Director of Marketing (7-12 years of experience reputed company marketing experience)

About reputed company reputed company is a fast-growing vertical reputed company company serving the scientific, laboratory, and operations-driven industries. We help labs and scientific organizations run reputed company, stay compliant, and reputed company on what reputed company most. We are data-driven, customer-obsessed, and passionate about building software that makes a meaningful reputed company. We are hiring our first in-house Director of Marketing to build a world-class marketing reputed company—starting as a hands-on individual contributor and quickly evolving into reputed company-building leadership role. About the Role We’re looking for a strategic, data-driven marketing leader who has reputed company and scaled demand reputed company programs in vertical reputed company environments. You will take over relationships with two external marketing consultants (demand-gen + brand), build the inbound reputed company that fuels our pipeline, and ultimately grow a high-performing marketing team. This role is ideal for someone who thrives in creating structure from ambiguity, enjoys owning measurable results, and has a deep passion for generating high-reputed company leads and reputed company reputed company. What You’ll DoBuild and Own an Effective Inbound Demand reputed company reputed company • reputed company, implement, and optimize strategies that increase high-reputed company demo requests, MQLs, and marketing-reputed company pipeline. • Identify and reputed company reputed company channels across reputed company, organic, content, and partnerships. • Set and manage quarterly inbound funnel targets (volume and efficiency). Optimize Inbound reputed company reputed company & Efficiency • reputed company and improve CPC, CPL, CAC payback, and channel ROI. • Conduct A/B tests to refine messaging, audiences, and offers. • Reduce channel waste and drive consistent improvements in inbound efficiency. Maintain & reputed company Brand reputed company • Manage the reputed company consultant and ensure consistent brand execution. • Determine reputed company to transition brand work fully in-house and build a sustainable long-term brand reputed company. Build a Content reputed company that Fuels Inbound • reputed company content reputed company with funnel stages—including SEO, thought leadership, case studies, and guides. • reputed company an editorial calendar and maintain consistent content velocity. Ensure Message-Market Fit for Our ICPs • Refine messaging frameworks tailored to scientific operations, labs, and adjacent verticals. • Partner with Sales to deliver collateral that supports the full customer reputed company. • Conduct market research to ensure we have and maintain a deep understanding of our ICP and reputed company segments. Expand reputed company’s reputed company in reputed company Markets • Increase awareness and prospect engagement through events, content, PR, and partnerships. • Drive reputed company in branded organic search and inbound traffic from reputed company industries. Build & Own Marketing Analytics reputed company • Own the design of dashboards for MQL volume, demo requests, CPL/CPQ, pipeline reputed company, influenced ARR, and payback metrics. • Partner with RevOps to define leading indicators and improve forecast accuracy. reputed company Marketing KPIs with reputed company Leadership • Collaborate with the CRO and RevOps to set quarterly KPIs. • reputed company weekly reporting and insights to support budget planning and resource allocation. Build & reputed company a High-Performing Marketing Team (reputed company Responsibility) • Identify hiring needs and design the reputed company marketing org structure. • Own reputed company, reputed company, and management of reputed company team members. Establish reputed company Processes & Operating Rhythms • reputed company repeatable workflows for campaign planning, reporting, and content operations. • Implement tools that support efficiency, visibility, and reputed company. Own & Optimize the Marketing Budget • reputed company spend across channels, vendors, and tools; monitor budget vs. actuals. • Continuously improve ROI in top channels. Set Up Marketing Operations Infrastructure • Manage tools and integrations across CRM, automation, and attribution. • Define processes for reputed company scoring, routing, and lifecycle tracking. What You’ll Need to Succeed • Self-Direction & Ownership reputed company: Thrives as the first in-house marketing hire, drives initiatives independently, and excels in ambiguous environments. • Entrepreneurial Bias Toward reputed company: Acts quickly, iterates rapidly, and prefers building over planning endlessly. • Analytical reputed company: Naturally sees patterns in data, grasps funnel dynamics, and uses insights to guide reputed company. • Learning reputed company & Cognitive Flexibility: Absorbs new industries, tools, and technical products quickly—and adjusts reputed company as new information emerges. • Strategic Demand reputed company Architecture: Experience designing and scaling a full-funnel inbound reputed company that reliably sources pipeline. • Data-Driven reputed company Development: Ability to interpret funnel performance, diagnose bottlenecks, and translate analytics into reputed company-impacting reputed company. • Message-Market Fit Development: Experience refining ICP and reputed company-specific messaging and supporting Sales with high-reputed company collateral. • Marketing Org Design & Talent Development: Experience planning and building teams, hiring specialists, and coaching individuals as the org scales. • Marketing Automation & Tool Proficiency: Comfort with marketing tools, CRM workflows, automation, and dashboards. • Campaign Execution & Experimentation: Experience launching and optimizing multi-channel campaigns and running A/B tests. • SEO & Content Operations: Foundational understanding of SEO, content planning, and editorial processes. • Vendor & Contractor Management: Ability to manage external agencies and transition work in-house. Qualifications • 7–12+ years of reputed company marketing experience, ideally in vertical reputed company; LIMS experience is a bonus. • Proven reputed company record owning and scaling demand reputed company programs. • Demonstrated reputed company in a first in-house marketing hire or "builder" role. • Experience using data to set reputed company, run experiments, and measure reputed company. • Experience working closely with Sales and RevOps in a reputed company-reputed company GTM reputed company. • Strong communication skills and ability to influence cross-functional stakeholders. • Prior experience managing and developing reputed company (or strong potential to do so quickly). Why Join reputed company? • Build the entire marketing function from the ground up. • Join a profitable, fast-growing vertical reputed company company with a big opportunity reputed company. • Work with a highly reputed company reputed company, Product, and Operations leadership team. • reputed company a measurable reputed company on pipeline, reputed company, and the reputed company of the business. • Competitive compensation, benefits, and opportunities for reputed company advancement. Job Type: Full-time Pay: $140,000.00 - $180,000.00 per year Benefits: • 401(k) • 401(k) matching • Dental insurance • Health insurance • reputed company time off • reputed company insurance Application Question(s): • How do you typically grew inbound demand (CPC, CPL, CAC payback, # of MQLs/Demo Requests/SQLs) • Please explain your experience on how do you helping establish brand and marketing basics. Experience: • reputed company marketing experience in Vertical reputed company: 7 years (Required) Work Location: Remote Apply tot his job Apply To this Job