Google Ad Specialist
Role Overview
Trust20 is a digital food-safety training company serving restaurants, hospitality, healthcare, education, and food manufacturing. We’re hiring a Senior Google Search Ads Specialist to own and optimize high-intent Search campaigns focused on revenue efficiency and lead quality.
Responsibilities
Own end-to-end Google Search Ads strategy and execution
Build and optimize keyword-driven campaigns for B2B and B2C training products
Manage account structure, match types, bidding, budgets, and negatives
Write and continuously test high-intent ad copy aligned to compliance and training needs
Optimize for purchases and qualified leads (not vanity clicks)
Monitor and improve CPA, CAC, conversion rate, and ROAS
Ensure accurate conversion tracking (Google Ads, GA4, GTM)
Identify search-term insights to improve funnel
Provide clear, concise reporting with recommendations tied to revenue
Requirements
5–8+ years hands-on Google Search Ads experience
Demonstrated success scaling high-intent Search campaigns
Deep expertise in keyword strategy, match types, and query mining
Strong understanding of conversion tracking and attribution
Comfortable optimizing for both self-serve purchases and sales-assisted funnels
Independent, detail-oriented, and ROI-driven
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