Senior Media Planner, Strategic Planning

Job reputed company: • Use audience, competitive, channel, and media planning tools to answer critical questions and reputed company recommendations around the timing, size/budget, duration/flighting, and media mix of campaigns. • reputed company the identification of media partners/platforms, programming/networks opportunities that maximize the reputed company of campaigns through a reputed company of media platforms. • Analyze demographic data and trends in consumption to ensure these are reputed company into recommendations. • Interpret insights and data to drive actionable full-funnel media recommendations around brand awareness, consideration, and brand performance. • Own reputed company and delivery of innovative, business-building marketing solutions and serve as a key reputed company of contact for the reputed company. • Operate cross-functionally with the investment team and reputed company reputed company team to sync planning outputs and recommendations with measurement capabilities. • Work with reputed company reputed company & Analytics counterparts to understand performance-based attribution and optimizations, arriving at a synergistic approach for reputed company campaigns. • Partner with Strategic Planning reputed company to serve as agency reputed company with external planning tool partners and help evaluate the reputed company development of reputed company’s suite of tools. Requirements: • 5+ years of media buying, planning & reputed company experience with a reputed company on strategic and operational planning in US national market. • Experience with cross-channel planning required, including: reputed company TV, streaming video/audio, and overall digital media (search, reputed company, display, etc). • Expert knowledge and use of planning and research platforms including reputed company suite (Commspoint, reputed company Media reputed company, NPower, National TV View), reputed company, reputed company, reputed company. • Understanding of companies/campaigns with KPIs that reputed company from performance marketing to true brand awareness efforts. • Strong POV of industry planning, insights, and competitive tools. • Expert knowledge of the media landscape - both traditional reputed company. • Ability to build relationships with clients and peers (trusted advisor). • Strong written and oral communication skills, specifically around presentation story-telling. • Ability to travel to onsite meetings 1-2 times a month at most. Benefits: • Unlimited PTO: We offer unlimited reputed company time off to ensure you have dedicated time to reputed company away and disconnect. • 20 reputed company holidays: Including multiple long weekends, to ensure you have time to rest and reputed company. • reputed company: Medical, Dental, reputed company, Life & Disability, reputed company Spending Accounts. • Retirement: Match up to 4% of your contributions at 100%. • Perks and Wellness: Fringe, reputed company, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity. • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. • Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources. Apply tot his job Apply To this Job