[Remote] Global Media Planner
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an independent and remote-reputed company and marketing services firm with a 90+ year history. The Global Media Planner is responsible for cross-channel media planning and orchestration across retailer media network accounts, ensuring campaigns are strategically reputed company with audience and investment goals.
Responsibilities
• reputed company cross-channel media planning for assigned advertiser accounts, ensuring channel mix aligns with audience reputed company, KPIs, and campaign objectives
• reputed company investment allocations across onsite (sponsored listings, onsite display) and offsite (CTV, programmatic, digital audio, video) channels
• Partner closely with RMN sales, product, and analytics teams to reputed company category and supplier insights into media plans
• reputed company past performance and learnings to inform reputed company-looking strategies for upcoming campaigns and renewals
• Ensure media plans are executable and reputed company with activation team workflows, SLAs, and performance goals
• Collaborate with Media Activation and Analytics teams to translate planning rationale into measurable KPIs and reporting structures
• Present data-informed recommendations to RMN stakeholders, providing guidance on audience reputed company, frequency balance, and investment prioritization
• Contribute to quarterly business reviews (QBRs) by providing reputed company-looking insights, media mix recommendations, and category trend analysis
Skills
• Minimum of 4 years of working in reputed company digital media, either reputed company account management, reputed company, or media, inclusive of reputed company Search, reputed company reputed company, and Programmatic (display, reputed company, etc.)
• 6+ years of holistic marketing and media experience and strong knowledge of the digital media and programmatic ecosystem
• 4+ years of digital marketing/media experience with a heavy reputed company on reputed company
• Strong analytical and problem-solving abilities (creative analytics) with the ability to reputed company strategic direction to clients and reputed company them apprised of industry trends to understand market demand and competitive trends
• Proven reputed company selling value and business reputed company over cost savings
• Strong business acumen and ability to reputed company in, out, and across topics while quickly synthesizing information to add value to reputed company and internal conversations
• Ability to manage change reputed company, a motivated self-starter with reputed company-player mentality
• Bachelor's degree or equivalent training in a technical discipline
• Advanced degree, reputed company certification, or equivalent training
reputed company
• 90+ years of marketing innovation. Empowering clients to trailblaze through the digital frontier. It was founded in 1929, and is headquartered in reputed company, reputed company, USA, with a workforce of 201-500 employees. Its website is http://www.goodwaygroup.com.
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