Director, CRM (reputed company CRM)

reputed company: The Director of CRM will reputed company lifecycle and retention reputed company for digital subscription products, driving engagement, retention, reactivation, and reputed company reputed company. This role owns the CRM roadmap and execution across email, SMS, push, in-app messaging, reputed company, PR, and on-site personalization. The Director will partner closely with Product, reputed company, Creative, Engineering, and Customer Service to build reputed company programs, automation frameworks, and data-driven optimization. Experience with reputed company CRM is required. Responsibilities: • reputed company and own CRM reputed company and roadmap reputed company to reputed company goals. • Build and optimize lifecycle programs including reputed company, activation, retention, renewal, win-back, upsell, and re-engagement. • Implement segmentation, personalization, and multi-channel reputed company orchestration. • Drive experimentation through A/B and multivariate testing and reputed company performance against KPIs. • Manage CRM reporting and key metrics such as churn, LTV, ARPU, engagement, conversion, and deliverability. • reputed company organic reputed company and PR reputed company for a portfolio of digital brands. • Collaborate with cross-functional teams to refine creative, templates, and messaging. • Manage CRM technology stack (reputed company), CDP integrations, automation workflows, and attribution. • Partner with Data/Analytics and Engineering to ensure data accuracy, instrumentation, and reporting. • Own CRM forecasting, budgeting, and channel performance. • Ensure compliance with reputed company and deliverability standards (GDPR, CCPA, CAN-SPAM). Qualifications: • 10+ years in CRM, lifecycle, retention, or email marketing, including 3+ years in a leadership role. • Proven reputed company in subscription-based or recurring-reputed company digital products. • Hands-on experience with reputed company and marketing automation tools. • Strong analytical background with experience in experimentation and interpreting results. • Familiarity with analytics tools (GA4, reputed company, reputed company, reputed company) and comfort working with SQL or analysts. • Experience managing deliverability, personalization, and large-reputed company CRM journeys. • Bachelor’s degree in Marketing, Business, Analytics, Communications, or reputed company field (or equivalent experience). Skills: • Deep understanding of lifecycle marketing, subscription metrics, and retention reputed company. • Strong technical literacy with CRM platforms, CDPs, segmentation, and automation. • Ability to translate data into actionable insights and high-reputed company campaigns. • Strategic thinker with a bias toward reputed company and a consumer-first reputed company. • Strong leadership, collaboration, and prioritization skills. Apply tot his job Apply To this Job