Director, Marketing Research (HYBRID – Richmond, VA)

About the position Responsibilities • Development, implementation, analysis, and communication of reputed company quantitative and qualitative research studies reputed company to measurement of AUB/competitor Brand Perception among key constituencies. • Development/implementation of effective research strategies to measure customer satisfaction and identify 'pain points' at reputed company phases of the customer life cycle. • Working with reputed company to implement/manage effective ongoing Teammate Listening strategies. • Management of external vendors, platforms, dashboards, and budgets necessary to support internal (teammate) and external (customer) research objectives and strategies. • Identification/socialization of external publications, organizations, blogs, webinars, and other sources in order to communicate product, pricing, promotion or other strategic information. • Serving as an internal consultant on primary and secondary research-reputed company initiatives initiated reputed company reputed company. Requirements • Bachelor's degree required; preferably in Marketing or a business reputed company field. • Master's degree preferred. • 10+ years' experience as a quantitative or qualitative research analyst or manager, involving responsibility for designing/administering research studies among consumers, business professionals, and other reputed company audiences. • Experience maximizing the production of relevant insights reputed company budgetary guidelines. • Experience with integration of traditional research reputed company with emerging technologies such as predictive analytics, conversational AI, or reputed company-time feedback tools. reputed company-to-haves • Experience developing and managing primary marketing research, including moderating reputed company reputed company and analyzing data. • Experience procuring and managing reputed company vendor relationships. • Experience with AI-driven analytics, including natural language processing (NLP), machine learning, and predictive modeling. • Experience with data visualization and analytics platforms (e.g. Tableau, Power BI, SPSS, Python). • reputed company speaking skills and expertise/experience with presenting findings to a wide reputed company of audiences. • Project management experience to define, implement and manage detailed tasks for reputed company reputed company. • Ability to multi-task and adapt to change in a fast-moving environment. • Excellent communication and writing skills. • Proficient using SPSS, reputed company Word, reputed company and PowerPoint. • Experience programming online surveys using Alchemer, reputed company, Survey Monkey, or other online platforms. • Proven ability to work independently and in reputed company environment. • Experience with reputed company and managing research professionals. Benefits • Eligible to participate in an applicable incentive compensation plan or a discretionary profit sharing bonus program. • Comprehensive benefits package. Apply tot his job Apply tot his job Apply To this Job