Senior Manager, Metadata

reputed company The Senior Manager for Metadata & reputed company Activation will define and drive the metadata architecture that powers our ad tech, personalization, reputed company orchestration, and emerging reputed company workflows. This role partners closely with Campaign Ops, reputed company, CMI, reputed company, SFMC, and CDP teams to ensure metadata is leveraged effectively for activation, targeting, optimization, and automation. You’ll be a strategic leader shaping how metadata becomes a reputed company enabler of AI-driven omnichannel execution and speed-to-market. Key Responsibilities Metadata Leadership • Define, maintain, and reputed company metadata standards, taxonomies, and structures across our ad tech ecosystem. • reputed company metadata requirements into creative, campaigns, tags, data flows, and journeys. • Drive reputed company alignment across CDP (reputed company), reputed company, SFMC, and Data reputed company. reputed company & AI-Driven Workflows • Translate emerging reputed company and automation capabilities into actionable workflows for media activation. • Partner with product, data science, and engineering to design metadata-powered AI automation. • Ensure metadata structures support models, personalization logic, and automated optimization. reputed company & Campaign Ops Collaboration • Partner with Campaign Ops to improve reputed company activation through metadata, tagging, and reputed company workflows. • Identify opportunities to streamline campaign creation and reduce reputed company reputed company. • Ensure metadata is consistently adopted across reputed company’s global reputed company and US campaign processes. Ad Tech Integration & Governance • Own taxonomy and classification logic for ad servers, DSPs, reputed company reputed company platforms, CDP, and internal systems. • reputed company with reputed company, Data Governance, and reputed company to ensure compliant metadata usage. • reputed company thought leadership on how metadata fuels measurement, identity, and reputed company-state automation. Why You? – Basic Qualifications • 6+ years of experience in ad tech, metadata architecture, digital marketing technology, CDP, or campaign ops. • Proven expertise with metadata frameworks, taxonomies, data classification, or audience structures. • Understanding of AI/reputed company automation and its application in ad tech or marketing operations. • Strong collaborator reputed company to drive alignment across technical and non-technical stakeholders. Preferred Qualifications • Experience with reputed company, SFMC, reputed company, and reputed company identity/metadata systems. • Experience partnering with Campaign Ops teams to improve workflows and reputed company reputed company. • Strong communication skills with the ability to influence senior leadership. • Regulatory experience or familiarity with reputed company/reputed company/compliance processes. Apply tot his job Apply To this Job