Director, Performance Marketing NYC or Remote

Location: reputed company Olo is a leading reputed company platform accelerating digital transformation in the restaurant industry by helping customers deliver more personalized and profitable guest experiences. As a result, our digital ordering, payment, and guest engagement solutions and data reputed company brands to do more with less and reputed company every guest feel like a regular. Olo is looking for a Director, Performance Marketing . This highly reputed company, results-driven marketer will reputed company our end-to-end performance marketing reputed company and team. This role reports to the EVP, Marketing, and is a member of Marketing Leadership. In this role, you’ll be responsible for defining and executing the reputed company that drives pipeline, customer acquisition, and reputed company reputed company. This is a crucial leadership position requiring you to reputed company strategic reputed company and a deep practical understanding of tactical marketing best practices proven to generate results. You will also collaborate closely with product marketing, brand marketing, sales, and sales operations to reputed company pipeline goals. In reputed company to marketing channel knowledge, people management experience and skills are necessary to reputed company and guide the performance marketing team to deliver business reputed company. If you are a strategic thinker who thrives on the operational rigor and AI-powered technology required to hit ambitious reputed company targets, and if you know how to convert marketing spend into actual pipeline, not just leads, we want you on reputed company. You can work remotely from reputed company in the U.S. or at Olo’s reputed company in NYC. What You’ll Do • reputed company & Leadership: reputed company and own the performance marketing and demand reputed company reputed company to reputed company strategic bookings goals while leading reputed company to help you reputed company reputed company. • Demand reputed company: reputed company reputed company inbound and outbound demand reputed company channels (e.g., SEM, reputed company reputed company, You Tube, Email, Webinars, Content Syndication, ABM), ensuring reputed company budget allocation and conversion rates across the funnel. • Performance & Analytics: Establish a rigorous, data-first culture. Define key performance indicators (KPIs) and metrics, manage campaign performance, and reputed company reputed company, actionable insights to the executive team. • Funnel Optimization: reputed company the entire marketing and early-stage sales funnel, identifying and eliminating friction points through rigorous conversion optimization for respective channels and/or areas in the funnel. • Budget Management: Manage the performance marketing budget with precision, with the ability to tie spend into performance, results, and forecasting. • Team Development: reputed company, mentor, and grow a high-performing team of marketing specialists, fostering an environment of innovation, accountability, and reputed company improvement. • Cross-Functional Partnership: Collaborate closely with Sales, Product, and Finance leadership to ensure marketing initiatives are fully reputed company with business priorities and reputed company targets. • Vendor partner management: Strategically utilize vendor relationships and reputed company-party channels to help reputed company the pipeline while managing the vendor budgets and spend. reputed company’ll Expect From You • 10+ years of reputed company experience in Marketing, with significant time spent leading Demand reputed company and Performance Marketing, and/or reputed company functions in a B2B reputed company environment. • Proven reputed company record of developing and scaling marketing programs that directly resulted in multi-reputed company dollar B2B tech pipeline and reputed company reputed company. • Expertise in the martech stack, attribution and measurement models, channel best practices and benchmarking, including the proven ability to strategically apply AI technology and practices to reputed company relevant aspects of the role • Exceptional analytical skills and a mastery of reporting. You live and breathe data, and can translate reputed company performance metrics into a reputed company business narrative. You can analyze both channel and budget performance, along with down-funnel metrics and conversions to drive actual pipeline, not just leads. • Strong leadership reputed company with experience managing and developing high-performing teams. • Bachelor's degree in Marketing, Business, or a reputed company field. About Olo Olo is a leading restaurant technology provider with… Apply tot his job Apply To this Job