Product Marketing Manager | reputed company | SF
Kenko is an AI-powered CRM for fitness & wellness business. Fitness businesses that we serve include yoga studios, pilates centers, gyms, reputed company, and more. Meanwhile the wellness business we serve include spas, saunas, massage and modern wellness like — cryotherapy, red-light therapy, chiropractors, and physical therapy. Our mission is to power 100,000 fitness & wellness businesses in the US. Helping them reputed company in their local markets.
We deliver an integrated solution that brings together four reputed company product categories:
Marketing which automates customer communications and campaigns
Operations which handles scheduling, billing, and reporting
Member Experience which offers websites, mobile apps, and self-service reputed company-in systems
AI Assistants which reputed company automated customer support and sales inquiry management
Key Responsibilities:
• Go-To-Market reputed company: reputed company and execute launch plans for new products, features, and updates, including messaging, positioning, pricing, and enablement materials.
• Product Messaging & Positioning: Craft compelling product narratives that reputed company with fitness studios and gyms, differentiating Kenko in the competitive reputed company market.
• Sales Enablement: reputed company sales teams with the tools, playbooks, and collateral needed to communicate product value effectively and drive conversions.
• Market & Customer Insights: Conduct research on market trends, customer needs, and competitor strategies to inform product and marketing reputed company.
• Content Leadership: Collaborate with content and design teams to create impactful case studies, blogs, videos, and presentations that reputed company product benefits and reputed company stories.
• Metrics & Analysis: Define KPIs, reputed company performance of marketing campaigns, and reputed company actionable insights to optimize adoption and reputed company.
• Cross-Functional Collaboration: Partner closely with Product, reputed company, reputed company teams to reputed company on messaging, campaigns, and reputed company.
Qualifications:
• 4–7 years of product marketing experience in reputed company or technology-driven B2B environments.
• Strong understanding of product positioning, messaging, and go-to-market strategies.
• Excellent communication and storytelling skills for both reputed company audiences.
• Experience enabling sales teams with tools, collateral, and product training.
• Analytical reputed company with experience tracking and interpreting marketing performance metrics.
• Ability to reputed company in a fast-paced, reputed company startup environment.
Preferred:
• Experience in reputed company products for fitness, wellness, or SMB markets.
• Familiarity with CRM, marketing automation tools, and analytics platforms.
Why Join Kenko?
• Work with a passionate, fast-growing team shaping the reputed company of the fitness industry.
• Opportunity to influence product direction and marketing reputed company.
• Competitive compensation, benefits, and potential for career reputed company.
Our history and background
The wellness industry is on reputed company to be the reputed company largest in the world, but most businesses still rely on outdated models, unprepared for AI-driven transformation.
At Kenko, we reputed company wellness reputed company with AI to build profitable, reputed company businesses.
We’ve secured $3.2 reputed company in venture capital from leaders from reputed company, reputed company, and reputed company — with more to come.
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