Social Media Content Specialist

About AllTrails

AllTrails is the world’s most popular and trusted platform for outdoor exploration. We connect people to the outdoors, help them discover new places, and elevate their experiences on the trail. With the most comprehensive collection of trails in the world, AllTrails supports inclusive access to nature for a global community of millions of trailgoers. Every day, we solve incredibly hard problems to get more people outside, for their wellbeing and the collective care of the natural world. Join us!

This is a U.S.-based remote position. San Francisco Bay Area employees are highly encouraged to come into the office one day a week.

Social Media Content Specialist

The Social Media Content Specialist is a creative self starter on the Social Team, reporting to the Head of Social. This role focuses on conceiving, creating, editing, and publishing high-quality, platform-native content that brings the AllTrails brand to life - and inspires people to share it with others - across social channels.

• Concepting, creating, and editing platform-native social content, with a primary focus on Instagram and TikTok
• Developing and executing the social content calendar, ensuring timely, on-brand, and culturally relevant publishing
• Spotting, adapting, and experimenting with trends, formats, and cultural moments in ways that feel natural to AllTrails
• Writing clear, engaging captions and short-form copy that sounds human, inviting, and unmistakably on-brand
• Collaborating closely with designers, marketers, and cross-functional partners to bring campaigns, launches, and key moments to life
• Incorporating UGC and community insights into content in partnership with the Community Manager
• Tracking content performance to understand what resonates, and using those insights to continually evolve our social approach

• Conversation-worthy content that sparks engagement and inspires people to join in
• Strong, competitive engagement rates across formats and platforms
• Fast, responsive execution that keeps AllTrails relevant and timely

• 1–3 years of experience creating content for social media platforms
• Chronically online in the best way — you know what’s trending, what’s tired, and what’s worth jumping into
• Overflowing with ideas for telling AllTrails-relevant stories through social
• Strong understanding of short-form video and platform-native storytelling
• Detail-oriented, organized, and comfortable moving quickly in a fast-paced environment
• Collaborative, curious, and eager to learn and grow
• Passionate about social media, digital culture, and the outdoors
• You enjoy experimenting, learning from what works (and what doesn’t), and doing it all with a sense of humor

• Competitive and equitable compensation, including ownership through equity and performance-based bonuses.
• Comprehensive health, dental, and vision coverage to support your physical and mental well-being.
• Unlimited PTO and flexible parental leave policies that prioritize your life outside of work.
• Remote work stipend to help you design a comfortable and productive home office.
• Annual continuing education budget to invest in your long-term professional growth and skills.
• Exclusive discounts on our subscriptions and merchandise for you and your friends & family.
• An authentic investment in you as a human being and a professional—we value your identity as much as your output.
• Trail Days: One dedicated day per month to get outside, use our services, and provide feedback to help us build a better product together.

Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.

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