools to create and maintain scheduled and ad-hoc reports
- Analyze data to identify business issues and lead deep dives to perform root cause analysis
- Collaborate with stakeholders to leverage data (internal data from blithequark, as well as external data from market research and marketing agencies) and address complex business challenges by delivering meaningful insights
- Conceptualize and run analysis that generates insights on customer behavior and customer needs to help further develop and improve our offerings
Essential Qualifications
To be successful in this role, you will need:
- Experience in the field of Business Intelligence, Analytics, or Consulting in an e-commerce environment or related field
- Advanced SQL skills
- Advanced experience with at least one industry analysis and metrics visualization tool (e.g., Tableau/QuickSight/PowerBI)
- Mastery of Excel with a proven track record
- A degree in data science, business, economics, information technology, statistics, mathematics, or other related field
Preferred Qualifications
While not essential, the following qualifications are highly desirable:
- A passion for working in a team of highly engaged individuals
- A passion for numbers, data, and statistics, as well as for delivering high-quality analysis and insights
- A strong bias for action, highly organized, and ability to complete tasks and projects with minimal direction and tight deadlines
- Excellent communication (verbal and written), interpersonal skills, and the ability to communicate with both business leadership and technical teams effectively
- Experience with subscription, membership-based, or media content organizations
- Experience with and/or interest in learning more about cutting-edge data science approaches
- Programming languages: knowledge of Python
- Knowledge of other programming languages, such as Java or C#, or of statistical programming languages like R or SAS
- Knowledge of Adobe Analytics
Career Growth Opportunities and Learning Benefits
At blithequark, we are committed to the growth and development of our employees. As a Manager of Analytics, you will have access to a range of training and development opportunities, including:
- Professional development programs to enhance your skills and knowledge in analytics, data science, and business intelligence
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Regular feedback and coaching to support your career growth and advancement
- Access to industry-leading tools and technologies to stay up-to-date with the latest trends and innovations
Work Environment and Company Culture
blithequark is a dynamic and fast-paced work environment that values innovation, creativity, and collaboration. Our company culture is built on a foundation of:
- Respect and inclusivity: we value diversity and promote a culture of respect and inclusivity
- Collaboration and teamwork: we believe that collaboration and teamwork are essential to achieving our goals
- Innovation and experimentation: we encourage innovation and experimentation, and provide the freedom to try new things and learn from failures
- Continuous learning: we are committed to continuous learning and development, and provide opportunities for growth and advancement
Compensation, Perks, and Benefits
blithequark offers a competitive compensation package, including:
- A salary of $27 per hour
- Comprehensive benefits package, including health, dental, and vision insurance
- 401(k) matching program
- Paid time off and holidays
- Opportunities for professional development and growth
Conclusion
If you are a motivated and analytical professional looking for a challenging and rewarding role, we encourage you to apply for the Manager of Analytics position at blithequark. With its commitment to innovation, excellence, and employee growth, blithequark is the ideal place to build a successful and fulfilling career. Apply now to join our team and contribute to the success of our organization.
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