Market Research Analyst

Market Research Analyst – Apparel Location: Remote Salary: $60,000 - $90,000 About Us: Nightsea Inc is part of Sailvan Times, a publicly traded e-commerce company. We provide multiple product lines and services, serving a global audience through major platforms and direct-to-consumer websites. Focused on innovation and growth, our mission is to deliver exceptional products and seamless shopping experiences to customers worldwide. Position Summary: We are seeking a data-driven and fashion-savvy Market Research Analyst to support strategic planning, product development, and growth initiatives within the apparel industry. This role is ideal for someone who combines strong analytical skills with a passion for consumer trends and retail dynamics. You will gather, analyze, and translate market intelligence into clear insights that guide product, marketing, and merchandising decisions. Key Responsibilities • Conduct in-depth research on consumer demand, fabric preferences, style trends, and pricing expectations within large-scale apparel retail environments • Collaborate with the product development team to create new categories or collections that align with market insights • Support branding and marketing departments with research related to brand positioning, consumer feedback, influencer partnerships, and digital content trends • Analyze internal sales data and market intelligence to generate actionable insights • Monitor seasonal fashion cycles, competitor strategies, and global apparel trends • Design and execute surveys, questionnaires, and user interviews to support deeper understanding of customer needs • Compile insights and present findings in clear reports, charts, and visual summaries for key stakeholders • Maintain and regularly update internal databases of trend, pricing, and consumer data Basic Qualifications • Bachelor’s degree in a relevant field (e.g., marketing, fashion merchandising, business, economics, or data analytics) • 2–5 years of experience in apparel market research, retail analytics, product strategy, or a related field • Strong skills in data interpretation, market analysis, and consumer insight development • Excellent communication and presentation skills • Strong organizational and multitasking abilities; ability to thrive in a fast-paced environment • Interest in fashion, apparel retail, and consumer behavior Preferred Qualifications • Experience working with fashion retailers, department stores, or trend forecasting firms • Familiarity with data and research platforms (e.g., Google Trends, NPD, Mintel, Similarweb) • Basic understanding of fabrics, apparel construction, and fashion buying cycles • Proficiency in Excel, PowerPoint, Tableau, or other analytics tools • Exposure to influencer analysis, consumer segmentation, or brand monitoring • Self-starter with curiosity, initiative, and the ability to contribute beyond assigned tasks • Fluency in Chinese communication is preferred, but not required. Benefits: • Medical, Dental, and Vision Insurance • Paid time off (PTO), Paid Holidays, and Paid Sick Leave • 401(k) and employer matching • Health Saving Account (HSA) Apply tot his job Apply To this Job