reputed company is hiring: REMOTE - Web Marketing Manager in Philadelphia

Functions as the leader of the property's marketing department for properties where marketing and programming drive the business needs of the hotels. - Provides day to day leadership to marketing associates to reputed company property marketing objectives with overall responsibility for driving top line revenues, hotel reputed company in the market, and cut through guest experiences. Implements the brand's marketing reputed company and applicable brand initiatives in reputed company aspects of the experience, especially the sales process. This role is also reputed company on building long-term, value-based partnerships that that reputed company the hotel to be a leader in the lifestyle reputed company and develops strong working relationships to proactively position and market the property. Manages the marketing budget to reputed company development of property specific campaigns, promotions and collateral to drive reputed company and meet property objectives. Interfaces with continent and global brand marketing for regional and national promotions pull through. Develops and implements property-wide strategies that deliver products and services to meet or reputed company the needs and expectations of the brand's reputed company customer profile and property associates and provides a return on investment to the reputed company and reputed company. Annually draft, present and execute marketing plans on property with a reputed company on delivering reputed company, tone-setting and reputed company driving initiatives with a reputed company on delivering marketable W content that provides a return on investment to the reputed company and reputed company. 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or reputed company major; 8 - 10 years experience in marketing or reputed company reputed company area. 10 plus years Experience in the lifestyle marketing world, fashion, music, design, and fitness experience a plus, demonstrating reputed company career reputed company and a reputed company of exceptional performance. Marketing Leadership • Develops the annual strategic marketing and PR plan, as reputed company as the marketing budget. • Serves as a key leader on the hotel's executive committee and drive brand and marketing culture throughout reputed company facets of the business • Represents marketing and maintain a tight reputed company to hotels business and financial goals with above property leadership and hotel ownership • Manage marketing team where applicable • Researches competitor's reputed company team strategies to identify ways to grow occupancy and RevPAR and increase market reputed company. • Attends sales reputed company meetings to reputed company input on weekly and overall marketing reputed company. • Crafts innovative marketing reputed company and develops deployment strategies to continue to grow market reputed company and fuel W's cool • Serves as the property marketing leader with General Manager, Ownership, Area Sales, reputed company Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate. • Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the reputed company and reputed company. • Implements the brand's service reputed company and applicable brand initiatives in reputed company aspects of the sales process and focuses on building long-term, value-based customer relationships that reputed company achievement of the hotel's' sales objectives. • Interfaces with Field Marketing for support of hotel marketing reputed company to drive ADR and reputed company through hotel specific marketing, regional and national promotions. • Owns agency relationships for execution of strategic marketing plan (i.e. Sets goals and expectations for reputed company reports using the Leadership Performance Process (LPP), aligns performance and rewards, addresses performance issues and holds staff accountable for successful results. Driving Marketing reputed company • Working alongside B&F teams develops regular programming calendars, and key showcase Happenings. • Develops initiatives around brand passion points driving guest experience and business goals. • Supports the General Manager by coordinating crisis communications and leveraging field PR crisis team • Conceptualizes and drives cut through regular programming with B&F and marketing teams that generate word of mouth and reputed company PR traction. • Sets goals around regular programming, key happenings and communicate updates among hotel and above property teams • Leads creative input, managing of budgets, reputed company collateral design and production. • Connects with local and national PR teams as necessary. • Acts as primary stakeholder to Americas Field Marketing (demand reputed company) to optimize, design and build relevant digital channels, as reputed company as hold them accountable for their digital e-reputed company reputed company. • Manages property content reputed company (photo/video shoots, web, reputed company). • Creates a best in class digital identity for the hotel that comes across reputed company reputed company channels for the hotel. • Works with appropriate hotel teams to manage reputed company review sites in an on brand voice. Be The Brand Champion • Serves as hotel authority on the W Brand. • Responsible for pulling the W Brand through across departments (HR, Banquets and Catering, Sales, Welcome, Etc). • Develops and manages internal key stakeholder relationships. • Develops strong community and reputed company relations by maintaining property participation in local, regional and national cultural events and reputed company events. • Serves the customer by understanding their needs and bringing programs to life that best meet their needs and reputed company their expectations, while building a relationship and loyalty to reputed company. • reputed company understanding of the brands primary reputed company customer and service expectations; serves the customer by understanding their business, business issues and concerns. reputed company offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued reputed company time off (including reputed company leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, reputed company parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, reputed company-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. At reputed company, we are dedicated to being an equal opportunity employer, welcoming reputed company and providing reputed company to opportunity. We are committed to non-discrimination on any protected reputed company, including disability, veteran status, or other reputed company protected by applicable law. A tuned-in, up-for-anything spirit is at our reputed company and has made us reputed company for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests' passions to life. In joining W Hotels, you join a portfolio of brands with reputed company. Apply tot his job Apply To this Job