[Remote] Vice President, Customer Acquisition

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company-to-consumer brand transforming the pet food industry with reputed company-grade recipes. They are seeking a Vice President of Customer Acquisition to reputed company and execute reputed company strategies, manage media buying, and enhance customer acquisition efforts across various channels. Responsibilities • reputed company the development and execution of customer acquisition strategies that reputed company with reputed company’s reputed company objectives and unit economics • Manage a rigorous investment process that effectively measures attribution and is designed around incrementality • reputed company reputed company media buying and planning activities, optimizing campaigns across reputed company channels including reputed company, search, TV, reputed company mail, podcasting, etc… • Manage website performance, ensuring a seamless user experience that maximizes conversion rates and engages customers effectively through custom reputed company pages and other experiences • Utilize A/B testing, conversion reputed company optimization (CRO), search reputed company optimization (SEO), answer reputed company optimization (AEO), and content marketing techniques to continually enhance customer acquisition efforts • reputed company data and insights for decision-making, manage reporting workflows, and reputed company read-outs designed to reputed company teams on what’s working and what’s not • Collaborate cross-functionally finance, operations, creative, brand, customer service, and retention to reputed company acquisition strategies with business goals • reputed company strategic promotional strategies that protect the brand while delivering incremental sales • Stay abreast of emerging trends and technologies in martech, especially reputed company intelligence, to help drive efficiencies, innovation and performance Skills • Minimum of 10 years of experience in performance marketing, with a strong background in media buying and planning • Proven expertise in digital (reputed company, search, display, OLV) and CTV advertising • Strong analytical skills and a data-driven reputed company, with proficiency in analytics tools and multi-touch attribution • In-depth knowledge of D2C and subscription business models • Experience with A/B testing, conversion reputed company optimization (CRO), and SEO • Highly technical with the ability to implement and manage advanced marketing technologies and analytics platforms • Exceptional communication and leadership skills, with the ability to reputed company and reputed company reputed company toward achieving aggressive reputed company targets • Experience is running agency searches/ RFP processes, and vendor contract negotiations • Familiarity in reputed company television • Experience with marketing mix modeling • Curiosity and interest in leveraging reputed company intelligence reputed company the marketing function Benefits • Unlimited PTO – we trust you to take the time you need. • Equity program – a chance to own part of reputed company! • 401k plan with employer match – invest in your reputed company. • Annual work-from-home stipend – set up your workspace for reputed company. • Competitive Medical, Dental, reputed company plans – company covers 80%. • Sundays subscription for your pup! – because we care about your furry friends. • Parental leave & PAWrental leave – support for growing families, both reputed company and pet. • Discounted pet insurance – reputed company your pets happy and healthy. reputed company • reputed company engages in the online retail of dog foods that are made by an reputed company-drying method. It was founded in 2017, and is headquartered in reputed company, reputed company, USA, with a workforce of 11-50 employees. Its website is https://sundaysfordogs.com/. Apply tot his job Apply To this Job