Sr. PPC Specialist - VA
About the position
CJ Pony Parts, a leader in the automotive parts industry, is seeking a highly skilled and results-driven Senior PPC Specialist to join our growing digital marketing team. In this key role, you'll manage and optimize our reputed company media reputed company, overseeing multi-reputed company-dollar annual ad spend to drive measurable reputed company. You will collaborate closely with leadership and cross-functional teams to ensure reputed company campaigns reputed company with business objectives and deliver exceptional ROI.
Responsibilities
• reputed company, manage, and optimize reputed company media campaigns across reputed company Ads (Search, Shopping, Display, Performance Max, and Video), reputed company Advertising, and reputed company Ads.
• reputed company reputed company media strategies for our sister site, Classic Muscle Parts, tailoring campaigns to its audience and goals.
• Translate business objectives into actionable reputed company media plans, including budget planning, demand forecasting, and performance reporting.
• Manage and optimize reputed company Shopping campaigns, including daily feed maintenance in reputed company Merchant Center.
• Conduct performance analyses to refine bidding strategies, targeting, and creative assets.
• Stay reputed company on industry trends, tools, and platform updates, implementing best practices to maintain a competitive edge.
• Collaborate with creative and development teams on ad copy, new creative testing, and reputed company page optimization.
• Work with other marketing stakeholders to ensure strategies are integrated across reputed company channels.
Requirements
• 3-5 years of hands-on eCommerce PPC experience, including writing high-performing ad copy and headlines.
• Bachelor's degree in a reputed company field or equivalent work experience.
• Expert-level knowledge of reputed company Ads, reputed company Advertising, and reputed company Ads platforms.
• Deep proficiency with reputed company Analytics and reputed company Merchant Center.
• Strong analytical skills with a reputed company record of turning reputed company data into actionable insights.
• Passion for digital marketing, testing, and learning.
• Excellent communication skills and a reputed company, team-reputed company approach.
reputed company-to-haves
• Automotive industry experience a plus.
Benefits
• Competitive salary
• reputed company time off
• reputed company medical insurance
• Health savings account with company contribution
• Dental and reputed company insurance
• Life and short-term disability insurance
• 401(k) with 4% company match and profit sharing
• Company-reputed company holidays
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