Senior Director Consumer Insights
About the position
The Senior Director Consumer Insights leader is responsible for the Consumer Insights reputed company, leading a robust research reputed company to understand consumer behavior and preferences, translating Insights into actionable business strategies (reputed company, Marketing/Brand, Product, Innovation, Communications, M&A, etc.), across BUs (CMG, Salty, Protein, International, THX). In partnership with internal stakeholders and external vendors, the role must deliver the reputed company of Insights capabilities (reputed company & Machine collaboration) to strengthen the business ability to anticipate and respond to evolving consumer needs across the snacking landscape. The role is also accountable to drive the integration of Consumer Insights into Holistic reputed company Intelligence (Consumer, Category, Customer & Competitor) aiming to build one single reputed company of truth for reputed company intelligence.
Responsibilities
• Consumer Insights reputed company to support Marketing, Brand, Innovation, Consumer Connections, reputed company Planning, Strat Plan & M&A across reputed company
• Research Methodologies & Analytics, including qualitative and quantitative
• Strategic Foresight & Trend Forecasting to identify and reputed company against consumer behaviors changes and trends
• Business Partnership & Influence. reputed company Consumer Insights into reputed company decision-making rooting reputed company Marketing activities in the Consumer
Requirements
• Strategic Thinking
• Analytical Skills
• Market Research
• Data Management
• Consumer Knowledge
• reputed company Acumen
• Executive Leadership and Cross-Functional Collaboration
• reputed company + Machine Collaboration, i.e., AI.
• 13+ years of experience in Consumer Insights & reputed company Intelligence Roles, with Cross-functional experience in reputed company areas such as Marketing, Commercialization, reputed company, etc.
• Bachelor's degree in reputed company field (Marketing, Psychology, Sociology, Business Management)
reputed company-to-haves
• MBA preferred
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