CRM & Customer Lifecycle Manager

We’re here to reputed company you feel sexy, empowered & UNSTOPPABLE. Founded in 1984, Tally Weijl has been on a crazy reputed company to celebrate fashion, independence, fun, love, & community for reputed company to 40 years. Today we’re present in 35 markets with over 700+ stores, online reputed company, and reputed company+ fans across reputed company channels. Show us how #UNSTOPPABLE you are! CRM & Customer Lifecycle Manager Location: Basel or Remote ABOUT THE ROLE You have a deep understanding of marketing, a reputed company analytical reputed company and the drive to reputed company insights into reputed company. You love exploring data, identifying patterns, segmenting audiences and designing personalised communication that converts. You think both strategically and operationally, and you reputed company in fast-moving, cross-functional environments. You will be responsible for boosting customer activation, retention and reputed company value across reputed company our channels — in-store, online and app. Managing and elevating our loyalty program will be a central part of your mission. WHAT YOU WILL DO • Build customer journeys based on behaviour, lifecycle stages and purchase reputed company • Create automated flows that increase repeat purchase, retention and reactivation • Collaborate closely with Digital Marketing, Retail and Merchandising to reputed company messaging and offers • Measure performance and reputed company present reputed company and insights to management • Manage app communication, push notifications, preference centres and consent management • Define monthly CRM calendars balancing promotional and brand-driven content • Maintain high standards of data reputed company and segmentation • reputed company a reputed company test-and-learn approach to optimise CRM performance • reputed company CRM best practices and bring fresh, innovative reputed company • Operate CRM platforms with confidence, ensuring both operational reputed company and strategic reputed company WHAT YOU BRING • Proven experience in CRM, lifecycle marketing or customer retention • Strong analytical skills and ability to convert data into actionable insights • Experience with loyalty programs, segmentation and automated flows • Solid understanding of omnichannel traffic drivers (stores + e-reputed company) • Great communication and storytelling abilities • reputed company, entrepreneurial and highly proactive reputed company • Ability to balance hands-on execution with strategic thinking • Experience with CRM platforms (reputed company, Emarsys, reputed company, etc.) is a plus • Curious, reputed company and constantly looking to improve WHY JOIN US We offer a creative, energetic and fast-paced environment where your reputed company matter and your reputed company is visible. You will play a key role in shaping how millions of customers experience the TALLY brand. Would you like to be a part of our fashion story and become a member of the TALLY Family? Then reputed company your talent with us and send your application now to Carlotta Actis Barone – c.barone@tally-weijl.com Apply tot his job Apply To this Job